Apollo.io vs. Cognism

If a company is looking to do higher volume email and phone outreach, Apollo.io is a good tool. I would recommend first verifying if this type of outreach works with your offering. If it does, this tool will be very helpful for you.

Incentivized

Its a good tool, the quality of data is good specially for emails. So its going to be a good addition in sales tool arsenal for sales teams. However, there are some areas that can be improved significantly like AI Assistant, Quality of mobile numbers. It is less appropriate if teams are looking to execute candeces as well

Incentivized

• Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
• I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
• Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
• Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding

Incentivized

• Data enrichment
• Email List building
• EU data
• North American data
• Integration to CRM
• Integration to LinkedIn sales navigator
• Verified emails to avoid a high bounce rate
• Exporting Data for campaigns

Incentivized

• Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
• Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
• Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.

Incentivized

• The phone numbers don't always work
• Sometimes data export can be a little tricky, requires a lot of clicks
• UI can be a bit complicated sometimes

Incentivized

at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.

Incentivized

Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.

Incentivized

Cognism does come with a learning curve, which makes sense because of all the functionalities it offers. In the beginning, it will take some time to get used to it. Also, for new employees, this counts. We had on onsite training provided by them, which was very helpful. Having a few experienced people in your team with Cognism already helps a lot. Once you know how to use it, it's very easy!

Incentivized

The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.

Incentivized

If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the Apollo.io extension works a lot better than ZoomInfo because ZoomInfo always gives you a lot of errors, and sometimes it doesn't work or load. For the most part, Apollo.io does, and I never have an issue with the extension as well.

Incentivized

Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and compared results; Cognism was definitely the winner for us.

Incentivized

• Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
• The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
• In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead

Incentivized

• We were able to reach prospective customers through phone or email
• We save time not dialing office numbers, because Cognism gives us a heads up on that
• We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC

Incentivized