What users are saying about

AppsFlyer

9 Ratings

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Top Rated
87 Ratings

AppsFlyer

9 Ratings
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Score 8.2 out of 101

Mixpanel<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
87 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

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Likelihood to Recommend

AppsFlyer

I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.
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Mixpanel

  • It's great for product teams who want to better understand their users from a macro level
  • I would suggest using something like FullStory for understanding user flows instead of Mixpanel
  • Prepare to spend some time learning how it all works together and creating reports
  • Once you get reporting figured out, it's pretty easy to get value out of this
  • Make sure you confirm that your data is tracking properly (you can use the live view for this) before putting too much value on the reports
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Pros

  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
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  • Mixpanel is great at building funnels on specific events you would like to track. It also has excellent reporting capabilities and allows you to segment your data and ultimately analyze who your customers are and what they do.
Douglas Wright profile photo

Cons

  • Kind of expensive, especially for SMBs
  • I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
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  • Sometimes their servers are overloaded and the data isn't coming real-time, but they fix those kinds of issues pretty fast
  • If you track a lot of custom events, it takes a lot of developer time to implement capturing those events
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Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
Mixpanel8.2
Based on 12 answers
It's easy to implement and comprehensive in the types of events and properties that it's able to track. It's intuitive to use and visualizes information beautifully. Despite some shortcomings, which I'm sure that other analytics programs such as Google would have as well, Mixpanel is a good bet for web and mobile analytics.
Dianna Bai profile photo

Usability

No score
No answers yet
No answers on this topic
Mixpanel9.0
Based on 1 answer
great, slick and clean interface
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Support

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
Their email support staff is very responsive and they give you a dedicated account rep to handle any support needs.
Douglas Wright profile photo

Online Training

No score
No answers yet
No answers on this topic
Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
Mixpanel has a much better UX and the toolset provided by Mixpanel helps us solve our needs in a better way.
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Return on Investment

  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo
  • Able to see usage of various application pages, allowing us to see what areas are used the heaviest and thus are important to spend resources on, as well as what pages are rarely used and perhaps need to be improved.
  • Easy to build reports, automating some previously manual processes and thus saving time.
  • In addition to just usage and traffic volume, the visualizations on filtered and segmented data allows us to understand HOW our application is being used, helping to drive product road map. Very useful way to get key insights on your application.
Gabriel Samaroo profile photo

Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details