What users are saying about
15 Ratings
Top Rated
105 Ratings
15 Ratings
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Score 8.1 out of 101
Top Rated
105 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

AppsFlyer

This is probably the best attribution and tracking tool out there at the moment. The best part is that this is being adopted by all the leading publishers and networks, so marketing teams can work with almost any company and they will have a tie-up AppsFlyer for a quick start of the campaign. It's best suited for ensuring we don't overpay due to fraud and due to incorrect attribution.
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Mixpanel

Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.
Manan Vora profile photo

Pros

AppsFlyer

  • ROI reporting: something most competitors don't have.
  • Activity tracking: a full attribution platform to judge activity from a campaign.
  • Easy setup: not too many lines of code for our developers.
  • Ads integration: easy 1 to 2 step integration for digital ad networks.
Evan Laird profile photo

Mixpanel

  • Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
  • Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
  • Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
  • Mixpanel has flexible plans that work for smaller startups as well.
  • Their documentation is top notch.
Frank Ramirez profile photo

Cons

AppsFlyer

  • Kind of expensive, especially for SMBs
  • I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
No photo available

Mixpanel

  • I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
  • The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
  • I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
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Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

Mixpanel

Mixpanel 8.2
Based on 12 answers
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
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Usability

AppsFlyer

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 9.0
Based on 1 answer
great, slick and clean interface
No photo available

Support

AppsFlyer

AppsFlyer 9.0
Based on 1 answer
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
No photo available

Mixpanel

Mixpanel 9.0
Based on 6 answers
We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
Manan Vora profile photo

Online Training

AppsFlyer

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

AppsFlyer

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 8.9
Based on 3 answers
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
No photo available

Alternatives Considered

AppsFlyer

Kochava was bad. A lot of bugs at that time, and it charges for every event triggered. We used Kochava for only around 6 months and we moved to AppsFlyer.
No photo available

Mixpanel

Haven't used any direct competitors at the moment as they didn't exist when we first started using MP. That said, it looks like there are a lot of new up-and-coming tools which will be able to do certain things better than mixpanel - if not all of them. Examples include Hotjar, FullStory, and potentially some home-built tools which will funnel data into a centralized data warehouse we can query with SQL. Not being able to use SQL in Mixpanel is a HUGE detriment and could serve as a key reason for dropping the product as soon as a viable alternative appears.
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Return on Investment

AppsFlyer

  • It's necessary if the client pays you by downloads
  • You can justify your results with Appsflyer, would be good or bad, because you have a lot of info inside appsflyer about the campaign
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Mixpanel

  • Better customer service - we can better understand our individual customers by quickly viewing their Mixpanel profile. It also saves us a lot of time because we don't need to ask them as many questions (such as what browser they use) in order to resolve their issue.
  • Conversion rates - we have significantly increased our conversion rates from users first landing on the website to filling out their contact details to join the website. As a result, we are able to spend more money on our digital advertising and thus we can acquire more users per day.
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Pricing Details

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mixpanel

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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