What users are saying about
9 Ratings

Mixpanel

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Top Rated
90 Ratings
9 Ratings
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Score 8.3 out of 101

Mixpanel

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Top Rated
90 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

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Likelihood to Recommend

AppsFlyer

I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.
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Mixpanel

Need to have technical knowledge in order to fully integrate API tracking within the product with Mixpanel. however, once this has been completed, the tool is extremely useful. Mixpanel is much better than Google Analytics for the user behavioral tracking portion, but is lacking in terms of tracking user acquisition channels/ source/ medium.
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Pros

  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
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  • Mixpanel is great at building funnels on specific events you would like to track. It also has excellent reporting capabilities and allows you to segment your data and ultimately analyze who your customers are and what they do.
Douglas Wright profile photo

Cons

  • Kind of expensive, especially for SMBs
  • I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
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  • Mixpanel has generally been good for me. No major complaints.
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Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
Mixpanel8.2
Based on 12 answers
It's easy to implement and comprehensive in the types of events and properties that it's able to track. It's intuitive to use and visualizes information beautifully. Despite some shortcomings, which I'm sure that other analytics programs such as Google would have as well, Mixpanel is a good bet for web and mobile analytics.
Dianna Bai profile photo

Usability

No score
No answers yet
No answers on this topic
Mixpanel9.0
Based on 1 answer
great, slick and clean interface
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Support

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
Support is decent, nothing amazing.
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Online Training

No score
No answers yet
No answers on this topic
Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
I wasn't directly part of the evaluation for Amplitude but I think we went with Mixpanel because of the price.
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Return on Investment

  • Increased retention rate and quality of users
  • Better conversion rate on acquisition funnels
  • Made campaign optimizations easier and quicker for the team
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  • Mixpanel has helped our product teams understand what they should improve / tweak in our product. Numbers don't lie so when usage is below expectations, it drives them to action!
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Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details