What users are saying about
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1554 Ratings
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.1 out of 101

Jira Software

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1554 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Jira Software

Despite my frustrations with our team's specific setups, I have to say that JIRA is truly a wonderful project management tool for large teams and companies. If your team is very small, simpler software would probably meet your needs. But JIRA offers so many features, giving you granular control over every element of your board, and integrating seamlessly with Confluence and Salesforce. JIRA has become the hub of our product team.
Elissa Bernstein profile photo

Pros

Aprimo

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
No photo available

Jira Software

  • JIRA is an excellent tool to connect different teams and work styles in an efficient way, without being too specific for some of them.
  • It has a lot of features and settings to offer which really enable you to plan a task in a very detailed way.
  • Thanks to the different conditions of a task, the status can be tracked easily and everyone always knows who's the one who has to provide input.
Fabian Kuhn profile photo

Cons

Aprimo

  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
No photo available

Jira Software

  • Atlassian recently made a number of UI changes to both JIRA and Confluence. The Confluence changes negatively impact productivity by hampering what used to be a relatively straightforward navigation process. JIRA received an analogous set of changes; while less egregious, I find the new look increases my eye strain when trying to find needed information. New users may not have as much difficulty, but you should try it for yourself.
  • Atlassian offers both a Cloud and on-premise solution; the Cloud version doesn't offer many customizations and plugins that are present on the on-prem (server) version.
  • The amount of customization offered by JIRA is a blessing and a curse. Generally speaking, it's important to keep things as simple as possible; avoid adding custom fields or super involved workflows as much as possible (though the default workflow doesn't work in most situations based upon my experience).
  • You'll need to nominate someone in your organization to own the JIRA effort -- this person should have a reasonable knowledge of JIRA administration but also have the ability to fairly present options and solutions as issues arise. If you don't have someone in this org but opt for a committee of sorts your instance can become a true mess and will negatively impact productivity.
Jonathan Mendelson profile photo

Likelihood to Renew

Aprimo

Aprimo 5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins profile photo

Jira Software

Jira Software 5.4
Based on 33 answers
I do not make decisions at my new company, so it's out of my hands. I will say that we're in dire need of a new Project Tracking suite, but I'm not sure how interested they'd be in building something from the ground up. But, if discussions turn to blowing up our current solution and going in another direction, I will be recommending JIRA, and offering to take lead in it's implementation.
Adam James profile photo

Usability

Aprimo

Aprimo 3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo

Jira Software

Jira Software 8.2
Based on 25 answers
JIRA's UI is very difficult to navigate. It is almost impossible to find things. I find myself just using the address bar and putting in the ID numbers as I can't find what I need anywhere else. There is no one place to do tasks but many and many ways to get there and this causes confusion.
Kyle Kochtan profile photo

Reliability and Availability

Aprimo

Aprimo 10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available

Jira Software

Jira Software 5.3
Based on 3 answers
No answer on this topic is available.

Performance

Aprimo

Aprimo 8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available

Jira Software

Jira Software 8.0
Based on 1 answer
No answer on this topic is available.

Support

Aprimo

Aprimo 8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available

Jira Software

Jira Software 8.4
Based on 15 answers
I haven't had to interact with their support team, outside of maybe reading some online help or blog articles. So I can't really comment on their support team, but the fact that I haven't needed to use them says quite a lot about the quality and ease of use of this system.
Richard Davies profile photo

In-Person Training

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available

Jira Software

No score
No answers yet
No answers on this topic

Online Training

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available

Jira Software

Jira Software 8.0
Based on 1 answer
No answer on this topic is available.

Implementation

Aprimo

Aprimo 10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available

Jira Software

Jira Software 9.0
Based on 1 answer
Take your time implementing Jira. Make sure you understand how you want to handle your projects and workflows. Investing more time in the implementation can pay off in a long run. It basically took us 5 days to define and implement correctly, but that meant smooth sailing later on.
Bo Acimovic profile photo

Alternatives Considered

Aprimo

  • Canva is quicker/easier to use for a quick image design
  • Eloqua has greater email functionality
  • Aprimo was a cheaper cost at the time but products [are] in review always.
No photo available

Jira Software

JIRA support has been incredibly helpful with any issues that have come up, from technical glitches (few and far between) and increasing user knowledge of the capability of JIRA. The capabilities of JIRA are endless and can be adapted to fit nearly any organizations individual needs. JIRA also has a vast capability to integrate with a variety of software products used throughout many different companies.
Mitchell Brand profile photo

Return on Investment

Aprimo

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo profile photo

Jira Software

  • As a product manager I needed to make sure that all teams were aware of priority and that new items went through triage and were accounted for in a timely manner. JIRA took us away from the headache of spreadsheets and daily meetings, to one transparent system with real time dashboards that required no meetings. People could just do their work because they knew what was the next most important item. This must have saved hundreds of thousands of hours over the years.
Tracy Walton profile photo

Pricing Details

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Jira Software

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison