What users are saying about

Aprimo

18 Ratings

JIRA

Top Rated
1169 Ratings

Aprimo

18 Ratings
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Score 6.7 out of 101

JIRA

Top Rated
1169 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Aprimo

Consider availability of experienced admins in advance because you're basically teaching yourself. Consider if you can make do with the 'lighter' application which will be easier for admins and end users to do.
Michael Higgins profile photo

JIRA

JIRA is a perfect fit for any organization where they have a large "in-flow" of projects, tasks, requests, etc. It helps to visualize who and where the majority of the projects are and how much time is being allotted or can be allotted to a particular task. It is particularly helpful in making sure that each team member is given an equal amount of work (if that is the goal) and seeing where each project stands.
Mitchell Brand profile photo

Pros

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
No photo available
  • JIRA does a great job of providing flexibility for the ticket types. It can be used for a large software development project with tons of scope and it can be used for a small print job.
  • Ticket management using boards is super effective and makes tracking work very simple.
Skyler Morris profile photo

Cons

  • Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer.
  • The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like.
  • Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.
Ricardo Camargo profile photo
  • Workflows and schemas are sometimes really difficult to understand. You learn it one time and it works fine for 6-7 months. When you need to modify it, it seems you need to learn it ALL OVER again.
  • Left hand navigation panels sometimes need to be collapsed and expanded multiple times.
Amrinder Arora profile photo

Likelihood to Renew

Aprimo5.9
Based on 7 answers
Aprimo does not have a full support team in Brazil and does not have account manager to help us develop and improve our processes.
An important factor is that Aprimo is more expensive than other players in the market, so the ROI has to be very clear in order to renew the contract.
Besides these problems, Aprimo is a very powerful tool and allow us to do a lot of tracking and analysis in our contact database at the same time is a complete email manager.
Ricardo Camargo profile photo
JIRA5.2
Based on 33 answers
I believe JIRA is so highly regarded that we'll be renewing when it's time. I love the tool and know that the ones in charge of purchasing such tools will be inclined to keep us aligned using JIRA.
Skyler Morris profile photo

Usability

Aprimo3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo
JIRA7.7
Based on 6 answers
I would give it a 10 but it doesn't read my mind yet
Tracy Walton profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available
JIRA5.3
Based on 3 answers
No answer on this topic is available.

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
JIRA8.0
Based on 1 answer
No answer on this topic is available.

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
JIRA8.9
Based on 2 answers
I used to get immediate support from the Jira helpdesk; also most of my issues are already explained in the user manual which is really helpful.
Sourav Singla ,Safe Agilist, CSP,  ICP-ACC, CSM, CSPO, SSM, LSSG profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
JIRA8.0
Based on 1 answer
No answer on this topic is available.

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
JIRA9.0
Based on 1 answer
Take your time implementing Jira. Make sure you understand how you want to handle your projects and workflows. Investing more time in the implementation can pay off in a long run. It basically took us 5 days to define and implement correctly, but that meant smooth sailing later on.
Bo Acimovic profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available
Flexibility. Our teams use JIRA in many ways and we've found it to be up to the challenge in nearly all cases. I would easily recommend JIRA to a company of the right size and complexity. It just may be overkill for teams that need only light project tracking and to-do lists.
Gaurav Manani profile photo

Return on Investment

  • Internal tool once implemented so save on external design fees
No photo available
  • Cost management
  • Enhance decision making
  • Reduce time to market
  • Improve supplier or partner relationships
Gaurav Manani profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

JIRA

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details