Audiense vs. Constant Contact

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.4 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Constant Contact
Score 8.0 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Pricing
AudienseConstant Contact
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Premium
Starting at $80.00
per month
Offerings
Pricing Offerings
AudienseConstant Contact
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Features
AudienseConstant Contact
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Audiense
-
Ratings
Constant Contact
8.1
118 Ratings
0% above category average
WYSIWYG email editor00 Ratings8.1101 Ratings
Dynamic content00 Ratings7.8102 Ratings
Ability to test dynamic content00 Ratings8.482 Ratings
Landing pages00 Ratings8.076 Ratings
A/B testing00 Ratings7.171 Ratings
Mobile optimization00 Ratings8.586 Ratings
Email deliverability reporting00 Ratings9.0114 Ratings
List management00 Ratings8.3116 Ratings
Triggered drip sequences00 Ratings7.260 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Audiense
-
Ratings
Constant Contact
8.0
115 Ratings
4% above category average
Dashboards00 Ratings8.488 Ratings
Standard reports00 Ratings8.3113 Ratings
Custom reports00 Ratings7.458 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Audiense
-
Ratings
Constant Contact
8.1
67 Ratings
2% below category average
URL Validation00 Ratings8.231 Ratings
Link Tracking00 Ratings7.934 Ratings
Image Validation00 Ratings8.832 Ratings
Inbox Display00 Ratings8.635 Ratings
Email Accessibility Tools00 Ratings7.928 Ratings
Spelling and Grammar Check00 Ratings8.054 Ratings
Spam Testing00 Ratings6.026 Ratings
Email Previews00 Ratings9.266 Ratings
Best Alternatives
AudienseConstant Contact
Small Businesses
Talkwalker
Talkwalker
Score 8.7 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.7 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.7 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseConstant Contact
Likelihood to Recommend
7.3
(23 ratings)
8.1
(133 ratings)
Likelihood to Renew
5.8
(4 ratings)
9.8
(23 ratings)
Usability
8.0
(1 ratings)
9.0
(10 ratings)
Availability
8.0
(1 ratings)
9.0
(2 ratings)
Performance
8.0
(1 ratings)
10.0
(2 ratings)
Support Rating
9.5
(2 ratings)
10.0
(9 ratings)
Online Training
9.0
(1 ratings)
10.0
(1 ratings)
Implementation Rating
9.5
(2 ratings)
10.0
(5 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AudienseConstant Contact
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Read full review
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Read full review
Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Read full review
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Read full review
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Read full review
Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Read full review
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review
Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Read full review
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review
Reliability and Availability
Audiense
I have never had an issue.
Read full review
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Performance
Audiense
I have never had an issue.
Read full review
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review
Support Rating
Audiense
Any questions we had were promptly answered.
Read full review
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Read full review
Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
Read full review
Constant Contact
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
Read full review
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Read full review
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Read full review
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review
Scalability
Audiense
No answers on this topic
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Read full review
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Read full review
ScreenShots

Audiense Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Constant Contact Screenshots

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of the advanced automation workflows that make sure marketing is always on.Screenshot of some of the pre-built email templates that are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of the Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing generated with Constant Contact, used reach customers wherever they are.Screenshot of the e-commerce tools that can be integrated with Constant Contact to sell more.