What users are saying about
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47 Ratings
Top Rated
774 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
Top Rated
774 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    Audiense

    Feature Set Not Supported
    N/A
    7.6

    Constant Contact

    76%
    Constant Contact ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.5
    75%
    83 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.6
    76%
    83 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.6
    76%
    82 Ratings

    Landing pages

    N/A
    0 Ratings
    7.4
    74%
    56 Ratings

    A/B testing

    N/A
    0 Ratings
    7.1
    71%
    53 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.0
    80%
    86 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.6
    86%
    136 Ratings

    List management

    N/A
    0 Ratings
    8.1
    81%
    92 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    6.8
    68%
    48 Ratings

    Reporting & Analytics

    Audiense

    Feature Set Not Supported
    N/A
    7.7

    Constant Contact

    77%
    Constant Contact ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.8
    78%
    88 Ratings

    Standard reports

    N/A
    0 Ratings
    7.8
    78%
    89 Ratings

    Custom reports

    N/A
    0 Ratings
    7.5
    75%
    58 Ratings

    Pre-Send Testing

    Audiense

    Feature Set Not Supported
    N/A
    8.0

    Constant Contact

    80%
    Constant Contact ranks higher in 8/8 features

    URL Validation

    N/A
    0 Ratings
    8.3
    83%
    31 Ratings

    Link Tracking

    N/A
    0 Ratings
    8.0
    80%
    34 Ratings

    Image Validation

    N/A
    0 Ratings
    8.2
    82%
    32 Ratings

    Inbox Display

    N/A
    0 Ratings
    8.0
    80%
    35 Ratings

    Email Accessibility Tools

    N/A
    0 Ratings
    8.0
    80%
    28 Ratings

    Spelling and Grammar Check

    N/A
    0 Ratings
    7.3
    73%
    33 Ratings

    Spam Testing

    N/A
    0 Ratings
    7.5
    75%
    26 Ratings

    Email Previews

    N/A
    0 Ratings
    8.3
    83%
    42 Ratings

    Attribute Ratings

    • Constant Contact is rated higher in 8 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating, Online Training, Implementation Rating

    Likelihood to Recommend

    7.5

    Audiense

    75%
    23 Ratings
    7.6

    Constant Contact

    76%
    109 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings
    9.0

    Constant Contact

    90%
    22 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating
    9.3

    Constant Contact

    93%
    10 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings
    9.0

    Constant Contact

    90%
    4 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings
    10.0

    Constant Contact

    100%
    4 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    10.0

    Constant Contact

    100%
    17 Ratings

    Online Training

    9.0

    Audiense

    90%
    1 Rating
    10.0

    Constant Contact

    100%
    1 Rating

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings
    10.0

    Constant Contact

    100%
    9 Ratings

    Configurability

    Audiense

    N/A
    0 Ratings
    10.0

    Constant Contact

    100%
    1 Rating

    Product Scalability

    Audiense

    N/A
    0 Ratings
    10.0

    Constant Contact

    100%
    1 Rating

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Read full review

    Constant Contact

    Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
    Read full review

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    Read full review

    Constant Contact

    • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
    • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
    • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
    • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
    Read full review

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Read full review

    Constant Contact

    • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
    • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
    • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
    Read full review

    Pricing Details

    Audiense

    Starting Price

    $99 per month

    Editions & Modules

    Audiense editions and modules pricing
    EditionModules
    Audience Insights6961
    Twitter Marketing (formerly Socialbro)392

    Footnotes

    1. per month (billed annually)
    2. per month (billed annually)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Constant Contact

    Starting Price

    $9.99 per month

    Editions & Modules

    Constant Contact editions and modules pricing
    EditionModules
    Core$9.991
    Plus$45.002
    CRM Platform by SharpSpring$449.003

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Add on the SMS Marketing tool to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to your account after purchase. Plans start at $10/month for up to 500 messages.

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Read full review

    Constant Contact

    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Read full review

    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    Read full review

    Constant Contact

    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Read full review

    Reliability and Availability

    Audiense

    I have never had an issue.
    Read full review

    Constant Contact

    No major problems in sending out the email campaigns and accessing the analytics
    Read full review

    Performance

    Audiense

    I have never had an issue.
    Read full review

    Constant Contact

    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Read full review

    Support Rating

    Audiense

    Any questions we had were promptly answered.
    Read full review

    Constant Contact

    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Read full review

    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Read full review

    Constant Contact

    No answers on this topic

    Implementation Rating

    Audiense

    Just a plug and play online tool
    Read full review

    Constant Contact

    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Read full review

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Read full review

    Constant Contact

    We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
    Read full review

    Scalability

    Audiense

    No answers on this topic

    Constant Contact

    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Read full review

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Read full review

    Constant Contact

    • Good email marketing option that we need to expand on
    • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
    • Very affordable and we plan in keeping it as a resource
    Read full review

    Screenshots

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