AWeber vs. iContact

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AWeber
Score 7.1 out of 10
N/A
AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.
$0
Up to 500 subscribers & 3,000 email sends per month
iContact
Score 7.3 out of 10
N/A
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
Pricing
AWeberiContact
Editions & Modules
AWeber Free
$0
Up to 500 subscribers & 3,000 email sends per month
AWeber Lite
$14.99
per month
AWeber Plus
$29.99
per month
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
Offerings
Pricing Offerings
AWeberiContact
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Plus Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $29.99/month (or $20/month if billed annually).
More Pricing Information
Community Pulse
AWeberiContact
Considered Both Products
AWeber
Chose AWeber
Compared to Constant Contact, I find Aweber very easy to use. Setting up an autoresponder sequence is very straightforward, at least for us because we've used it for so long. Constant Contact is a very difficult and hard to use service. We hate it and knock it every chance …
iContact

No answer on this topic

Top Pros
Top Cons
Features
AWeberiContact
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AWeber
7.7
31 Ratings
5% below category average
iContact
6.6
26 Ratings
20% below category average
WYSIWYG email editor8.830 Ratings7.024 Ratings
Dynamic content7.03 Ratings7.021 Ratings
Landing pages5.94 Ratings7.014 Ratings
A/B testing7.97 Ratings5.017 Ratings
Mobile optimization7.026 Ratings7.021 Ratings
Email deliverability reporting7.931 Ratings7.025 Ratings
List management7.931 Ratings8.025 Ratings
Triggered drip sequences8.827 Ratings6.015 Ratings
Ability to test dynamic content00 Ratings5.021 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AWeber
8.5
31 Ratings
10% above category average
iContact
8.0
26 Ratings
4% above category average
Dashboards8.827 Ratings8.026 Ratings
Standard reports8.831 Ratings8.025 Ratings
Custom reports7.826 Ratings8.015 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AWeber
7.6
3 Ratings
8% below category average
iContact
7.0
1 Ratings
16% below category average
URL Validation7.73 Ratings7.01 Ratings
Link Tracking8.43 Ratings7.01 Ratings
Image Validation7.13 Ratings7.01 Ratings
Inbox Display7.13 Ratings7.01 Ratings
Spam Testing7.13 Ratings7.01 Ratings
Email Previews8.43 Ratings7.01 Ratings
Email Accessibility Tools00 Ratings7.01 Ratings
Spelling and Grammar Check00 Ratings7.01 Ratings
Best Alternatives
AWeberiContact
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
AWeberiContact
Likelihood to Recommend
8.0
(37 ratings)
8.0
(45 ratings)
Likelihood to Renew
6.8
(6 ratings)
3.4
(19 ratings)
Usability
8.0
(3 ratings)
8.0
(6 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
10.0
(3 ratings)
9.9
(9 ratings)
Online Training
-
(0 ratings)
1.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.5
(2 ratings)
Product Scalability
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
AWeberiContact
Likelihood to Recommend
AWeber
AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
Read full review
iContact
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Read full review
Pros
AWeber
  • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
  • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
  • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
  • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
Read full review
iContact
  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Read full review
Cons
AWeber
  • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
  • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
  • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
Read full review
iContact
  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
Read full review
Likelihood to Renew
AWeber
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
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iContact
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
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Usability
AWeber
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
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iContact
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
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Reliability and Availability
AWeber
No answers on this topic
iContact
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Read full review
Support Rating
AWeber
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
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iContact
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
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Online Training
AWeber
No answers on this topic
iContact
The templates are difficult to customize, and they don't render well in email platforms
Read full review
Implementation Rating
AWeber
No answers on this topic
iContact
i wouldn't be using it if i wasn't satisfied. time is money
Read full review
Alternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
Read full review
iContact
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
Read full review
Scalability
AWeber
No answers on this topic
iContact
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Read full review
Return on Investment
AWeber
  • Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
  • Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
  • Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder
Read full review
iContact
  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
Read full review
ScreenShots

AWeber Screenshots

Screenshot of Email marketing tools to run email marketing programs.Screenshot of Can automatically deliver a sequence of messages to new subscribers with autoresponders.Screenshot of The Canva direct integration feature can be used to create emails.Screenshot of Professional email newsletters can be created and sent in a matter of minutes with a drag-and-drop editor.Screenshot of Responsive landing pages.Screenshot of Sign up forms to build lists.