What users are saying about
98 Ratings
93 Ratings
98 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Feature Set Ratings

  • AWeber ranks higher in 2 feature sets: Email & Online Marketing, Pre-Send Testing
  • iContact ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

6.9

AWeber

69%
6.6

iContact

66%
AWeber ranks higher in 5/9 features

WYSIWYG email editor

6.1
61%
29 Ratings
7.0
70%
24 Ratings

Dynamic content

7.9
79%
2 Ratings
7.0
70%
21 Ratings

Landing pages

4.7
47%
3 Ratings
7.0
70%
14 Ratings

A/B testing

6.0
60%
6 Ratings
5.0
50%
17 Ratings

Mobile optimization

6.1
61%
25 Ratings
7.0
70%
21 Ratings

Email deliverability reporting

7.6
76%
57 Ratings
7.1
71%
49 Ratings

List management

8.5
85%
30 Ratings
8.0
80%
25 Ratings

Triggered drip sequences

8.5
85%
26 Ratings
6.0
60%
15 Ratings

Ability to test dynamic content

N/A
0 Ratings
5.0
50%
21 Ratings

Reporting & Analytics

5.0

AWeber

50%
8.0

iContact

80%
iContact ranks higher in 3/3 features

Dashboards

6.2
62%
26 Ratings
8.0
80%
26 Ratings

Standard reports

4.8
48%
30 Ratings
8.0
80%
25 Ratings

Custom reports

4.2
42%
25 Ratings
8.0
80%
15 Ratings

Pre-Send Testing

7.9

AWeber

79%
7.0

iContact

70%
iContact ranks higher in 5/8 features

URL Validation

8.6
86%
3 Ratings
7.0
70%
1 Rating

Link Tracking

9.0
90%
3 Ratings
7.0
70%
1 Rating

Image Validation

6.9
69%
3 Ratings
7.0
70%
1 Rating

Inbox Display

6.9
69%
3 Ratings
7.0
70%
1 Rating

Spam Testing

6.9
69%
3 Ratings
7.0
70%
1 Rating

Email Previews

9.0
90%
3 Ratings
7.0
70%
1 Rating

Email Accessibility Tools

N/A
0 Ratings
7.0
70%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
7.0
70%
1 Rating

Attribute Ratings

  • AWeber is rated higher in 1 area: Likelihood to Renew
  • iContact is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

6.6

AWeber

66%
36 Ratings
8.0

iContact

80%
45 Ratings

Likelihood to Renew

6.8

AWeber

68%
6 Ratings
3.4

iContact

34%
19 Ratings

Usability

7.3

AWeber

73%
2 Ratings
8.0

iContact

80%
6 Ratings

Availability

AWeber

N/A
0 Ratings
9.0

iContact

90%
2 Ratings

Performance

AWeber

N/A
0 Ratings
8.0

iContact

80%
2 Ratings

Support Rating

9.1

AWeber

91%
4 Ratings
9.9

iContact

99%
18 Ratings

Online Training

AWeber

N/A
0 Ratings
1.0

iContact

10%
1 Rating

Implementation Rating

AWeber

N/A
0 Ratings
8.5

iContact

85%
4 Ratings

Product Scalability

AWeber

N/A
0 Ratings
7.0

iContact

70%
1 Rating

Likelihood to Recommend

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
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iContact

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
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Pros

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
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iContact

  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
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Cons

AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
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iContact

  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
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Pricing Details

AWeber

Starting Price

$0 Up to 500 subscribers & 3,000 email sends per month

Editions & Modules

AWeber editions and modules pricing
EditionModules
AWeber Free$01
AWeber Pro$16.152

Footnotes

  1. Up to 500 subscribers & 3,000 email sends per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.

iContact

Starting Price

$14 per month

Editions & Modules

iContact editions and modules pricing
EditionModules
1500 Users$15.001
2500 Users$25.002
5000 Users$45.003

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

AWeber

AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
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iContact

iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
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Usability

AWeber

See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
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iContact

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
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Reliability and Availability

AWeber

No answers on this topic

iContact

iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
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Support Rating

AWeber

I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
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iContact

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
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Online Training

AWeber

No answers on this topic

iContact

The templates are difficult to customize, and they don't render well in email platforms
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Implementation Rating

AWeber

No answers on this topic

iContact

i wouldn't be using it if i wasn't satisfied. time is money
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Alternatives Considered

AWeber

We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
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iContact

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
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Scalability

AWeber

No answers on this topic

iContact

iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
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Return on Investment

AWeber

  • If the campaign is well designed in the first place, ROI is immediate.
  • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
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iContact

  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
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Screenshots

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