Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Basecamp
Score 8.7 out of 10
N/A
Basecamp is a web-based project-management tool. Basecamp offers features standard to project management platforms, as well as mobile accessibility, unlimited users, and 3rd party integrations. Basecamp is priced by space requirements and concurrent projects.
$15
per month per user
Insightly
Score 7.7 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
Pricing
BasecampInsightly
Editions & Modules
Basecamp Plus
$15
per month per user
Basecamp Pro Unlimited
$299
per month (billed annually)
Basecamp Free
Free
Limited Capabilities
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Offerings
Pricing Offerings
BasecampInsightly
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BasecampInsightly
Considered Both Products
Basecamp
Chose Basecamp
We use Insightly for internal task management and, while it does its job, it wouldn't work for how we use Basecamp. They are intended for different uses and Basecamp really shines in its role as a task/project management piece of software. If you're in the market for a solid …
Insightly
Chose Insightly
At a previous job Basecamp was chosen because it had slightly better project discussions and team collaboration tools. In the few projects I have managed through Insightly, I tracked emails and conversation notes related to the project as I consider that info valuable to have …
Chose Insightly
Basecamp is the only other CRM software that we have used. Basecamp was good for managing our sales process, but once it shifted to a project, it didn't keep up with our needs. However, Basecamp had a much better notification system that allowed me to specify the person or …
Chose Insightly
For me, Insightly works for the Basic price point subscription (lucky to have been on this subscription level before they closed it to new customers). Also, like the Gmail interface and the ability to manage both sales and projects.
Chose Insightly
We liked the sales process insightly offers and so we started using it. We are currently using another program to work with project management as we didn't find insightly to have what we needed for that. Insightly does interact very well with Google which we use, except for …
Chose Insightly
We had used Act as installed software but wanted a shared solution, hence the change. Insightly's Google integration was a big plus.
Chose Insightly
We actually have tried another tools, but they were more focused on some features and Insightly does almost everything. As I stated before, the project management is not that great in this tool, although it solves almost all of our internal problems regarding business …
Chose Insightly
I like the other two systems better. Insightly was chosen by my manager. I had no voice in that choice.
Chose Insightly
Insighlty better matched my needs at a price that was within budget.
Chose Insightly
Insightly is more straightforward to use, allows for better task and project process management.
Chose Insightly
Chose insightly because of its ease of use, pricing, and does everything we need. And one of these is NOT a CRM. And Smartsheet, I absolutely love.
Chose Insightly
As a CRM Insightly is great, but it lacks some advanced functions on the project management side of the tool.
Chose Insightly
We're in the process of moving from Insightly to a different CRM. We looked at Hubspot, Salesforce, Basecamp, Nutshell - and settled on Nutshell. The biggest thing that Nutshell has that none of the others does is the ability to wrap conversations with individuals up to a …
Chose Insightly
Basecamp and Salesforce were expensive when compared with Insightly, for the same quality. Zoho was frustrating to use because the pieces don't communicate with each other, which is just stupid. Insightly is both cost effective and practical - so WIN.
Features
BasecampInsightly
Project Management
Comparison of Project Management features of Product A and Product B
Basecamp
8.9
124 Ratings
14% above category average
Insightly
-
Ratings
Task Management9.3123 Ratings00 Ratings
Resource Management9.1103 Ratings00 Ratings
Gantt Charts6.843 Ratings00 Ratings
Scheduling8.599 Ratings00 Ratings
Workflow Automation8.672 Ratings00 Ratings
Team Collaboration9.7123 Ratings00 Ratings
Support for Agile Methodology9.451 Ratings00 Ratings
Support for Waterfall Methodology8.748 Ratings00 Ratings
Document Management9.6115 Ratings00 Ratings
Email integration8.4101 Ratings00 Ratings
Mobile Access8.8100 Ratings00 Ratings
Timesheet Tracking9.248 Ratings00 Ratings
Change request and Case Management9.458 Ratings00 Ratings
Budget and Expense Management8.342 Ratings00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Basecamp
8.0
42 Ratings
3% above category average
Insightly
-
Ratings
Quotes/estimates10.030 Ratings00 Ratings
Invoicing10.026 Ratings00 Ratings
Project & financial reporting8.034 Ratings00 Ratings
Integration with accounting software4.028 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Basecamp
-
Ratings
Insightly
7.3
420 Ratings
7% below category average
Customer data management / contact management00 Ratings8.2402 Ratings
Workflow management00 Ratings7.0369 Ratings
Territory management00 Ratings7.387 Ratings
Opportunity management00 Ratings8.1365 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.1376 Ratings
Contract management00 Ratings6.521 Ratings
Quote & order management00 Ratings7.172 Ratings
Interaction tracking00 Ratings6.9330 Ratings
Channel / partner relationship management00 Ratings7.724 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Basecamp
-
Ratings
Insightly
7.1
13 Ratings
8% below category average
Case management00 Ratings7.011 Ratings
Call center management00 Ratings7.28 Ratings
Help desk management00 Ratings7.19 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Basecamp
-
Ratings
Insightly
6.9
327 Ratings
12% below category average
Lead management00 Ratings6.5311 Ratings
Email marketing00 Ratings7.3260 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Basecamp
-
Ratings
Insightly
6.7
403 Ratings
14% below category average
Task management00 Ratings6.9389 Ratings
Billing and invoicing management00 Ratings6.039 Ratings
Reporting00 Ratings7.1339 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Basecamp
-
Ratings
Insightly
7.5
364 Ratings
2% below category average
Forecasting00 Ratings7.092 Ratings
Pipeline visualization00 Ratings7.9341 Ratings
Customizable reports00 Ratings7.7328 Ratings
Customization
Comparison of Customization features of Product A and Product B
Basecamp
-
Ratings
Insightly
7.3
366 Ratings
5% below category average
Custom fields00 Ratings8.2365 Ratings
Custom objects00 Ratings7.3123 Ratings
Scripting environment00 Ratings6.86 Ratings
API for custom integration00 Ratings7.0192 Ratings
Security
Comparison of Security features of Product A and Product B
Basecamp
-
Ratings
Insightly
7.5
313 Ratings
11% below category average
Single sign-on capability00 Ratings7.6279 Ratings
Role-based user permissions00 Ratings7.3214 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Basecamp
-
Ratings
Insightly
7.4
90 Ratings
1% below category average
Social data00 Ratings6.825 Ratings
Social engagement00 Ratings8.078 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Basecamp
-
Ratings
Insightly
6.3
156 Ratings
17% below category average
Marketing automation00 Ratings7.5156 Ratings
Compensation management00 Ratings5.14 Ratings
Platform
Comparison of Platform features of Product A and Product B
Basecamp
-
Ratings
Insightly
5.5
325 Ratings
32% below category average
Mobile access00 Ratings5.5325 Ratings
Best Alternatives
BasecampInsightly
Small Businesses
Stackby
Stackby
Score 8.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
InEight
InEight
Score 8.4 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
InEight
InEight
Score 8.4 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BasecampInsightly
Likelihood to Recommend
9.8
(150 ratings)
7.7
(432 ratings)
Likelihood to Renew
10.0
(26 ratings)
9.0
(34 ratings)
Usability
9.3
(20 ratings)
7.7
(168 ratings)
Availability
10.0
(5 ratings)
9.0
(6 ratings)
Performance
7.3
(4 ratings)
7.9
(25 ratings)
Support Rating
8.8
(28 ratings)
8.9
(34 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
5.0
(1 ratings)
9.0
(8 ratings)
Implementation Rating
7.7
(4 ratings)
8.2
(26 ratings)
Configurability
8.0
(1 ratings)
10.0
(18 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.5
(3 ratings)
Ease of integration
-
(0 ratings)
9.0
(10 ratings)
Product Scalability
-
(0 ratings)
9.0
(9 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
7.9
(3 ratings)
User Testimonials
BasecampInsightly
Likelihood to Recommend
37 Signals
Basecamp is a wonderful tool for teams of varying degrees of technical knowledge, teams managing lots of different types of "agifall" and waterfall projects, and teams that are remotely distributed. It's probably less useful for more strictly agile-focused development teams, compared to other more flexible software applications like Jira and Asana.
Read full review
Unbounce
There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
Read full review
Pros
37 Signals
  • Task management - It is very easy to add, organize and discuss tasks within Basecamp's interface.
  • The "Campfire" function is great for communicating when you just have a quick question for someone on the team.
  • Notifications - Basecamp lets you decide how often and about what you'd like to be notified. The ability to respond to messages in Basecamp directly via email saves a lot of time.
Read full review
Unbounce
  • The ability to set up filters to generate lists based on just the categories I am interested in.
  • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
  • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
Read full review
Cons
37 Signals
  • High Learning Curve. It's true that it can be easy to use, but to use well and effectively takes some time to learn. It's recommended to have an agreed-upon system in your team of what tools to use and when.
  • Notification Overload. If people aren't careful they could send a notification to everyone when only a couple people were meant to be prompted. And since emails are sent by default, you could have your mailbox overloaded with unnecessary updates. This is where it takes a bit of training in your team to have an agreed-upon system.
  • Lack of organization with Archived Projects. I will often need to reference an archived project to make a new one, but there is only a list of archived projects in alphabetical order, with no way to organize by archive date, or even search.
Read full review
Unbounce
  • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
  • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
  • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
Read full review
Likelihood to Renew
37 Signals
When I bring new people onto a project, it's immediately obvious how to use Basecamp. I don't have to worry about teaching them the features or walking them through it, it's just incredibly user-friendly. For this reason, I'll continue to renew my subscription even as new people are brought onto production jobs or the client changes.
Read full review
Unbounce
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Read full review
Usability
37 Signals
It is easy to use, even for clients who have no experience with the platform. It can only get a little cumbersome to ensure that a client can't see certain documents you might want to keep in the Docs & Files folders. And sometimes, getting a client to actually use an unfamiliar platform can be a challenge.
Read full review
Unbounce
Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
Read full review
Reliability and Availability
37 Signals
I've never experienced downtime while using Basecamp, or been unable to access it when I needed it. That's not to say they've never had downtime, but I've been lucky enough not to encounter any, and I work odd hours, including late nights when maintenance is often undertaken.
Read full review
Unbounce
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
Read full review
Performance
37 Signals
No answers on this topic
Unbounce
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
Read full review
Support Rating
37 Signals
For the many reasons I've given, Basecamp is a very strong program. There are a few features I can imagine that might make it even better, but I don't have a basis for comparison to be able to say that there is definitely a better one out there. I've noticed that Basecamp has evolved a bit from the time I started using it until now, so that makes me think that the producer of this program values it and believes in continuous improvement. If you could use the features offered by Basecamp, I would think you could use it with confidence.
Read full review
Unbounce
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
Read full review
In-Person Training
37 Signals
No answers on this topic
Unbounce
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
Read full review
Online Training
37 Signals
No answers on this topic
Unbounce
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
Read full review
Implementation Rating
37 Signals
Decide the process before implementation - i.e. when it's due 8/9 does that mean 8am, noon, 5pm, 11:59pm? Check your to-do list frequently Set-up templates - just not with the dates (they can be funky)
Read full review
Unbounce
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
Read full review
Alternatives Considered
37 Signals
Pretty good, but [Basecamp] has its drawbacks. Honestly I find the interface non-intuitive and sometimes have trouble figuring out how to change the status of a task. Perhaps it has something to do with the way it was originally set up by the admin, but I'm not sure. I liked Jira's drag and drop obvious functionality, but the project management side of the software was lacking. Smartsheet has excellent project management functionality, but the task management isn't as good.
Read full review
Unbounce
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
Read full review
Contract Terms and Pricing Model
37 Signals
No answers on this topic
Unbounce
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
Read full review
Scalability
37 Signals
No answers on this topic
Unbounce
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
Read full review
Professional Services
37 Signals
No answers on this topic
Unbounce
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
Read full review
Return on Investment
37 Signals
  • It has saved me time when having to get the same message out to multiple restaurants
  • It has helped us make smarter operational decisions because we can all collaborate on an answer in a shorter amount of time (instead of calling a meeting!!!)
  • The calendar function allows us to plot out our marketing agenda for the month and add/change it together as needed. The chef will post his recipe, the managers will cost it out, the social media manager will post pictures on it, and ultimately we will get that information out on an info sheet to the staff by printing the page.
Read full review
Unbounce
  • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
Read full review
ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of