What users are saying about
25 Ratings
93 Ratings
25 Ratings
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Score 7.3 out of 100
93 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • Benchmark Email ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Pre-Send Testing

Email & Online Marketing

9.5

Benchmark Email

95%
6.6

iContact

66%
Benchmark Email ranks higher in 9/9 features

WYSIWYG email editor

7.8
78%
6 Ratings
7.0
70%
24 Ratings

Dynamic content

10.0
100%
6 Ratings
7.0
70%
21 Ratings

Ability to test dynamic content

9.3
93%
4 Ratings
5.0
50%
21 Ratings

Landing pages

10.0
100%
4 Ratings
7.0
70%
14 Ratings

A/B testing

10.0
100%
6 Ratings
5.0
50%
17 Ratings

Mobile optimization

10.0
100%
7 Ratings
7.0
70%
21 Ratings

Email deliverability reporting

10.0
100%
11 Ratings
7.1
71%
49 Ratings

List management

10.0
100%
7 Ratings
8.0
80%
25 Ratings

Triggered drip sequences

8.2
82%
4 Ratings
6.0
60%
15 Ratings

Reporting & Analytics

8.3

Benchmark Email

83%
8.0

iContact

80%
iContact ranks higher in 2/3 features

Dashboards

7.6
76%
6 Ratings
8.0
80%
26 Ratings

Standard reports

10.0
100%
7 Ratings
8.0
80%
25 Ratings

Custom reports

7.2
72%
3 Ratings
8.0
80%
15 Ratings

Pre-Send Testing

10.0

Benchmark Email

100%
7.0

iContact

70%
iContact ranks higher in 6/8 features

Inbox Display

10.0
100%
1 Rating
7.0
70%
1 Rating

Email Previews

10.0
100%
1 Rating
7.0
70%
1 Rating

URL Validation

N/A
0 Ratings
7.0
70%
1 Rating

Link Tracking

N/A
0 Ratings
7.0
70%
1 Rating

Image Validation

N/A
0 Ratings
7.0
70%
1 Rating

Email Accessibility Tools

N/A
0 Ratings
7.0
70%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
7.0
70%
1 Rating

Spam Testing

N/A
0 Ratings
7.0
70%
1 Rating

Attribute Ratings

  • Benchmark Email is rated higher in 1 area: Likelihood to Renew
  • iContact is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.0

Benchmark Email

70%
7 Ratings
8.0

iContact

80%
45 Ratings

Likelihood to Renew

8.0

Benchmark Email

80%
1 Rating
3.4

iContact

34%
19 Ratings

Usability

Benchmark Email

N/A
0 Ratings
8.0

iContact

80%
6 Ratings

Availability

Benchmark Email

N/A
0 Ratings
9.0

iContact

90%
2 Ratings

Performance

Benchmark Email

N/A
0 Ratings
8.0

iContact

80%
2 Ratings

Support Rating

Benchmark Email

N/A
0 Ratings
9.9

iContact

99%
18 Ratings

Online Training

Benchmark Email

N/A
0 Ratings
1.0

iContact

10%
1 Rating

Implementation Rating

Benchmark Email

N/A
0 Ratings
8.5

iContact

85%
4 Ratings

Product Scalability

Benchmark Email

N/A
0 Ratings
7.0

iContact

70%
1 Rating

Likelihood to Recommend

BenchmarkONE

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Read full review

iContact

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Read full review

Pros

BenchmarkONE

  • 2,000 contact list space available with no time limit to those who can't upgrade.
  • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
  • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
Read full review

iContact

  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Read full review

Cons

BenchmarkONE

  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
Read full review

iContact

  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
Read full review

Pricing Details

Benchmark Email

Starting Price

$0 per month

Editions & Modules

Benchmark Email editions and modules pricing
EditionModules
ProStarting at $131
EnterpriseCustom2

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

iContact

Starting Price

$14 per month

Editions & Modules

iContact editions and modules pricing
EditionModules
1500 Users$15.001
2500 Users$25.002
5000 Users$45.003

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

BenchmarkONE

No answers on this topic

iContact

iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Read full review

Usability

BenchmarkONE

No answers on this topic

iContact

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Read full review

Reliability and Availability

BenchmarkONE

No answers on this topic

iContact

iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Read full review

Support Rating

BenchmarkONE

No answers on this topic

iContact

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Read full review

Online Training

BenchmarkONE

No answers on this topic

iContact

The templates are difficult to customize, and they don't render well in email platforms
Read full review

Implementation Rating

BenchmarkONE

No answers on this topic

iContact

i wouldn't be using it if i wasn't satisfied. time is money
Read full review

Alternatives Considered

BenchmarkONE

I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
Read full review

iContact

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
Read full review

Scalability

BenchmarkONE

No answers on this topic

iContact

iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Read full review

Return on Investment

BenchmarkONE

  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
Read full review

iContact

  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
Read full review

Screenshots

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