Associate Manager, Online Marketing at EBSCO Mags in Marketing at EBSCO Mags (Facilities Services, 11-50 employees)
Chose Bing Webmaster Tools
Google Search Console used to be very similar to Bing Webmaster Tools (or vice versa) but Google Webmaster Tools recently changed their interface so now using it is a bit of a learning curve. They still both do the same things for their respective search engines and we plan on …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
COO in Marketing at Silver Beacon Marketing (Marketing and Advertising, 1-10 employees)
Chose Bing Webmaster Tools
Bing, which is free to use, is a good adjunct to our use of all these tools. If I had to stop using all but two, Bing and Google would be the ones that I would keep. Others have their place in our cycle based on what Google and Bing are reporting, but these are our early …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Creative Director in Marketing at Ada Bible Church (Religious Institutions, 51-200 employees)
Chose Bing Webmaster Tools
I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Digital Marketing in Marketing at 407 Marketing (Marketing and Advertising, 1-10 employees)
Chose Google Search Console
Google Search Console offers more information than Google Analytics alone (though they can be integrated together). Google Search Console is also a free tool, so that can be an attractive facet when compared to Moz or other SEO programs (though the information provided is …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Head of Digital Marketing in Marketing at YachtLife (Internet, 11-50 employees)
Chose Google Search Console
Google Search Console does a lot more than most webmaster tools and is easier to navigate than Bing Webmaster Tools. One other tool that we predominately use is SerpCheetah, which provides real-time organic keyword positioning rank in the SERP and can be broken down by device, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Google Search Console
To be honest, I have not spent much time in Bing Webmaster Tools as Bing is a much less significant search engine compared to Google. It's something we only really use for major changes to a website, and it is fine for those types of task. Google Search Console is my 'go-to' …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Product Marketing Manager in Marketing at BambooHR (Marketing and Advertising, 501-1000 employees)
Chose Google Search Console
All of these other tools have positives and negatives. We use Google Search Console along with Semrush in the past and are using it with Ahrefs right now. Search Console is like the foundation of monitoring our search presence and these other tools are what lets us do the heavy …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
VP Growth, Head of SEO in Marketing at Xivic, Inc. (Marketing and Advertising, 51-200 employees)
Chose Google Search Console
Google is the dominant search engine so its a dead-given that you want to be using their platform for optimizing and managing your website presence on Google. No other platform compares to Google Search Console when it comes to accessing raw data on how google is viewing your …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Bing Webmaster and Google Search Console are both SEO software designed to help businesses analyze the performance of their websites on Google and Bing. Both software options are used by businesses of all sizes, as search engine optimization is important to all businesses. It is worth noting that businesses that want to improve performance on Google and Bing can use both Bing Webmaster and Google Search Console.
Features and Limitations
Bing Webmaster and Google Search Console both help users track and improve search performance. The biggest difference between the two is that Bing Webmaster helps businesses improve their performance with Bing’s search engine, while Google Search Console helps users improve their performance on Google’s search engine. Google Search Console is used more often than Bing Webmaster because Google’s search engine is more popular than Bing’s, but businesses can use both SEO software options to maximize performance on both search engines. Bing Webmaster may also be more popular in specific industries that see more traffic on Bing.
Though they work for different search engines, both Bing Webmaster and Google Search Console offer very similar functionalities. Users can leverage either software to find any web crawler errors, see search terms viewers use to find your site and check for mobile usability problems.
Pricing
Bing Webmaster and Google Search Console are both free services that are easily accessible for any business.
Features
Bing Webmaster Tools
Google Search Console
SEO
Comparison of SEO features of Bing Webmaster Tools and Google Search Console
Feature
Bing Webmaster Tools
8.6
8 Ratings
11% above category average
Google Search Console
4.7
56 Ratings
48% below category average
Keyword analysis
10.08 Ratings
7.548 Ratings
Backlink management
8.08 Ratings
6.244 Ratings
SERP ranking tracking
8.08 Ratings
6.446 Ratings
Page grader
9.07 Ratings
2.933 Ratings
Competitive analysis
8.07 Ratings
1.218 Ratings
Site audit / diagnostics
9.08 Ratings
7.848 Ratings
Site recommendations
10.07 Ratings
4.744 Ratings
Task management
7.04 Ratings
1.019 Ratings
SEO Channels
Comparison of SEO Channels features of Bing Webmaster Tools and Google Search Console
Feature
Bing Webmaster Tools
8.5
8 Ratings
11% above category average
Google Search Console
7.2
53 Ratings
5% below category average
Local SEO
8.06 Ratings
6.237 Ratings
Social SEO
8.04 Ratings
8.019 Ratings
Mobile SEO
8.07 Ratings
7.349 Ratings
Global SEO
10.08 Ratings
7.543 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Bing Webmaster Tools and Google Search Console
I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's suited for all use cases, but for big companies, the data might be crippling, so an add-on tool to analyse the data would be a good companion for GSC to solve this issue. Therefore, I think it's suited for any use case with some add-ons and companions needed for analysis.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Search Console insights is a great feature which provides an overview of my top content, how my new content is performing, etc.
It gives detailed information around backlinks - who is linking to us, how many backlinks do we have, how is the internal linking within the website, etc.
I like the graph feature that shows how the website is performing overall in one month, three months etc. Seeing the graph can help us understand whether it is trending upward or downward and we can shift strategies accordingly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The user-interface isn't as friendly or appealing as Google's - very bland overall.
The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Very usable overall, quick to find information and conduct analysis for example of how a price of content is performing on Bing search. User interface is a bit clunky at times but easy enough once you get used to it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As it is a free tool, you mainly have to rely on their knowledge base and forums. Google has provided in-depth guides and KB for every function of the search console. So, you can refer to it in case of any problem. You can also ask questions on their forums but direct support is not available.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
