Bing Webmaster Tools vs. Google Search Console

I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).

Incentivized

There are lots of tools and platforms that help us rank well on search engines. While that is helpful, we do need to know how those efforts paid off. This is where Google Search Console comes in. It is vital for every business or website trying to rank well on search engines to have Google Search Console so that they can track their performance and make necessary adjustments.

Incentivized

• Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
• Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
• In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.

Incentivized

• You can also submit your sitemap directly to Google and get it crawled.
• You can also index and crawl you updated and new webpages.
• It also displays errors that are preventing your site pages to get indexed in Google.
• You get a list of all the keywords for which your site is ranking.
• You can track its position, CTR and impressions.

Incentivized

• The user-interface isn't as friendly or appealing as Google's - very bland overall.
• The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.

Incentivized

• It can be a little difficult to navigate
• More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
• An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).

Incentivized

Very usable overall, quick to find information and conduct analysis for example of how a price of content is performing on Bing search. User interface is a bit clunky at times but easy enough once you get used to it.

Incentivized

It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics

Incentivized

As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.

Incentivized

I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!

Incentivized

SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.

Incentivized

• Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
• Having another search engine to do reporting on helps increase hours and client spend
• some issues flagged in bing but not seen in google can be fixed once shown in BWT

Incentivized

• Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
• Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.

Incentivized