What users are saying about
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172 Ratings
42 Ratings
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Score 8 out of 100

Google Search Console

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172 Ratings
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Score 9 out of 100

Highlights

Bing Webmaster and Google Search Console are both SEO software designed to help businesses analyze the performance of their websites on Google and Bing.  Both software options are used by businesses of all sizes, as search engine optimization is important to all businesses.  It is worth noting that businesses that want to improve performance on Google and Bing can use both Bing Webmaster and Google Search Console. 

Features and Limitations

Bing Webmaster and Google Search Console both help users track and improve search performance.  The biggest difference between the two is that Bing Webmaster helps businesses improve their performance with Bing’s search engine, while Google Search Console helps users improve their performance on Google’s search engine.  Google Search Console is used more often than Bing Webmaster because Google’s search engine is more popular than Bing’s, but businesses can use both SEO software options to maximize performance on both search engines. Bing Webmaster may also be more popular in specific industries that see more traffic on Bing.

Though they work for different search engines, both Bing Webmaster and Google Search Console offer very similar functionalities.  Users can leverage either software to find any web crawler errors, see search terms viewers use to find your site and check for mobile usability problems. 

Pricing

Bing Webmaster and Google Search Console are both free services that are easily accessible for any business.

Likelihood to Recommend

Bing Webmaster Tools

I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
George Bounacos | TrustRadius Reviewer

Google Search Console

Google Search Console is helpful to understand what terms customers search for and click onto your website from. However, it's not helpful if you're looking for deep competitive insight on search terms people are using and how that impacts your website.
Kelly Michael Skelton | TrustRadius Reviewer

Feature Rating Comparison

SEO

Bing Webmaster Tools
8.5
Google Search Console
6.5
Keyword analysis
Bing Webmaster Tools
9.6
Google Search Console
7.7
Backlink management
Bing Webmaster Tools
5.9
Google Search Console
6.8
SERP ranking tracking
Bing Webmaster Tools
8.8
Google Search Console
7.1
Page grader
Bing Webmaster Tools
8.9
Google Search Console
6.1
Competitive analysis
Bing Webmaster Tools
9.4
Google Search Console
4.6
Site audit / diagnostics
Bing Webmaster Tools
9.8
Google Search Console
7.6
Site recommendations
Bing Webmaster Tools
8.8
Google Search Console
6.7
Task management
Bing Webmaster Tools
7.0
Google Search Console
5.6

SEO Channels

Bing Webmaster Tools
8.2
Google Search Console
8.1
Local SEO
Bing Webmaster Tools
9.2
Google Search Console
7.7
Social SEO
Bing Webmaster Tools
6.0
Google Search Console
7.4
Mobile SEO
Bing Webmaster Tools
7.9
Google Search Console
8.1
Global SEO
Bing Webmaster Tools
9.7
Google Search Console
9.1

SEO Platform & Account Management

Bing Webmaster Tools
9.7
Google Search Console
9.0
Multi-domain support
Bing Webmaster Tools
9.9
Google Search Console
9.2
Integration with web analytics tools
Bing Webmaster Tools
9.5
Google Search Console
8.8

Pros

Bing Webmaster Tools

  • The analytics on the dashboard is impressive when compared to Google.
  • Reporting provides in-depth material for your site.
  • Great shortcuts that allow you to manage your Bing business listings.
Anonymous | TrustRadius Reviewer

Google Search Console

  • You can also submit your sitemap directly to Google and get it crawled.
  • You can also index and crawl you updated and new webpages.
  • It also displays errors that are preventing your site pages to get indexed in Google.
  • You get a list of all the keywords for which your site is ranking.
  • You can track its position, CTR and impressions.
Ruby Goyal | TrustRadius Reviewer

Cons

Bing Webmaster Tools

  • The user-interface isn't as friendly or appealing as Google's - very bland overall.
  • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
Jordan Harpst | TrustRadius Reviewer

Google Search Console

  • It can be a little difficult to navigate
  • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
  • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
Adam Lumley | TrustRadius Reviewer

Usability

Bing Webmaster Tools

No score
No answers yet
No answers on this topic

Google Search Console

Google Search Console 10.0
Based on 1 answer
Google Search Console is a simple program that allows organizations to get a solid understanding of the way their site functions and how users land on it. It can be used for making critical business decisions regarding marketing budgets and that within itself is why it deserves a 10.
Stefanie Cash | TrustRadius Reviewer

Support Rating

Bing Webmaster Tools

Bing Webmaster Tools 9.0
Based on 1 answer
The support for Bing Webmaster Tools is responsive and very helpful. They have a "help" section for all frequently asked questions along with phone/email support. I would recommend that they add a chat support feature to assist with questions/issues that the user may experience. Screen share and chat support are my recommendations.
Anonymous | TrustRadius Reviewer

Google Search Console

Google Search Console 6.2
Based on 13 answers
As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Bing Webmaster Tools

Google Search Console used to be very similar to Bing Webmaster Tools (or vice versa) but Google Webmaster Tools recently changed their interface so now using it is a bit of a learning curve. They still both do the same things for their respective search engines and we plan on using both of them.
Griffin Hansen | TrustRadius Reviewer

Google Search Console

SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
Anonymous | TrustRadius Reviewer

Return on Investment

Bing Webmaster Tools

  • We haven't seen major ROI while using Bing, but we haven't put a lot of time into maximizing the use of Bing.
Jon Ackerman | TrustRadius Reviewer

Google Search Console

  • Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
  • Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
Ben Rubenstein | TrustRadius Reviewer

Pricing Details

Bing Webmaster Tools

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Google Search Console

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Bing Webmaster Tools
9.9
Google Search Console
9.2

Usability

Bing Webmaster Tools
Google Search Console
10.0

Support Rating

Bing Webmaster Tools
9.0
Google Search Console
6.2

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