What users are saying about
Top Rated
218 Ratings
44 Ratings
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Score 8 out of 100
Top Rated
218 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Highlights

Bing Webmaster and Google Search Console are both SEO software designed to help businesses analyze the performance of their websites on Google and Bing.  Both software options are used by businesses of all sizes, as search engine optimization is important to all businesses.  It is worth noting that businesses that want to improve performance on Google and Bing can use both Bing Webmaster and Google Search Console. 

Features and Limitations

Bing Webmaster and Google Search Console both help users track and improve search performance.  The biggest difference between the two is that Bing Webmaster helps businesses improve their performance with Bing’s search engine, while Google Search Console helps users improve their performance on Google’s search engine.  Google Search Console is used more often than Bing Webmaster because Google’s search engine is more popular than Bing’s, but businesses can use both SEO software options to maximize performance on both search engines. Bing Webmaster may also be more popular in specific industries that see more traffic on Bing.

Though they work for different search engines, both Bing Webmaster and Google Search Console offer very similar functionalities.  Users can leverage either software to find any web crawler errors, see search terms viewers use to find your site and check for mobile usability problems. 

Pricing

Bing Webmaster and Google Search Console are both free services that are easily accessible for any business.

Community Pulse

Feature Set Ratings

  • Bing Webmaster Tools ranks higher in 2 feature sets: SEO, SEO Platform & Account Management
  • Bing Webmaster Tools and Google Search Console are tied in 1 feature set: SEO Channels

SEO

8.9

Bing Webmaster Tools

89%
7.0

Google Search Console

70%
Bing Webmaster Tools ranks higher in 7/8 features

Keyword analysis

10.0
100%
7 Ratings
7.9
79%
43 Ratings

Backlink management

5.0
50%
7 Ratings
7.3
73%
38 Ratings

SERP ranking tracking

9.0
90%
7 Ratings
7.8
78%
40 Ratings

Page grader

9.0
90%
6 Ratings
6.5
65%
30 Ratings

Competitive analysis

10.0
100%
6 Ratings
5.7
57%
17 Ratings

Site audit / diagnostics

10.0
100%
7 Ratings
6.9
69%
42 Ratings

Site recommendations

9.0
90%
6 Ratings
7.1
71%
40 Ratings

Task management

8.9
89%
3 Ratings
6.9
69%
19 Ratings

SEO Channels

8.0

Bing Webmaster Tools

80%
8.0

Google Search Console

80%
Bing Webmaster Tools ranks higher in 2/4 features

Local SEO

10.0
100%
5 Ratings
8.0
80%
35 Ratings

Social SEO

4.1
41%
3 Ratings
7.3
73%
20 Ratings

Mobile SEO

7.8
78%
6 Ratings
8.2
82%
44 Ratings

Global SEO

10.0
100%
7 Ratings
8.5
85%
39 Ratings

SEO Platform & Account Management

10.0

Bing Webmaster Tools

100%
8.9

Google Search Console

89%
Bing Webmaster Tools ranks higher in 2/2 features

Multi-domain support

10.0
100%
6 Ratings
9.2
92%
43 Ratings

Integration with web analytics tools

10.0
100%
5 Ratings
8.6
86%
44 Ratings

Attribute Ratings

  • Bing Webmaster Tools is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Bing Webmaster Tools

100%
7 Ratings
9.2

Google Search Console

92%
50 Ratings

Usability

Bing Webmaster Tools

N/A
0 Ratings
10.0

Google Search Console

100%
1 Rating

Support Rating

Bing Webmaster Tools

N/A
0 Ratings
6.1

Google Search Console

61%
16 Ratings

Likelihood to Recommend

Microsoft

I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
Read full review

Google

Google Search Console is helpful to understand what terms customers search for and click onto your website from. However, it's not helpful if you're looking for deep competitive insight on search terms people are using and how that impacts your website.
Read full review

Pros

Microsoft

  • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
  • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
  • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
Read full review

Google

  • You can also submit your sitemap directly to Google and get it crawled.
  • You can also index and crawl you updated and new webpages.
  • It also displays errors that are preventing your site pages to get indexed in Google.
  • You get a list of all the keywords for which your site is ranking.
  • You can track its position, CTR and impressions.
Read full review

Cons

Microsoft

  • The user-interface isn't as friendly or appealing as Google's - very bland overall.
  • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
Read full review

Google

  • It can be a little difficult to navigate
  • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
  • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
Read full review

Pricing Details

Bing Webmaster Tools

Starting Price

$0

Editions & Modules

Bing Webmaster Tools editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Google Search Console

    Starting Price

    Editions & Modules

    Google Search Console editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      Microsoft

      No answers on this topic

      Google

      Google Search Console is a simple program that allows organizations to get a solid understanding of the way their site functions and how users land on it. It can be used for making critical business decisions regarding marketing budgets and that within itself is why it deserves a 10.
      Read full review

      Support Rating

      Microsoft

      No answers on this topic

      Google

      As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.
      Read full review

      Alternatives Considered

      Microsoft

      I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
      Read full review

      Google

      SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
      Read full review

      Return on Investment

      Microsoft

      • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
      • Having another search engine to do reporting on helps increase hours and client spend
      • some issues flagged in bing but not seen in google can be fixed once shown in BWT
      Read full review

      Google

      • Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
      • Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
      Read full review

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