Bloomfire vs. Chatter (discontinued)

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

[Chatter] is the tool that makes our relations
stronger. It provides advanced ways of communication. I have trained my many
team members because of the easy features and functions of this tool, It is very user-friendly. Give it a try if you want to improve your relations with your
customers. It will surely enhance the productivity of your organization.

Incentivized

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• Chatter provides us with a live internal conversation for all to see without the noise that other mediums have i.e. e-mail.
• One of the main features that really works well is the 'Groups' that you can join. We have multiple groups set up to not only distribute procedural changes and communicate news etc, but also have conversations around upcoming tasks in the months ahead.
• Chatter works really well in instances where we need to look over historical conversations that have been had and the sentiment of those conversations with our shareholders, often using hashtags.

Incentivized

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• Groups does not have the private messaging functionality. Since most collaboration takes place in Groups, private messaging would allow for relevant conversations to be contained and not reside separately.
• On a Group index page, there are two boxes for Information and Description. These content types seem redundant. You could replace both with a content type called About the Group. There could also be another box listing the Owners for quick reference.
• On the main index page, the newsfeed has the same look and feel of most social platforms like Facebook, LinkedIn, Jive, IBM Connections, SharePoint. There could be an alternate display of tiles that shows People you interact with most frequently, Files you access most often, most recent Topics, etc. The display could be something like Delve in Microsoft Office 365.
• On the main index page in the right rail, it would be useful to have the ability to incorporate RSS feeds to gather outside content. Many departments heavily leverage RSS feeds to compile competitive intelligence and cultivate general awareness.
• For user profiles, can we combine Feed and Overview into one consolidated view? It would save users a click to find relevant information about the person. Also, the Contact module should also have the person's phone number for convenience.
• The Files feature does not allow for real-time, concurrent document editing. You have to download the document, make your edits, save, and then upload a new version, which only allows for one editor at a time.

Incentivized

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

Chatter can fulfill at least 85-90% of our business requirements in an easy-to-use platform. Usability is a key requirement and we have had our share of bad usability experiences. In our experience, even the most novice users were able to pick up Chatter in a relatively short amount of time with little/no assistance.

Incentivized

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

It is easy to use but the impact of it feels like it is a bit antiquated. It does not feel collaborative and real time. Chatter is more akin to email versus Slack or Hangouts where it feels like problems are being solved as you are communicating.

Incentivized

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

If I ever came to a situation where i needed help they do a very good job of getting back to us quickly to explain our error or why we are not seeing something. The support is quick to help provide groups or teams if you seek. Fortunately it is user friendly so I rarely need support

Incentivized

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

Skype is used more for audio calls. Chatter is used to track updates on items of interest in Salesforce. Chatter is deeply integrated with other Salesforce products. No other competing products come close. Slack is a traditional project management tool. So it does not compete with Chatter. Because of its close integration with Salesforce, it is a unique tool for Salesforce users.

Incentivized

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• Chatter has closed deals faster, and brought us in revenue at a quicker rate in turn.
• Chatter has left some things undone simply because people didn't see it and it has cost us a few deals.
• Overall, Chatter has brought us a cleaner, more efficient Salesforce process and brought in revenue because of organization.

Incentivized