Bloomreach vs. Square Online

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach
Score 9.2 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands customers in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web,…N/A
Square Online
Score 7.6 out of 10
N/A
Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.
$13
per month
Pricing
BloomreachSquare Online
Editions & Modules
No answers on this topic
Personal
$13
per month
Professional
$16
per month
Performance
$29
per month
Free
Free
Free
Offerings
Pricing Offerings
BloomreachSquare Online
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.Pricing decreases when paid annually: Personal - $10/Month Professional - $12/Month Performance - $26/Month
More Pricing Information
Community Pulse
BloomreachSquare Online
Features
BloomreachSquare Online
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach
8.4
101 Ratings
10% above category average
Square Online
-
Ratings
WYSIWYG email editor8.588 Ratings00 Ratings
Dynamic content8.797 Ratings00 Ratings
Ability to test dynamic content8.296 Ratings00 Ratings
Landing pages6.855 Ratings00 Ratings
A/B testing8.997 Ratings00 Ratings
Mobile optimization9.188 Ratings00 Ratings
Email deliverability reporting9.198 Ratings00 Ratings
List management8.084 Ratings00 Ratings
Triggered drip sequences8.073 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach
7.9
81 Ratings
1% above category average
Square Online
-
Ratings
Lead nurturing automation7.969 Ratings00 Ratings
Lead scoring and grading8.064 Ratings00 Ratings
Data quality management8.376 Ratings00 Ratings
Automated sales alerts and tasks6.945 Ratings00 Ratings
Lead segmentation and distribution8.22 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach
7.2
75 Ratings
2% below category average
Square Online
-
Ratings
Calendaring6.969 Ratings00 Ratings
Event/webinar marketing7.652 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach
7.5
54 Ratings
2% above category average
Square Online
-
Ratings
Social sharing and campaigns7.146 Ratings00 Ratings
Social profile integration7.937 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach
8.2
100 Ratings
11% above category average
Square Online
-
Ratings
Dashboards7.9100 Ratings00 Ratings
Standard reports8.496 Ratings00 Ratings
Custom reports8.596 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach
8.3
126 Ratings
11% above category average
Square Online
9.3
22 Ratings
18% above category average
API8.7120 Ratings9.317 Ratings
Role-based workflow & approvals8.779 Ratings00 Ratings
Customizability8.889 Ratings00 Ratings
Integration with Salesforce.com7.612 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.812 Ratings00 Ratings
Integration with SugarCRM7.89 Ratings00 Ratings
Third-party software integrations7.763 Ratings00 Ratings
Internationalization / multi-language00 Ratings9.318 Ratings
Security
Comparison of Security features of Product A and Product B
Bloomreach
-
Ratings
Square Online
7.5
31 Ratings
9% below category average
Role-based user permissions00 Ratings7.531 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Bloomreach
-
Ratings
Square Online
6.6
43 Ratings
17% below category average
WYSIWYG editor00 Ratings5.836 Ratings
Code quality / cleanliness00 Ratings5.339 Ratings
Admin section00 Ratings8.739 Ratings
Page templates00 Ratings6.143 Ratings
Library of website themes00 Ratings6.243 Ratings
Mobile optimization / responsive design00 Ratings8.342 Ratings
Publishing workflow00 Ratings5.535 Ratings
Form generator00 Ratings7.136 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Bloomreach
-
Ratings
Square Online
9.2
40 Ratings
20% above category average
Content taxonomy00 Ratings8.526 Ratings
SEO support00 Ratings9.536 Ratings
Bulk management00 Ratings9.521 Ratings
Availability / breadth of extensions00 Ratings9.133 Ratings
Community / comment management00 Ratings9.330 Ratings
Best Alternatives
BloomreachSquare Online
Small Businesses
Vbout
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Score 9.9 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
OutboundEngine
OutboundEngine
Score 10.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
BloomreachSquare Online
Likelihood to Recommend
9.2
(189 ratings)
9.4
(44 ratings)
Likelihood to Renew
9.1
(11 ratings)
10.0
(1 ratings)
Usability
8.6
(54 ratings)
9.4
(3 ratings)
Availability
7.5
(21 ratings)
-
(0 ratings)
Performance
7.9
(20 ratings)
-
(0 ratings)
Support Rating
8.5
(152 ratings)
-
(0 ratings)
In-Person Training
8.4
(2 ratings)
-
(0 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
7.2
(4 ratings)
-
(0 ratings)
Configurability
8.6
(2 ratings)
-
(0 ratings)
Ease of integration
8.8
(2 ratings)
-
(0 ratings)
Product Scalability
8.1
(21 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.9
(2 ratings)
-
(0 ratings)
User Testimonials
BloomreachSquare Online
Likelihood to Recommend
Bloomreach
They've just been a great partner to work with. They put forth 100% when bringing platforms to the merchant and were highly prepared and knowledgeable during the sales cycle and implementation, and remained very connected post-implementation to ensure client success with the platform. Their CEO is always eager to sit down, talk shop, and listen to clients' needs, and you can tell from his enthusiasm that he cares about making this company the best in class.
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Block, Inc (Square)
If you are having students create websites or information pages about something they are studying in class, this is a great option. The fact that students can spend less time getting situated and learning the app and get right to work researching and creating their pages is great. For middle to high school, this is a fantastic app to use. However, if you want more nuanced analytics or want students to focus on blogging more than webpage building, this is limited.
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Pros
Bloomreach
  • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
  • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
  • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
Read full review
Block, Inc (Square)
  • Drag and drop interface makes it very easy to add all types of content, including images, text, video (and YouTube videos), embeddable applications and more.
  • It's very easy to set up navigation features like cascading menus and sticky navigation (where the menu stays put - may depend on the template chosen though).
  • A technical backend is fairly straight-forward for setting up a fav icon, 301 redirects, SEO, Google Analytics, etc.
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Cons
Bloomreach
  • Improve introduction to Bloomreach-specific terminology such as running aggregates. These are really powerful but can be difficult to understand
  • Introduce more options for report exporting - it would be good to be able to schedule reports to send to different email addresses
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Block, Inc (Square)
  • Weebly doesn't have a lot of templates to choose from, so if you don't have any experience with CSS or HTML, it's hard to customize your site to an extent.
  • Weebly isn't fully SEO friendly. They don't allow you to add H1 tags to pages out of the box.
  • You can't create folder structures when it comes to web page URLs. You can put web pages under a main menu dropdown, but they don't allow you to put all sub-menu items in a structured folder (like site.com/folder/page-1 and site.com/folder/page-2).
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Likelihood to Renew
Bloomreach
We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
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Block, Inc (Square)
Weebly is consistently adding features that line up with our needs. The ease of use makes it the perfect program for us since we have users of multiple age brackets and knowledge of web design. We love that we can give users access to only the pages they are affiliated with
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Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Block, Inc (Square)
Very easy to use and intuitive to design after all of our business needs. From the website and POS system to how we represent ourselves internally and to our customers... Square is second-to-none in helping our business and others in our same boat become the kind of businesses we want to be when it comes to our inventory and sales of these kinds of products.
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Reliability and Availability
Bloomreach
The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.
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Block, Inc (Square)
No answers on this topic
Performance
Bloomreach
Performance in Bloomreach Content is quite good but you need to be ready. Your implementation should follow all the good practices (avoid crazy patterns) and the environment setup should be the right one. With all that, Bloomreach's performance is quite solid. Our usage makes use of complex queries and most of them are really quick. Only when you need something really complex and you aggregate queries that should be separated you would get slower results (but then again, that is not a good practice for any platform).
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Block, Inc (Square)
No answers on this topic
Support Rating
Bloomreach
The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
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Block, Inc (Square)
No answers on this topic
In-Person Training
Bloomreach
The Training was awesome
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Block, Inc (Square)
No answers on this topic
Online Training
Bloomreach
very informative and patient
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Block, Inc (Square)
No answers on this topic
Implementation Rating
Bloomreach
All the deployments were done on time
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Block, Inc (Square)
No answers on this topic
Alternatives Considered
Bloomreach
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
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Block, Inc (Square)
Weebly's designs, plugins, and customization options are a little more advanced in some cases than other similar programs. WordPress requires a different level of expertise and knowledge of code, keywording, and plugins, so I wouldn't even compare them. Wix is a little more user-friendly because you can drag and drop your design, which was very convenient for customizing your site. I didn't personally select Weebly, but it is user-friendly and nearly anyone comfortable with a computer could figure it out. Weebly support is also pretty good.
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Scalability
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Block, Inc (Square)
No answers on this topic
Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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Block, Inc (Square)
  • Weebly has allowed our business to create a connection with our customers by offering home decor, cooking and styling tips.
  • Weebly gives us the chance to relay information to customers regarding merchandise, current sales and promotions, store hours and locations etc. Which has helped increase business.
  • Weebly has given our not very tech savvy business the opportunity to have a website and stay relevant with our competitors.
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ScreenShots

Bloomreach Screenshots

Screenshot of Funnels that simplify targeting.Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testing.Screenshot of The drag and drop campaign editor.Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.Screenshot of The CRM with 360° customer behaviour history.