Bombora vs. Data.com (discontinued)

Bombora

Data.com (discontinued)

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Bombora	Score 8.8 out of 10	N/A	Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…	N/A
Data.com (discontinued)	Score 6.9 out of 10	N/A	Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.	N/A

Pricing

Bombora

Data.com (discontinued)

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Bombora	Data.com (discontinued)
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

Bombora is based on: - The volume of Intent data needed - Preferred integrations or partner platforms - The level of support needed to get started

—

More Pricing Information

Community Pulse
	Bombora	Data.com (discontinued)
Considered Both Products	Bombora Verified User Anonymous Chose Bombora They are different platforms, we actually think they both work in unison, as Bombora does not provide as much granular information on the company and who is actually searching, however, they provide a stronger initial overview of user intent than other products and a holistic … Incentivized Helpful? MH Michael Hamilton VP Marketing Chose Bombora 6sense allows you to use your own keywords to track for buyer intent and Bombora doesn’t. Incentivized Helpful? Verified User Anonymous Chose Bombora N/A - have not evaluated other services. Incentivized Helpful? Verified User Anonymous Chose Bombora None at this point. Incentivized Helpful? AN Amanda Neal Marketing Operations Chose Bombora Albacross is more specific to anon user identification on our personal site, which is exact product buying intent rather than just industry. Bombora give broader insight, albacross more specified. Incentivized Helpful? Verified User Anonymous Chose Bombora On a par, we use all three of these either currently or in the past Each tool has its benefits it would be good for the tools to co-exist and learn to further the improvement Bombora is the current go to and continues to deliver - that said the marketplace is competitive, so we … Incentivized Helpful? Verified User Anonymous Chose Bombora Above average performance on a broader base of contacts Incentivized Helpful? Verified User Anonymous Chose Bombora ZoomInfo SalesOS and RollWorks Incentivized Helpful? Cesar Emilio Anton Morales Program Manager Chose Bombora The way Bombora "blends" with our systems is fascinating and very enriching. Incentivized Helpful? Verified User Anonymous Chose Bombora Enjoy Bombora a lot more than when we had Demandbase. DB seemed a lot clunkier, harder to use. Salespeople didn't trust the data as much. Incentivized Helpful? Verified User Anonymous Chose Bombora One major factor that influenced to have Bombora apart from the quality of data is competitive pricing. Incentivized Helpful? Aly Ryan Global Advanced Lead Generation Chose Bombora Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data. Incentivized Helpful? Verified User Anonymous Chose Bombora Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month. Incentivized Helpful? Verified User Anonymous Chose Bombora Bombora has a far lower expense for the service, despite the quality of data. It is a big enough gap to be a major factor in deciding which product to use, for still excellent quality data in comparison to Clearbit. It is also much easier to integrate with our services. Incentivized Helpful? Verified User Anonymous Chose Bombora I haven't compared them to other vendors, but I have heard of 6sense. Incentivized Helpful? Verified User Anonymous Chose Bombora I haven't used any other, as Bombora has always remained the best in class in my experience. Incentivized Helpful? Verified User Anonymous Chose Bombora 6sense, G2 for Buyers, TechTarget Priority Engine, ZoomInfo SalesOS and LinkedIn Sales Navigator Incentivized Helpful? Verified User Anonymous Chose Bombora SalesIntel and Leadfeeder Incentivized Helpful? Verified User Anonymous Chose Bombora While we use both TechTarget and Bombora at our company, Bombora provides a better high level view for our Marketing department to use for our various programs and initiatives. On the other hand, TechTarget is a better tool for Sales to easily identify prospects with high … Incentivized Helpful? Verified User Anonymous Chose Bombora I do not have a ton of experience with the other products but from the demos and calls I was on Bombora was the leading product in this area. Additionally, the main deciding factor about choosing Bombora was their stellar sales team that prioritized our business needs over any … Incentivized Helpful? Verified User Anonymous Chose Bombora Bombora is solid, but room for improvement Incentivized Helpful? Verified User Anonymous Chose Bombora We saw more features with some competitors, but Bombora fits into our budget nicely and is a nice starting tool. Incentivized Helpful? Connor Jenkins Marketing Director Chose Bombora If Bombora is the fuel for the engine (the data), then 6sense and Qualified are the airplanes. We were looking for more data/fuel to throw on our revenue generating engine and didn't need a full suite of features to automate our outreach for us. We are a small company and … Incentivized Helpful? Phil Parrish Co-founder, Managing Director Chose Bombora Bombora provides the best B2B targeting solutions for paid media relative to competitors. Madison Logic is a great B2B provider for brands looking to get content (e.g. case studies, white papers, eBooks, etc.) distributed and syndicated to a broader B2B audience. Bombora … Incentivized Helpful? Verified User Anonymous Chose Bombora Bombora is still the best intent data provider but ZoomInfo is catching up very quick. ZoomInfo has a leg up on Bombora as they now have steaming intent data which updates daily, vs Bombora that only updates weekly. ZoomInfo is a one stop shop for B2B GTM data where Bombora is … Incentivized Helpful?	Data.com (discontinued) Verified User Anonymous Chose Data.com (discontinued) The accuracy of Data.com versus SalesIntel is second to none. Data.com integrates with our current Salesforce platform, which takes out a lot of the manual manipulation of lists that we used to have to do when we had other platforms. This is particularly helpful because time is … Incentivized Helpful? Ojas Korde Paid Search Specialist Chose Data.com (discontinued) Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to … Incentivized Helpful? Stacy Venditto Director Of Operations And Business Development Chose Data.com (discontinued) My client chose Data.com based on the experience during the evaluation period and the cost comparison. Data.com was the better-suited solution in this scenario. The size of the InsideView database was significantly smaller than Data.com and had limitations on downloads that … Incentivized Helpful? Elizabeth Rodriguez Business Solutions Manager Chose Data.com (discontinued) Data.com is free. That is definitely the most appealing part. You have nothing to lose, so might as well utilize an additional resource. Incentivized Helpful? Jerry van Dalen Jr. Sales Account Executive Chose Data.com (discontinued) I have only been exposed to Data.com in this solution category. I am familiar with other comparable names, but since we are Salesforce-centric, Data.com is the tool of choice. Incentivized Helpful? Zach Ettelman Business Development Strategist Chose Data.com (discontinued) Data.com has a much bigger database than SharpSpring, making it a much more useful tool. Both tools integrated seamlessly into our CRM. Data.com's filtering capabilities make it a much more useful tool for us as we are able to segment lists better, and find contacts and … Incentivized Helpful? Steve Kim Sr. Manager, Revenue Operations Chose Data.com (discontinued) What I have found is that no single platform provides all the data we need, even Data.com. There are often inconsistencies between the information found on Data.com versus other platforms so we are using Data.com in parallel with these other platforms. The interface and the … Incentivized Helpful? James Reich Business Development Manager Chose Data.com (discontinued) I feel RainKing is the winner regarding just contact details and org charts within companies. Their info is better up to date and a little easier to manage and search. However, Data.com might have the advantage when it comes to company breakdown, allowing for actual financial … Incentivized Helpful? Erik Viager Associate, Business Development Chose Data.com (discontinued) Data.com is great for filtering and finding specific contact and company information. Unfortunately much of that information is old and outdated. We recently did not renew our subscription with Data.com because we felt it could use improvement. We now use Winmo which provides … Incentivized Helpful? Thomas Henderson Acquisition Manager Chose Data.com (discontinued) When we first purchased Datanyze, they had an email address portion of the site. The platform changed about halfway through our contract and no longer included access to email information. I believe that functionality is back as a feature of Datanyze. However, it always seemed … Incentivized Helpful? John Cupoli Account Manager Chose Data.com (discontinued) The other crowd sourced data provider I've used is ZoomInfo. ZoomInfo generally has more direct numbers, however it appears as if they've done away with their free tier. The other downside of Zoom was you give them access to your email for them to data mine contacts. On the … Incentivized Helpful? Bryan Gorham Business Development Chose Data.com (discontinued) I have used data.com for about 6 months longer than zoominfo. Honestly, zoominfo seems to have more accurate data and the company bios are extremely helpful, as well as the integration in the form of an entire section of the page in salesforce. Incentivized Helpful? Eric Farnham Director Inside Sales Chose Data.com (discontinued) Currently I have subscriptions to Zoominfo, Synthio, and GetEmail.IO in addition to my data.com (Jigsaw) account. Zoominfo is much better than Data.com for direct phone numbers and is very reasonably priced. Synthio has slightly lower quality data but can be much cheaper on a … Incentivized Helpful? Jeremy Levine Business Development Chose Data.com (discontinued) Once the scraper products became unusable Data.com became more valuable Incentivized Helpful? Leah Sevey Head of Customer Success Chose Data.com (discontinued) I used DiscoverOrg at a previous employer and I loved it. The information I received was usually reliable and quality, however, the service was quite expensive and I was only able to research the tech industry. hunter.io is fairly unreliable. The good thing is that they have a … Incentivized Helpful? Verified User Anonymous Chose Data.com (discontinued) Data.com is tightly integrated with Salesforce. Given the expensive cost of Salesforce licenses, throwing this as an "add-on" is easy to justify internally as well. Incentivized Helpful? Verified User Anonymous Chose Data.com (discontinued) DiscoverOrg is another database for contact information. We actually use these two resources side by side. We use DiscoverOrg as our primary source since we pay for the subscription and it integrates more easily with our CRMs. Data.com is used by our SDRs as supplementary … Incentivized Helpful? Kayla Latulippe Small Business Sales Representative Chose Data.com (discontinued) I feel like DiscoverOrg has more as a whole, but Data.com is much easier to navigate and gain insight on prospective companies. Incentivized Helpful? PM Paul Murphy Market Research Analyst Chose Data.com (discontinued) I recently used quickmail for a client, it was awful. Software should actually perform its purpose. If you only have a few thousand contacts in a database, just provide the whole list. Using a search function where there aren't any results the last 15 searches, is worthless. … Incentivized Helpful? Robert Belton Business Development Manager Chose Data.com (discontinued) Data.com was very comparable to the other softwares our oganization uses, and we use it as an everyday tool because of how easy it is to work within salesforce. Our organization utilizes multiple platforms and competitors of Data.com, each for their own different reasons. The … Incentivized Helpful? Michael Owskey Account Executive - Mid West Chose Data.com (discontinued) Compared to a Dunns or an alternate tool I feel data.com gives better integration with salesforce which can help to maintain clean information. Additionally I believe that the cost for something like data.com is a bit more reasonable than some of the alternatives. If you are … Incentivized Helpful? Laura LaBine Chief Talent Officer Chose Data.com (discontinued) I've used other lead generating services, but they were unresponsive when I informed them of incorrect or updated data. Data.com's user community is very involved in the integrity of the data. Incentivized Helpful? Steven A. Levano Marketing Communications Manager Chose Data.com (discontinued) I also use Advertising Database, this tool doesn't have the robust database but it does have valuable market information that can be used. AdData also can identify marketers and their agencies. This is something that would be a great tool if it lived with in Data.com. … Incentivized Helpful?

Features

Bombora

Data.com (discontinued)

Sales Intelligence Data Standards

Comparison of Sales Intelligence Data Standards features of Product A and Product B
	Bombora 7.7 Ratings 14% below category average	Data.com (discontinued) 7.8 Ratings 0% above category average
Contact information	3.00 Ratings	7.90 Ratings
Company information	10.00 Ratings	7.40 Ratings
Industry information	10.00 Ratings	8.00 Ratings

Prospecting

Comparison of Prospecting features of Product A and Product B
	Bombora - Ratings	Data.com (discontinued) 6.9 Ratings 12% below category average
Advanced search	00 Ratings	6.50 Ratings
Identification of new leads	00 Ratings	7.60 Ratings
List quality	00 Ratings	7.40 Ratings
List upload/download	00 Ratings	7.10 Ratings
Ideal customer targeting	00 Ratings	6.40 Ratings
Load time/data access	00 Ratings	6.40 Ratings

Data Augmentation & Lead Qualification

Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
	Bombora - Ratings	Data.com (discontinued) 7.0 Ratings 6% below category average
Lead qualification process	00 Ratings	8.90 Ratings
Smart lists and recommendations	00 Ratings	6.70 Ratings
Salesforce integration	00 Ratings	7.20 Ratings
Company/business profiles	00 Ratings	7.40 Ratings
Alerts and reminders	00 Ratings	6.10 Ratings
Data hygiene	00 Ratings	5.60 Ratings
Automatic data refresh	00 Ratings	7.10 Ratings
Tags	00 Ratings	6.90 Ratings
Filters and segmentation	00 Ratings	6.80 Ratings

Sales Intelligence Email Features

Comparison of Sales Intelligence Email Features features of Product A and Product B
	Bombora - Ratings	Data.com (discontinued) 7.6 Ratings 2% above category average
Sales email templates	00 Ratings	7.30 Ratings
Append emails to records	00 Ratings	7.90 Ratings

Best Alternatives
	Bombora	Data.com (discontinued)
Small Businesses	LinkedIn Sales Navigator Score 8.5 out of 10	Lead411 Score 8.3 out of 10
Medium-sized Companies	TechTarget Priority Engine Score 10.0 out of 10	Lead411 Score 8.3 out of 10
Enterprises	TechTarget Priority Engine Score 10.0 out of 10	TechTarget Priority Engine Score 10.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Bombora	Data.com (discontinued)
Likelihood to Recommend	9.1 (0 ratings)	6.9 (0 ratings)
Likelihood to Renew	8.0 (0 ratings)	- (0 ratings)
Usability	8.2 (0 ratings)	9.0 (0 ratings)
Availability	9.1 (0 ratings)	- (0 ratings)
Performance	9.1 (0 ratings)	- (0 ratings)
Support Rating	9.1 (0 ratings)	9.0 (0 ratings)
Online Training	8.2 (0 ratings)	- (0 ratings)
Implementation Rating	8.2 (0 ratings)	- (0 ratings)
Configurability	9.1 (0 ratings)	- (0 ratings)
Ease of integration	8.2 (0 ratings)	- (0 ratings)
Product Scalability	7.3 (0 ratings)	- (0 ratings)
Vendor post-sale	8.2 (0 ratings)	- (0 ratings)
Vendor pre-sale	9.1 (0 ratings)	- (0 ratings)

User Testimonials
	Bombora	Data.com (discontinued)
Likelihood to Recommend	If they want to use the data within the Bombora environment and generate reports within the environment, I think you get some great insights into what a company is researching. When you try to download the data and build your own reports, it is not easy to do. The download part is easy, it is the data wrangling afterward that is tricky. Incentivized Verified User Anonymous Read full review	Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses. Incentivized Zach Ettelman Business Development Strategist Read full review
Pros	Makes it easy to find company’s with high intent around our services. Makes prospecting more effective by allowing us to focus on the right accounts. Allows us to spend our marketing dollars on the accounts that are most likely to convert. Incentivized Scott Woodruff Director of Growth Marketing Read full review	The contact information the website provides tends to be accurate. I like that it is free and works on a point system- the more info you give, the more info you get. I like that you can update contact information as needed. Incentivized Elizabeth Rodriguez Business Solutions Manager Read full review
Cons	Analytics Reports - could be more automated and user-friendly. Instead of selecting all of the intent topics, it would be great to be able to use the previously defined intent clusters. Industry categories - are very generic, making it difficult to identify the specific companies of interest. Incentivized Verified User Anonymous Read full review	Even though it has a lot of features, sometimes it gets overwhelming for a newbie. So I would really appreciate it if the user interface gets more friendly. There are some digital advertising channels that Data.com struggles to connect. Also, within some channels like LinkedIn, it would be great if data.com could get more granular on ad type, ad targeting level (speaking from a marketing perspective). It has limited visualization capabilities where there is a lot of scope for improvement. Incentivized Ojas Korde Paid Search Specialist Read full review
Usability	I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring. Incentivized Verified User Anonymous Read full review	Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it. Incentivized John Cupoli Account Manager Read full review
Support Rating	Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster. Rob Thomason ☁ Director Sales Operations Read full review	Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers. Incentivized John Cupoli Account Manager Read full review
Online Training	There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions. Incentivized Verified User Anonymous Read full review	No answers on this topic
Implementation Rating	Liked the implementation, however there is a still room for improvement for the support needed in overall implementation Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data. Incentivized Aly Ryan Global Advanced Lead Generation Read full review	The accuracy of Data.com versus SalesIntel is second to none. Data.com integrates with our current Salesforce platform, which takes out a lot of the manual manipulation of lists that we used to have to do when we had other platforms. This is particularly helpful because time is money. Incentivized Verified User Anonymous Read full review
Scalability	Need improvement in places such as visualisation & UX Incentivized Verified User Anonymous Read full review	No answers on this topic
Return on Investment	While ABM is always hard to specifically pinpoint a hard # against, I'd say that Bombora has been a big part of every marketing campaign, ad creation, go-to-market messaging towards x account, Refining Marketing & Sales intelligence from an ABM Function. Incentivized Verified User Anonymous Read full review	As a freelancer, I've made thousands of dollars building sales lists, for what began as a $50 trial. Cross referencing with LinkedIn helps to explain to clients the job title progression a person has had, which can add to your credibility and strengthen your report content. Data.com hasn't had a negative return for me. Every dollar and minute of effort I have used it was worth it. Incentivized PM Paul Murphy Market Research Analyst Read full review
ScreenShots	Bombora Screenshots