Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…
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ZoomInfo Operations
Score 8.5 out of 10
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ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.
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Pricing
Bombora
ZoomInfo Operations
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bombora
ZoomInfo Operations
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Required
Additional Details
Bombora is based on:
- The volume of Intent data needed
- Preferred integrations or partner platforms
- The level of support needed to get started
I was not a part of the decision making process, but from what I understand, Everstring had everything Bombora has, plus more. Also our AE at Everstring gave us a really great deal, ultimately leading to us choosing Everstring.
Many ABM platforms have similar capabilities - we selected EverString predominantly due to the price advantages of going with an individual solution prior to investing in the entire ABM platform, which would have been much more expensive. We have seem demos of all, and …
We selected EverString because of their ability to enable us to create as many models as we needed to fit our business, integration with our display advertising platform and additional integration with Bombora intent data. Additionally, the data science team at Everstring was …
Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.
We used to suffer with the leakage of leads and with duplicate entries, just like how I mentioned earlier. After implementing it, our data hygiene has improved by a huge quantity. Our team has become more efficient in terms of reaching out to the prospect within minutes of showing interest in our SAAS security products and services, instead of spending time on data entry in the Excel sheets and then working on the lead. It has reduced our manual research time by almost 36 %, allowing the team to focus on revenue generation rather than Sales operations.
Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.
EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.
We had looked at a few other tools alongside ZoomInfo Operations, including Clearbit and Apollo. Of course, they all had their strengths and their weaknesses. But ZoomInfo Operations really stood out for the accuracy as well as the depth of its data. Also, the Salesforce integration and the EverString capabilities were important
It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
Bombora helped us identify key target accounts that brought great net new business to our company.
Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
Saved time in doing research and data population.
Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.
