Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.
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Bright Pattern Contact Center
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
Bright Pattern provides an AI-powered omnichannel contact center software. With the purpose of making customer service, sales, and marketing brighter and faster, Bright Pattern offers an advanced omnichannel cloud platform with embedded AI. Bright Pattern’s platform can be…
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Klaviyo
Score 8.3 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Pricing
Braze
Bright Pattern Contact Center
Klaviyo
Editions & Modules
No answers on this topic
Omnichannel CX
-
per month per seat
Call Center Standard
-
per month per seat
Digital CX
-
per month per seat
No answers on this topic
Offerings
Pricing Offerings
Braze
Bright Pattern Contact Center
Klaviyo
Free Trial
Yes
Yes
Yes
Free/Freemium Version
No
No
Yes
Premium Consulting/Integration Services
No
Yes
No
Entry-level Setup Fee
Optional
No setup fee
No setup fee
Additional Details
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One-time set-up fee includes 45 hours of services for workflow implementation and training: Discovery and Design Workshop; Configuration and Customization to customer requirements; Testing and Evaluation; Agent and Supervisor Training; Administration Mentoring & Knowledge Transfer
Paid plans start at $20/month and include:
251 - 500 contacts
5,000 monthly email sends
150 SMS/MMS sending credits
Applicable SMS carrier fees
Mobile push notifications (free beta)
Email and chat support
Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business.
View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
We chose Braze when vetting (against Klaviyo + Iterable, and coming from Ortto) because we felt it was the biggest level up for us. It allows us to own cross-channel messaging in one place and we felt like it was the only platform that was truly going to level up our Lifecycle …
Braze fit our use-case. Every CRM/CEP has their positives and negatives and there is no one-size-fits-all solution. It's worth doing your due diligence on your current needs and assessing future needs as well. Sometimes scalability will be a priority and Braze will facilitate …
Braze is a much stronger deployment platform than Optimove (i.e., Optimail, Optimobile, Optitext). While Klaviyo may be deemed the "preferred" integration with Shopify, we feel confident that Braze will work perfectly well and will continue to enhance its integration with …
Braze definitely requires some extra knowledge about automation and data. It is less intuitive and less user-friendly than Klaviyo, but it is potentially more versatile.
Braze is by far the most user friendly tool. The frequency and usability of the super regular product releases they roll out really sets them apart in a stale marketplace historically dominated by Salesforce, Adobe and other big players. They think App first - critical in the …
Braze is much more real-time, has an updated interface, and offers in-app communication, unlike SFMC. The only downside is that Liquid isn't quite as powerful as AMPscript.
Braze wins it all. They are the easiest to use. The best interface from a building and reporting perspective. Their teams are incredible to work with. They're extremely affordable for large scale email tactics.
Braze hit on a lot of the needs from easy of data integration and ingestion, segmentation, automation flows, compliance documentation, as well as working with me to make it financially possible to be set up for success. Some of the other platforms offer more flexibility but …
Braze and SFMC are pretty close, but Braze hits the sweet spot with the amount of features it offers and price. Salesforce can be more advanced in terms of features, but is also more complex, and it is pricier.
Every business is different, but in my experience, Braze has filled the need for the clients that are using it and they have done a masterful job of creating and continuing to update a platform that is excellent!
Verified User
Team Lead
Chose Braze
Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool. Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing …
Klaviyo compares favorably to other similar products but really stands out when looking at specific integrations. If you're running Shopify then Klaviyo makes too much sense when deciding on a CRM system. It's literally built to work with the Shopify platform and makes life …
Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.
Bright Pattern has been fantastic in allowing us to automate voice and chat contacts, and we're currently building out scenarios that will allow us to automate even more. It's super simple to collect data from customers, and using some API calls provides the answers they're looking for without a human needing to get involved. There is less functionality currently for emails. Emails can be routed to queues based on keywords, and auto-replies can be sent, but it's pretty basic functionality. We'd love to see some of the enhanced capabilities offered in voice and chat scenarios for email.
Klaviyo is a must-have email marketing platform for any company using Shopify for their e-commerce websites. The best use case scenario is if all your purchases are coming from Shopify site and/or Shopify POS. However, if you use hybrid sales (e-commerce + sales reps), then Klaviyo can be leveraged only for your e-commerce customer segment. There is a workaround where you can manually upload the list of your offline customers to have a less personalized campaigns for them, and having ultra-personalized campaigns running for your e-comm segment. But note that this method will require governance from a team member who understands compliance and data architecture as it will require regular database clean up and understanding how exclusions work.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
Very easy to setup Klaviyo with Bigcommerce for email & SMS capture, comes with templates that are simple to edit and publish.
Very easy to set up Klaviyo with other 3rd party apps like Yotpo Reviews and Loyalty, giving you easy access to send emails based on loyalty points or asking for a review.
Automated campaigns are a breeze! They come with preset templates to get started quick. Including a Welcome Series, Cart Abandonment Series, Lost Customer Series, and Browse Abandonment Series among others.
The platform is easy to navigate and use without having to spend time learning from videos or help files, we were able to just jump right in and use it.
Great features like targeting based on anything available in your data, including products purchased, loyalty standing, interactions, etc.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
That they had a text and voice analysis module Que tuvieran un modulo de analisis de texto y voz
Customized agent interface with company logos. Interfaz de agente personalizada con logos de la empresa
The softphone, when entering multiple interactions, causes the advisors to become confused when they have several. It should be less complex and more adaptable.
El softphone al momento de ingresar varias interacciones, los asesores se pierden cuando tienen varios. que sea menos complejo y mas adaptable
At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
Can be pricey depending on company and email list.
Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
Es una plataforma confiable, en la que ya tengo bastante tiempo utilizando y conociendola. Entonces me siento confiada en volver a utilizarla dentro de la empresa e igual que al ofrecer a mis clientes internos y externos, además con el roadmap que nos brindan estoy segura que seguirá innovando cada vez
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
Email design: So easy to use, and more friendly than some other visual builders that we've used.
Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
It's pretty simple for agents to pick up quickly, it takes a bit longer for supervisors to get familiar with. QA tools are pretty barebones but functional enough. It can be as simple or complex as you need it to be, if you spend some time configuring the settings or working with Bright Pattern's support team to build out what you need.
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
It is always on. The only outage to date that I have experienced was with an upstream telco provider a few years ago. The inbound leg telco was hit by a DDOS attack which led to delays in routing calls to the platform. This was not the fault of the Bright Pattern platform but the telco provider. We have had a few minor carrier issues with call quality, or a handful of brief drops, but Bright Pattern is quick to identify these and change carriers when it starts to happen.
All pages load when expected, and reports render either in the web browser or as a download. I never really have issues with accessing the admin or agent desktop sites. It just works.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Although we have only had 1 very short outage in our 4 years of service. Bright Pattern support was easy to contact and solved our sisue very quickly as well as provided more than adequate information on an RCA (Root Cause Analysis) for our clients
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
In-person and virtual training was great, but Bright Pattern could use some online training videos similar to other platforms. I would welcome online training videos to keep the steady flow of new agents up to date. Admin training is one of the largest areas that need video. The static documentation is great. It is pretty easy to follow and configure your contact center as you progress through each step. The documentation is available online on an easy to use knowledgebase or wiki style site. You do not need a user account to access the help docs, meaning that users at any level can freely access the materials to learn about the platform.
It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
Online training is documentation based only. It is thorough and step by step, but no videos. It would also be helpful to have more information within the help docs on custom reporting. I find that many of the Bright Pattern specific configurations for the Jasper Reporting Server have to be "stumbled" across through existing report templates and they are not clearly listed out somewhere. In person training will not generally go into great depth on report customizations.
As an implementor, I have found the Bright Pattern Contact Center very easy to work with. The platform operates in the manner which I think. Therefore, everything I do seems logical and works exactly as expected. Many solutions are much more difficult to work with and make implementations difficult
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.
As a contact centre technology vendor we have experience of many different contact centre platforms. We chose Bright Pattern Contact Center because its the best omni-channel contact centre we've ever seen, it's incredibly reliable, its hosted in-country, it has the Microsoft integrations many of our customers want, we can integrate with virtually any CRM or ITSM system and the platform offers a vast feature set.
Klaviyo is leaps and bounds above Mailchimp. We just switched from MailChimp because we outgrew it. That is actually my recommended path to take while starting out. MailChimp had a free plan up to 5000 emails. Once we hit that, we switched and got an email marketing team and grew from there.
Very flexible and will scale without any intervention from my team. Scaling at the carrier/telco layer is handled by Bright Pattern, if you use their offered telecom
We saved customers between 30% - 40% of the cost of their current omnichannel contact center solutions when we implemented Bright Pattern Contact Center
Very quick to implement so we are able to service more customers with same number of staff
