Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Quadient Inspire
Score 9.3 out of 10
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Quadient Inspire offers a customer experience management portfolio that provides human-centric communication solutions that span the entire customer lifecycle, to help organizations to create meaningful connections with their customers, wherever, whenever they prefer.
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Pricing
Braze
Quadient Inspire
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Braze
Quadient Inspire
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
Optional
Optional
Additional Details
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The solution is highly modular. Pricing may differ a lot depending on usage and configuration.
Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.
Scenarios where Quadient Inspire is well suited - When we want to create some content which can be reused, as we create blocks in Quadient which has some data in it, and these blocks can be reused. When we want to create consistent content and want to deliver it through omni-channel medium in large volume, as Quadient Inspire makes delivery of large volume communications possible, and it does so in mere seconds. Scenarios where Quadient Inspire is less appropriate - sometimes it feels like editing in a Word document is easier than Quadient Inspire, e.g., when we need to add bullet points in the content.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
Clear and powerful workflow design that makes support easy to understand as teams evolve
Great internal debugging tool that simplifies and accelerates the development cycle
Powerful scripting structure available at nearly every aspect of data management, composition, and finishing allowing for specialized requirements not available in the standard toolset to be met
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
We are using Quadient Inspire products since last 5 years. And we are able to achieve everything with respect to the customer's needs and desired output. Quadient is adding new very important features every day that make document structure very easy for developers and end users. We would like to stick with Quadient for a long time.
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
There are parts of the product that are extremely easy to use, but it can be hard to build it up to get to that point. I'm a power user and I know I've only barely scratched the surface, but the transactional users barely have to lift a finger to get their letters out. There's a lot more that can be done if I had the time and resources to devote to improving our letters more and there are times when the interface is in my way as to meeting those goals, but by and large, it's a swift and easy to use program.
I am giving this rating because Quadient products are highly available. Most of the time all Quadient products are available. In some cases Quadient always follows the planned schedule and maintenance. They always inform all the partners and clients a day or two in advance so that the clients can work accordingly.
I want you to rate the performance of the Quadient Inspire 9 out of 10. Because every time we work with Quadient products I never feel any sluggishness and any performance issue. Along with this, one thing that we all should understand is that the performance of any application also depends on the computer hardware. So along with the software application, your hardware should also meet the minimum requirements.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Overall Quadient team is very responsive and willing to come to the table and provide valuable information and resolution for problems. What tier of support you have would defiantly impact the experience you have. Had some challenges with a few members of the support team , but when brought up with the vendor it was quickly resolved
I had a couple of weeks of training back in 2005 on the Quadient premises in Hradec Kralowe. The instructor was just great! Besides showing as normal functionalities, he went so far to solve our concrete challenges. He actually encouraged me to become a "real" programmer. I have written my first lines of code in Inspire (GMC PrintNetT) and never looked back.
Quadient offers online training for all of its products (paid service). You can choose your pace and go through the material and then solve real challenges. At the end, you can choose to take a final assignment and get certification which is a really good thing to do. If you get stuck, the training team will answer any of your questions and give you guidance.
As you consider your digital transformation, think of the people who may object. They have valid criticisms, valuable insights and information critical to your success. Quadient’s advice is to build a strong internal team and confront these questions early. When everyone understands the project from their perspective, the project has a better chance of success.
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.
The above drop down would not allow me to pick the similar products that I have used previously. Planet Pres : Good in its time. Now very slow compared with Quadient. Compart: As quick... If not slightly quicker than Quadient. This does not counteract how difficult this software is to use. It has no GUI interface and even advanced programmers struggle to use it. Both of these products are inferior to Quadient when it comes to implementing within a normal organisation.
Not really. It's not cheap, but it's a great value for what you get. This is enterprise-level software and the cost reflects that. The pay-per-page aspect makes sense too. We get a lot of sheets included in our contract and we use them all. It's a good contract with pricing that makes sense.
I am giving this rating because Quadient products are very reliable. Quadient products can be deployed across multiple departments and sites as needed. We can integrate Quadient products with other applications and tools in a very effective, efficient and flexible way. We can deploy Quadient products in Cloud as well.
The PSO team is very involved and knowledgeable. Some times there are availability issues due to the number of companies they are supporting but they do their best to deliver on time. PSO cost aren't cheap, but they deliver a big bang for the buck especially on critical projects or involving them in strategic approaches/decisions.
Since purchasing Inspire we have won many business opportunities as it enables us to create documents we couldn't do before, for example: Council Tax Bills.
It is a lot faster at processing than our previous software. We had one job we had to extract addresses from, it was 56,000 records from a 5.5million line text file. Our previous software took 26 hours to pull out the addresses, Quadient Inspire took 43 seconds!
We are able to automate processes through Inspire via CLI batch files, where a job would normally take 30 minutes to set up and process, a bit of time spent on the workflow and automation script means we can just double click a batch file for repeat jobs and the print file is created in seconds.
