What users are saying about
123 Ratings
123 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100
141 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Likelihood to Recommend

BrightEdge

I was new to BrightEdge when I joined my company last year. My BrightEdge team took the time and were dedicated to helping me understand the platform and went over and beyond to make sure I was comfortable using the platform. The onboarding and training was excellent. The platform is very user friendly once you understand the functions and learn to navigate the platform. BrightEdge is great for any company trying to understand and implement SEO strategies.
Christina Lepore | TrustRadius Reviewer

Google Search Console

Search console must be integrated with every website as it is crucial to get a thorough keyword analysis of webpages. It helps in improving your click-through rate and fasten the process of your post getting crawled. Its Robots.txt settings is a bit complicated, hence avoid it if you are not a technical person
Ruby Goyal | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightEdge
8.4
Google Search Console
7.4
Keyword analysis
BrightEdge
8.8
Google Search Console
7.2
Backlink management
BrightEdge
8.1
Google Search Console
6.9
SERP ranking tracking
BrightEdge
9.4
Google Search Console
8.0
Page grader
BrightEdge
8.2
Google Search Console
7.9
Competitive analysis
BrightEdge
9.0
Google Search Console
5.9
Site audit / diagnostics
BrightEdge
6.8
Google Search Console
8.8
Site recommendations
BrightEdge
8.1
Google Search Console
7.3
Task management
BrightEdge
9.0
Google Search Console
7.1

SEO Channels

BrightEdge
8.7
Google Search Console
8.1
Local SEO
BrightEdge
8.3
Google Search Console
7.9
Social SEO
BrightEdge
8.6
Google Search Console
7.1
Mobile SEO
BrightEdge
8.7
Google Search Console
8.2
Global SEO
BrightEdge
9.1
Google Search Console
9.0

SEO Platform & Account Management

BrightEdge
9.2
Google Search Console
8.9
Multi-domain support
BrightEdge
9.3
Google Search Console
8.7
Integration with web analytics tools
BrightEdge
9.1
Google Search Console
9.0

Pros

BrightEdge

  • Datacube is super easy to use compared to other Enterprise SEO tools
  • Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
  • Easy to create the customized dashboards and reports
  • Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
  • In addition to the tool itself, the BE teams and customer service are second to none!
Anonymous | TrustRadius Reviewer

Google Search Console

  • Provides details on what other sites contain backlinks to your site, along with the page they direct to within your site
  • Displays impressions and click throughs for Google search queries
  • Individual page performance by location and device category as it pertains to generating clicks leading to your site
  • Basic indexing and readability issues within your site
  • The new interface that just rolled out is much easier on the eyes
Anonymous | TrustRadius Reviewer

Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

Google Search Console

  • It can be a little difficult to navigate
  • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
  • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
Adam Lumley | TrustRadius Reviewer

Likelihood to Renew

BrightEdge

BrightEdge 9.6
Based on 34 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Google Search Console

No score
No answers yet
No answers on this topic

Usability

BrightEdge

BrightEdge 9.9
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

Google Search Console

Google Search Console 10.0
Based on 1 answer
Google Search Console is a simple program that allows organizations to get a solid understanding of the way their site functions and how users land on it. It can be used for making critical business decisions regarding marketing budgets and that within itself is why it deserves a 10.
Stefanie Cash | TrustRadius Reviewer

Support Rating

BrightEdge

BrightEdge 9.3
Based on 13 answers
I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.
Shane Adair | TrustRadius Reviewer

Google Search Console

Google Search Console 6.2
Based on 13 answers
As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.
Anonymous | TrustRadius Reviewer

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Google Search Console

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightEdge

We initially selected BrightEdge, as we thought that it would be a simple way to optimize our web pages for search. A few months into it, we felt otherwise and within the first year, we decided to not renew our contract when it came up for renewal. Basically, the majority of the information from BrightEdge can be obtained by using Google Analytics and Search Console, which are much easier to use than BrightEdge and don't come with a hefty price tag.
Anonymous | TrustRadius Reviewer

Google Search Console

We use Google Search Console in tandem with other products like Google Analytics - not in place of it. Search Console definitely provides information about organic search keywords that Google Analytics does not provide, so that's been a very helpful addition. We also use Yoast to help with optimization of pages that might be identified by Search Console. In the past, I've used tools like Moz and Screaming Frog do some similar search/ranking analysis; those do have some more unique features that help to guide next steps, but I don't think they're replacements for what Search Console provides, especially given the crawl/sitemap features.
Ben Rubenstein | TrustRadius Reviewer

Return on Investment

BrightEdge

  • It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
  • BrightEdge has helped us find and create new content to also get some more new traffic to our site
  • Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined
Anonymous | TrustRadius Reviewer

Google Search Console

  • I'd say there is no business in the world that had negative ROI from GSC, since it's completely free, super easy to implement and has a great value for people with a brain. All of the companies I worked for in the last 10 years were using it and all of these companies had positive ROI.
Anonymous | TrustRadius Reviewer

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Search Console

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

BrightEdge
9.2
Google Search Console
9.2

Likelihood to Renew

BrightEdge
9.6
Google Search Console

Usability

BrightEdge
9.9
Google Search Console
10.0

Support Rating

BrightEdge
9.3
Google Search Console
6.2

Implementation Rating

BrightEdge
8.3
Google Search Console

Add comparison