BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
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Google Search Console
Score9 out of 10
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Google Search Console is a search engine optimization software solution offered by Google.
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Pricing
BrightEdge
Google Search Console
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Pricing Offerings
BrightEdge
Google Search Console
Free Trial
No
No
Free/Freemium Version
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Premium Consulting/Integration Services
No
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Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
BrightEdge
Google Search Console
Considered Both Products
BrightEdge
Verified User
Chose BrightEdge
BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEO Analyst in Marketing at Invesco (Financial Services, 5001-10,000 employees)
Chose BrightEdge
I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Search Marketing Manager - SEO in Marketing at Kohl's (Retail, 10,001+ employees)
Chose BrightEdge
seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
VP, Director SEO at Tombras (Online Media, 201-500 employees)
Chose BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose BrightEdge
I haven't used any other products like BrightEdge, although my colleague has and he seems to think BrightEdge is the number 1 product for all things 'SEO'.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose BrightEdge
We initially selected BrightEdge, as we thought that it would be a simple way to optimize our web pages for search. A few months into it, we felt otherwise and within the first year, we decided to not renew our contract when it came up for renewal. Basically, the majority of …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose BrightEdge
BrightEdge is able to do more in many ways - it's a more comprehensive tool for SEO keyword research (at least based on my personal experience) and also is able to present dashboards online, which was a major hurdle for us using the locally-installed version of AWR which could …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Strategist / Sr. Interactive Producer in Marketing at Miles (Marketing and Advertising, 51-200 employees)
Chose BrightEdge
Both are good tools. The biggest difference comes in your needs. Like I said earlier, BrightEdge is an enterprise tools and has the features set to support that. Moz is a consumer product and it a great place to start, but the analytics integration, tracking, reporting …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google
Verified User
Chose Google Search Console
GSC does not give you as much information as a paid tool, but it does give you direct clicks to keywords which these other tools have no way of knowing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Google Search Console
To be honest, I have not spent much time in Bing Webmaster Tools as Bing is a much less significant search engine compared to Google. It's something we only really use for major changes to a website, and it is fine for those types of task. Google Search Console is my 'go-to' …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's suited for all use cases, but for big companies, the data might be crippling, so an add-on tool to analyse the data would be a good companion for GSC to solve this issue. Therefore, I think it's suited for any use case with some add-ons and companions needed for analysis.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Instant - Keyword research tool is by far our team's favorite item on the platform
DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
Professional services have been attentive when asking for changes
Google Search Console insights is a great feature which provides an overview of my top content, how my new content is performing, etc.
It gives detailed information around backlinks - who is linking to us, how many backlinks do we have, how is the internal linking within the website, etc.
I like the graph feature that shows how the website is performing overall in one month, three months etc. Seeing the graph can help us understand whether it is trending upward or downward and we can shift strategies accordingly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
As it is a free tool, you mainly have to rely on their knowledge base and forums. Google has provided in-depth guides and KB for every function of the search console. So, you can refer to it in case of any problem. You can also ask questions on their forums but direct support is not available.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
