BrightEdge vs Google Search Console

• Datacube is super easy to use compared to other Enterprise SEO tools
• Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
• Easy to create the customized dashboards and reports
• Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
• In addition to the tool itself, the BE teams and customer service are second to none!

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• Provides details on what other sites contain backlinks to your site, along with the page they direct to within your site
• Displays impressions and click throughs for Google search queries
• Individual page performance by location and device category as it pertains to generating clicks leading to your site
• Basic indexing and readability issues within your site
• The new interface that just rolled out is much easier on the eyes

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• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

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• It can be a little difficult to navigate
• More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
• An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).

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• It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
• BrightEdge has helped us find and create new content to also get some more new traffic to our site
• Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined

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• I'd say there is no business in the world that had negative ROI from GSC, since it's completely free, super easy to implement and has a great value for people with a brain. All of the companies I worked for in the last 10 years were using it and all of these companies had positive ROI.

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