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Bronto Marketing Platform (discontinued) vs. OneSignal vs. SendPulse

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bronto Marketing Platform (discontinued)

    Score7.9 out of 10
    N/AThe Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.N/A

    OneSignal

    Score8 out of 10
    N/AOneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

    $19

    per month

    SendPulse

    Score3.5 out of 10
    N/ASendPulse is an integrated messaging platform providing user communication that includes emails, SMS, web push, SMTP, and user management.. This solution includes 15,000 free emails with up to 2,500 subscribers per month.N/A
    Pricing
    Bronto Marketing Platform (discontinued)OneSignalSendPulse
    Editions & Modules
    No answers on this topic
    Growth
    19+
    per month
    Professional
    999+
    per month
    Free
    Free
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    Bronto Marketing Platform (discontinued)OneSignalSendPulse
    Free Trial
    NoNoYes
    Free/Freemium Version
    NoYesYes
    Premium Consulting/Integration Services
    YesNoNo
    Entry-level Setup FeeNo setup feeOptionalNo setup fee
    Additional DetailsRequest pricing at info@bronto.com.—Pricing starts from $9 a month and depends on the number of messages sent.
    More Pricing Information
    Community Pulse
    Bronto Marketing Platform (discontinued)OneSignalSendPulse
    Considered Multiple Products
    The Bronto Marketing Platform
    No answer on this topic
    OneSignal
    Chose OneSignal
    OneSignal is the one that has more integrations with plugins, external API and that is completely free and easy to install. They have a very good UI with many options and they will never ask for money to use this service. You can have unlimited subscribers and you can send …
    Incentivized
    SendPulse
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    7 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    Bronto Marketing Platform (discontinued)OneSignalSendPulse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bronto Marketing Platform (discontinued) and OneSignal and SendPulse
    Feature
    Bronto Marketing Platform (discontinued)
    7.4
    58 Ratings
    8% below category average
    OneSignal
    -
    Ratings
    SendPulse
    4.0
    12 Ratings
    67% below category average
    WYSIWYG email editor7.050 Ratings00 Ratings2.012 Ratings
    Dynamic content6.450 Ratings00 Ratings1.012 Ratings
    Ability to test dynamic content6.449 Ratings00 Ratings4.010 Ratings
    Landing pages4.525 Ratings00 Ratings00 Ratings
    A/B testing9.055 Ratings00 Ratings3.09 Ratings
    Mobile optimization7.850 Ratings00 Ratings2.012 Ratings
    Email deliverability reporting9.458 Ratings00 Ratings7.012 Ratings
    List management7.456 Ratings00 Ratings6.012 Ratings
    Triggered drip sequences8.448 Ratings00 Ratings7.010 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bronto Marketing Platform (discontinued) and OneSignal and SendPulse
    Feature
    Bronto Marketing Platform (discontinued)
    7.6
    57 Ratings
    0% below category average
    OneSignal
    -
    Ratings
    SendPulse
    4.7
    12 Ratings
    47% below category average
    Dashboards7.857 Ratings00 Ratings5.011 Ratings
    Standard reports7.856 Ratings00 Ratings7.012 Ratings
    Custom reports7.143 Ratings00 Ratings2.09 Ratings
    Best Alternatives
    Bronto Marketing Platform (discontinued)OneSignalSendPulse
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Bronto Marketing Platform (discontinued)OneSignalSendPulse
    Likelihood to Recommend
    8.1
    (60 ratings)
    10.0
    (9 ratings)
    1.0
    (12 ratings)
    Likelihood to Renew
    8.0
    (5 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    3.0
    (2 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    2.0
    (2 ratings)
    7.1
    (2 ratings)
    9.1
    (1 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    8.2
    (1 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    Bronto Marketing Platform (discontinued)OneSignalSendPulse
    Likelihood to Recommend
    The Bronto Marketing Platform
    If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
    Incentivized
    Read full review
    OneSignal
    I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
    Incentivized
    Read full review
    SendPulse
    SendPulse is great if you want to connect with your list on a more personal basis, and making sure that your email reaches your subscriber when it is best for him/her. You can also use the SMS function (though I haven't used it yet). Let's say you have clients and want to send a message to them automatically on their birthday, SendPulse allows you to do that. It allows you to add in specific fields that are relevant to you, in order to customise your messaging as much as you want and need.
    Read full review
    Pros
    The Bronto Marketing Platform
    • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
    • It's logically organized, which can't be said of all ESP's.
    • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
    Incentivized
    Read full review
    OneSignal
    • Send instant notifications without any delay.
    • Provide all the necessary features for testing.
    • Highly cost effective.
    • Great system to handle huge volume.
    • Great customer support.
    Incentivized
    Read full review
    SendPulse
    • One of the best features of this software is its user interface. I found it very intuitive.
    • It has sms feature also which is a great add-on to this software.
    • It has live chat support feature. And I find it very helpful when i find any technical problem.
    Incentivized
    Read full review
    Cons
    The Bronto Marketing Platform
    • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
    • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
    • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
    Incentivized
    Read full review
    OneSignal
    • Is still in development: we know OneSignal is still in development and sometimes it takes longer to create or fulfill certain features.
    • Payment: payment menu is not at the glance, [and] is just difficult sometimes to find -it is a minor issue.
    • Send to certain custom segments through specific OneSignal IDs; you can do it though API doing a GET call with tools like Postman. If this can be done from OneSignal it would be great.
    Incentivized
    Read full review
    SendPulse
    • I like its Drag and Drop function to design e-mailers but it lacks in some functionalities. Foe example when I write two different contents in a same box I need a line to show separation between my contents in the same box but this feature is unavailable in SendPulse.
    • They should include more fonts. Every product or service needs different kind of fonts to make a right impact on customers. With limited option of fonts it restricts user's creativity.
    • It is good to have templates to give users some idea for designing campaigns but here SendPluse has nothing much to offer. They have very limited number of templates.
    Incentivized
    Read full review
    Likelihood to Renew
    The Bronto Marketing Platform
    Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
    Incentivized
    Read full review
    OneSignal
    No answers on this topic
    SendPulse
    Because I love how easy and intuitive SendPulse is.
    Read full review
    Usability
    The Bronto Marketing Platform
    Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
    Read full review
    OneSignal
    I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
    Incentivized
    Read full review
    SendPulse
    I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
    Read full review
    Reliability and Availability
    The Bronto Marketing Platform
    I never experienced any downtime.
    Read full review
    OneSignal
    No answers on this topic
    SendPulse
    No answers on this topic
    Performance
    The Bronto Marketing Platform
    No issues.
    Read full review
    OneSignal
    No answers on this topic
    SendPulse
    No answers on this topic
    Support Rating
    The Bronto Marketing Platform
    They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
    Incentivized
    Read full review
    OneSignal
    Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
    Incentivized
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    SendPulse
    Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
    Read full review
    Online Training
    The Bronto Marketing Platform
    They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
    Read full review
    OneSignal
    No answers on this topic
    SendPulse
    No answers on this topic
    Implementation Rating
    The Bronto Marketing Platform
    Easy to set up.
    Read full review
    OneSignal
    No answers on this topic
    SendPulse
    When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
    Read full review
    Alternatives Considered
    The Bronto Marketing Platform
    Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
    Incentivized
    Read full review
    OneSignal
    In my opinion, OneSignal documentation / API is more friendly [than] Firebase. Maybe because Firebase is already "too big," but OneSignal is focused on one solution that giving our notification through to our customer. In that case, OneSignal is chosen by our company. Several years after that, Firebase announced it supported [the] iOs platform too but our company already using OneSignal to our notification provider.
    Incentivized
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    SendPulse
    For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
    Incentivized
    Read full review
    Return on Investment
    The Bronto Marketing Platform
    • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
    • A/B split testing lets us try different things. Try this and that.
    • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
    Incentivized
    Read full review
    OneSignal
    • OneSignal has allowed us to grow number of subscribers in a short time.
    • We are able to send our news and offers easily and instantly.
    • We have become able to drive more website traffic and increase in sales.
    Incentivized
    Read full review
    SendPulse
    • Tapping NRI clients with this software helps me in generating good revenue in last financial year.
    • I grow my NRI database by 60 in last year. And this software played a major role in doing so.
    • It made brand building very easy among my clients.
    Incentivized
    Read full review
    ScreenShots

    SendPulse Screenshots

    Screenshot of Desktop versionScreenshot of Mobile application for iPadScreenshot of Mobile application for Android