What users are saying about
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Top Rated
198 Ratings
Top Rated
282 Ratings

Buffer

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Top Rated
198 Ratings
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Score 8.3 out of 101
Top Rated
282 Ratings
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Score 8 out of 101

Likelihood to Recommend

Buffer

Buffer is NOT trying to be all things to all men in the way that many tools are. I think the approach of 'keeping it simple' means that it is attractive to many as a starting point. I recommend it to businesses just starting out with social schedule especially those with 10 or fewer employees or with only a handful of profiles to manage. Once you start to want more functionality or have a greater number of profiles to manage I would recommend upgrading to something more powerful.
Adeline Garman BA (Hons) DipM MCIM profile photo

Sprout Social

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.
Jimmy Mack profile photo

Feature Rating Comparison

Publishing

Buffer
8.4
Sprout Social
8.1
Content planning and scheduling
Buffer
9.4
Sprout Social
8.2
Content optimization
Buffer
7.7
Sprout Social
7.8
Workflow management
Buffer
8.1
Sprout Social
8.4
Audience targeting
Buffer
Sprout Social
8.1

Reporting/analytics

Buffer
8.0
Sprout Social
8.3
Campaign success analytics
Buffer
8.0
Sprout Social
8.2
Real-time tracking
Buffer
Sprout Social
8.9
Competitor analysis
Buffer
Sprout Social
7.7

Account management

Buffer
8.4
Sprout Social
8.0
Role-based user permissions & privileges
Buffer
7.9
Sprout Social
9.0
Mobile access
Buffer
8.8
Sprout Social
6.9

Listening/monitoring

Buffer
Sprout Social
6.8
Boolean keyword searches
Buffer
Sprout Social
7.7
Filtering out noise/spam
Buffer
Sprout Social
7.3
Sentiment analysis
Buffer
Sprout Social
5.5
Broad channel coverage
Buffer
Sprout Social
6.9

Engagement

Buffer
Sprout Social
7.4
Automated routing and prioritization
Buffer
Sprout Social
6.3
Customer interaction histories
Buffer
Sprout Social
8.5
Bulk actions
Buffer
Sprout Social
7.3

Marketing

Buffer
Sprout Social
7.0
Lead generation
Buffer
Sprout Social
6.5
Content marketing
Buffer
Sprout Social
8.2
Paid media management
Buffer
Sprout Social
6.2
Campaigns and promotions
Buffer
Sprout Social
7.2

Channel coverage/integration

Buffer
Sprout Social
7.9
Twitter
Buffer
Sprout Social
9.1
Facebook
Buffer
Sprout Social
8.3
LinkedIn
Buffer
Sprout Social
7.5
Google+
Buffer
Sprout Social
6.8
Instagram
Buffer
Sprout Social
7.8
Pinterest
Buffer
Sprout Social
8.0
YouTube
Buffer
Sprout Social
8.0

Pros

Buffer

  • Scheduling: In social media it is critical to post regular updates but not become that annoying person or business that posts the days or even weeks updates back to back and appears spammy. Buffer allows users to pre-set times and dates in advance or on the spot for posts that are being placed in the feeder. For example: I have a new company blog I want to share. I open buffer queue and enter my status update. Then I can chose where I want to post it (FB, Twitter, G+ page, LI) and next I can pick a time and date. I can also change it up and schedule the Twitter update for noon today, the FB update for 4pm tomorrow and the LI update for Monday at 9am based on my audience behavior. In the remaining time I can schedule generic posts to appear engaged.
  • Reporting: The weekly and monthly report is awesome. It is very detailed, easy to understand. The free version has a report as well but it is not as detailed as obviously the paid version.
  • Price: You cannot beat the price from a company or honestly even a personal standpoint. It is extremely affordable for the service you receive in addition to their amazing customer service.
  • Customer Service: They are by far some of the best in the world when it comes to customer service and appreciation. Even if you use their free app they still answer your questions or concerns with lightning speed and such a friendliness that you can't possibly leave upset. Their mission is to provide the best and more and they achieved it.
Deanna Ayres profile photo

Sprout Social

  • Creating and scheduling posts across a multitude of platforms.
  • Discovering content through RSS feeds and account feeds
  • Discovering potential profiles to follow and manage your following/followers.
Stephanie MacMillan profile photo

Cons

Buffer

  • User-experience could be sleeker/more stylish.
  • Weak social media from Buffer to offer extra advice and tips in the market.
  • Reporting is limited for Instagram (however this is the case for all social media schedulers).
No photo available

Sprout Social

  • You shouldn't have to pay $20 more a month just to get Google Analytics integration when you can get Google Analytics for free.
  • Metrics can be skewed if your organization is required to be 8-5, Monday-Friday – especially in the response time. Should be a way to adjust for operational hours.
  • LinkedIn only grabs my personal account and not our City page, so while it works with LinkedIn, it isn't very helpful for the organization.
  • Would like to see more for Google+ data.
Shonda Ranson profile photo

Likelihood to Renew

Buffer

Buffer 9.1
Based on 11 answers
They continue to update and improve the tool - always something new. Plus, they have amazing support, a great blog and really understand social media and active social media users.
No photo available

Sprout Social

Sprout Social 6.2
Based on 61 answers
The reporting and scheduling is good enough for what we are doing currently. The interface is nicer on the eyes. I used Hootsuite before and that has a lot of the same mechanics but a not as visual interface as Sprout Social (one plus about Hootsuite is being able to set multiple monitoring tabs on one screen, something that is a couple more clicks away on Sprout Social). To me Sprout Social is great if you are trying to cover the basics of social media, but if your company wants to take it even higher, there are other tools out there (that are more costly of course).
Wayne Pua profile photo

Usability

Buffer

Buffer 10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Sprout Social

Sprout Social 8.0
Based on 16 answers
Its the best social media program I have used in the past 4 years. Easy to learn and easy to use. Great customer support
Megan Gallagher profile photo

Reliability and Availability

Buffer

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Buffer

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Buffer

Buffer 10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

Sprout Social

Sprout Social 9.2
Based on 12 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre profile photo

Online Training

Buffer

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Buffer

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.9
Based on 10 answers
Smooth sailing.
Lisa Kribs-LaPierre profile photo

Alternatives Considered

Buffer

Nichole Smith profile photo

Sprout Social

  • The overall package
  • Price point
  • and great design and UI
Lisa Kribs-LaPierre profile photo

Return on Investment

Buffer

  • Improved efficiency, especially when working with a third-party.
Nichole Smith profile photo

Sprout Social

  • Improved customer service for sure. It's definitely a good homebase for all channels, and keeps everything much more organized which means more efficiency.
  • A couple of my clients noticed immediate uptick in ROI, I credit this to our kickoff of their social media programs, of which Sprout is a huge tool to make it happen with. So yes, it has definitely reached many business objectives
Lisa Kribs-LaPierre profile photo

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison