What users are saying about
Top Rated
193 Ratings
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Top Rated
279 Ratings
Top Rated
193 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Sprout Social

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Top Rated
279 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

Buffer

It's well-suited if you are taking the help, not sell approach to your marketing. It's a great way to always keep your social accounts active with interesting content
Travis Balinas profile photo

Sprout Social

This is a very well suited solution for teams that are scattered around cities or even countries. Each member of the team is able to see what the colleagues did before him, see assigned tasks and perform accordingly.The new unified inbox feature allows users to focus on one column where all the messages are being displayed, rather than running across different columns and content filter lists, as other solutions do.
Valentin Vesa profile photo

Feature Rating Comparison

Publishing

Buffer
8.3
Sprout Social
8.1
Content planning and scheduling
Buffer
9.3
Sprout Social
8.2
Content optimization
Buffer
7.5
Sprout Social
7.8
Workflow management
Buffer
8.2
Sprout Social
8.4
Audience targeting
Buffer
Sprout Social
8.1

Reporting/analytics

Buffer
8.0
Sprout Social
8.3
Campaign success analytics
Buffer
8.0
Sprout Social
8.2
Real-time tracking
Buffer
Sprout Social
8.9
Competitor analysis
Buffer
Sprout Social
7.8

Account management

Buffer
8.1
Sprout Social
8.0
Role-based user permissions & privileges
Buffer
7.7
Sprout Social
9.0
Mobile access
Buffer
8.6
Sprout Social
6.9

Listening/monitoring

Buffer
Sprout Social
6.8
Boolean keyword searches
Buffer
Sprout Social
7.7
Filtering out noise/spam
Buffer
Sprout Social
7.3
Sentiment analysis
Buffer
Sprout Social
5.5
Broad channel coverage
Buffer
Sprout Social
6.9

Engagement

Buffer
Sprout Social
7.4
Automated routing and prioritization
Buffer
Sprout Social
6.3
Customer interaction histories
Buffer
Sprout Social
8.5
Bulk actions
Buffer
Sprout Social
7.3

Marketing

Buffer
Sprout Social
7.0
Lead generation
Buffer
Sprout Social
6.5
Content marketing
Buffer
Sprout Social
8.1
Paid media management
Buffer
Sprout Social
6.2
Campaigns and promotions
Buffer
Sprout Social
7.2

Channel coverage/integration

Buffer
Sprout Social
7.9
Twitter
Buffer
Sprout Social
9.1
Facebook
Buffer
Sprout Social
8.3
LinkedIn
Buffer
Sprout Social
7.5
Google+
Buffer
Sprout Social
6.9
Instagram
Buffer
Sprout Social
7.7
Pinterest
Buffer
Sprout Social
8.0
YouTube
Buffer
Sprout Social
8.0

Pros

Buffer

  • Navigation
  • Ability to schedule
  • Analytics
Stefanie Cash profile photo

Sprout Social

  • Sprout Social provides almost real time access to our customer comments and posts across Twitter, Facebook, blogs and other online searches.
  • Our entire Social Care team is able to use Sprout globally to respond to customers and assign tasks to other users. We are also able to segment our fans into lists, identify customers and more.
  • The Analytics section in Sprout does an amazing job of providing the proper KPI's for our company. Whether you need to know the efficiency of our Engagement, speed to response, popular posts or channel growth the reports are all there.
  • We have had a very good relationship with our account manager. They are sensitive to our unique use cases and work with us to find solutions. We are also very excited for the Enterprise version of Sprout to be released.
  • Sprout's easy to use Inbox makes it easy for us to respond to comments, archive them and categorize responses.
Jencey Keeton profile photo

Cons

Buffer

  • Don't have any recommendations for improvement.
Nichole Smith profile photo

Sprout Social

  • We would really like Sprout to add Sentiment to the listening portion.
  • It would also be nice if Sprout had labels so we could further categorize the social comments and posts.
  • Due to the Facebook API we don't believe that the Engagement score shown by our Care Team is always accurate.
Jencey Keeton profile photo

Likelihood to Renew

Buffer

Buffer 9.1
Based on 11 answers
They continue to update and improve the tool - always something new. Plus, they have amazing support, a great blog and really understand social media and active social media users.
No photo available

Sprout Social

Sprout Social 6.2
Based on 61 answers
We are happy with Sprout and have no desire to change products. We do hope that Sprout is able to provide some of the more advanced features like labeling and sentiment. There are some solutions that are specifically geared for Social Care and are tied into the CRM system.
Jencey Keeton profile photo

Usability

Buffer

Buffer 10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Sprout Social

Sprout Social 8.0
Based on 16 answers
The design and interface is simple and clean. Everything is labeled clearly and just makes sense.
Michelle Hebert profile photo

Reliability and Availability

Buffer

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Buffer

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Buffer

Buffer 10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

Sprout Social

Sprout Social 9.2
Based on 12 answers
I've only had one issue and the support team was quick to get back to me with a solution.
Michelle Hebert profile photo

Online Training

Buffer

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Buffer

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.9
Based on 10 answers
Smooth sailing.
Lisa Kribs-LaPierre profile photo

Alternatives Considered

Buffer

Buffer is more streamlined and easier to use than the other platforms I have used
Manny Torres profile photo

Sprout Social

  • The overall package
  • Price point
  • and great design and UI
Lisa Kribs-LaPierre profile photo

Return on Investment

Buffer

  • It saves us a lot of time.
  • Buffer made our social media more organized.
  • It helps us analyze the results of our social media activities.
Tigran Hakobyan profile photo

Sprout Social

  • Increased employee efficiency, with creating content and scheduling content.
  • Customer Service: It makes keeping track of a follower/customers history very easy to keep track of.
  • The reporting has helped us internally figure out the ROI
Haley Holt profile photo

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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