Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BuzzStream
Score 7.0 out of 10
N/A
Buzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.N/A
BuzzSumo
Score 9.7 out of 10
N/A
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
$159
per month
Podium
Score 7.1 out of 10
N/A
Podium, formerly Repdrive, is a ratings and review management platform from the company of the same name in Provo, Utah.
$249
per month
Pricing
BuzzStreamBuzzSumoPodium
Editions & Modules
No answers on this topic
Content Creation
$199
per month
PR & Comms
$299
per month
Suite
$499
per month
Enterprise
$999
per month
Podium Essentials
$249
per month 3 users
Podium Standard
$409
per month Unlimited users
Podium Professional
$599
per month Unlimited users
Offerings
Pricing Offerings
BuzzStreamBuzzSumoPodium
Free Trial
NoYesYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BuzzStreamBuzzSumoPodium
Considered Multiple Products
BuzzStream
Chose BuzzStream
BuzzStream is more of an in-depth system while Buzzsumo is great to use for finding topics and influencers in certain industries. BuzzStream keeps accurate records while Buzzsumo is merely a side tool to use when searching online does not suffice. Buzzsumo does help more than …
Chose BuzzStream
Buzzsumo is strictly a 'research & brand-watch' based tool whereas BuzzStream helps me to be actionable. Google Drive is used primarily for the organizational aspect, but BuzzStream is like 1000x better as we can see when things are done and not depend on people to fill it out …
Chose BuzzStream
BuzzStream is better for larger teams whereas Streak is great for smaller teams or those who are just getting started with personalized outreach/link building.
BuzzSumo
Chose BuzzSumo
I personally like Buzzsumo the most when it comes to content research and analysis because it's easy to use and it presents the necessary data in a clear manner. It's also good to see what's trending in the industry or pertaining to a certain keyword, and so we can develop more …
Podium

No answer on this topic

Features
BuzzStreamBuzzSumoPodium
SEO
Comparison of SEO features of Product A and Product B
BuzzStream
8.1
17 Ratings
6% above category average
BuzzSumo
-
Ratings
Podium
-
Ratings
Keyword analysis9.05 Ratings00 Ratings00 Ratings
Backlink management9.017 Ratings00 Ratings00 Ratings
SERP ranking tracking8.05 Ratings00 Ratings00 Ratings
Page grader9.08 Ratings00 Ratings00 Ratings
Competitive analysis7.05 Ratings00 Ratings00 Ratings
Site audit / diagnostics7.05 Ratings00 Ratings00 Ratings
Site recommendations8.05 Ratings00 Ratings00 Ratings
Task management8.014 Ratings00 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BuzzStream
8.5
6 Ratings
12% above category average
BuzzSumo
-
Ratings
Podium
-
Ratings
Local SEO7.05 Ratings00 Ratings00 Ratings
Social SEO9.05 Ratings00 Ratings00 Ratings
Mobile SEO9.04 Ratings00 Ratings00 Ratings
Global SEO9.05 Ratings00 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BuzzStream
8.0
11 Ratings
5% below category average
BuzzSumo
-
Ratings
Podium
-
Ratings
Multi-domain support8.010 Ratings00 Ratings00 Ratings
Integration with web analytics tools8.08 Ratings00 Ratings00 Ratings
Best Alternatives
BuzzStreamBuzzSumoPodium
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.0 out of 10
Yext
Yext
Score 8.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.0 out of 10
Yext
Yext
Score 8.9 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.0 out of 10
Yext
Yext
Score 8.9 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
BuzzStreamBuzzSumoPodium
Likelihood to Recommend
7.6
(18 ratings)
9.4
(34 ratings)
1.1
(42 ratings)
Likelihood to Renew
-
(0 ratings)
-
(0 ratings)
10.0
(3 ratings)
Usability
9.2
(2 ratings)
9.0
(6 ratings)
9.9
(4 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.1
(2 ratings)
8.4
(7 ratings)
1.4
(12 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
10.0
(2 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
BuzzStreamBuzzSumoPodium
Likelihood to Recommend
BuzzStream
BuzzStream works for anyone that is working in the SEO field! It has literally saved me hours of time and is my go-to tool for all link building needs. The speed that I'm able to research a site, save the key information and launch a pre-crafted email is head spinning (In a good way)! This is one of the SEO tools that I can't live without--it makes link building and link tracking a whole lot easier. BuzzStream likely wouldn't be a good fit for anyone that isn't particularly working in the SEO field. I can't imagine this would replace a dedicated email tracking system or be used to send email drips.
Read full review
Cision
Pros
  • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
  • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
Read full review
Podium
Podium is well suited for several types of businesses. If you are an entrepreneur or small business owner, Podium would be a great way for you to ask that customers leave you a review online sharing their awesome experience. For medium to large businesses, Podium review invites can be automated through the company's customer management system, allowing the use of Podium to be simple and not timely, even with a large customer base. It may not be appropriate for a large company to manually send out individual review invites
Read full review
Pros
BuzzStream
  • Communication Organization: It provides a simple communication format for even the most novice of users to understand. All messages are kept in nice order, even placed in folders if needed, to alleviate the pain of losing messages in normal email.
  • Locating Contact Information: I love that BuzzStream aids in finding additional contact information for people. From social accounts to other emails, we can make sure we reach out to people via the correct channels.
  • Building a Consistent Voice: BuzzStream allows you to save templates that have worked or failed when conducting outreach. These templates can have autofill parameters added to them and are accessible to all users.
Read full review
Cision
  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
Read full review
Podium
  • Maintains conversations indefinitely, so we are able to go back to confirm details from conversations.
  • Provides the ability for our company to have a 'team' messaging platform where we can communicate with one another via single person to a single person, groups where we can add/subtract members of the group... this is invaluable to our organization.
  • Until today(!), we could 'share' or forward a message to one another; oddly, that feature disappeared just today, so I'm hoping it's a glitch!
Read full review
Cons
BuzzStream
  • The search function needs to be more accurate in returning results when searching for existing prospects the platform only display exact match results - www.websitename.com vs websitename.com. In reality, the two websites are the same prospects.
  • Customer service assistance needs to be more instantaneous when seeking out help a response can take up to 24 hours.
  • Importing large CSV files of websites takes time as well.
Read full review
Cision
  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
Read full review
Podium
  • Account manager communications: I had been asking my Podium account manager for integration with our CRM tool for over 8 months before my account manager fell silent. After another 6 months, I proactively reached out only to find out that the integration had been in Beta for months and 8 other companies had already integrated. It was frustrating that my account manager did not remember a key request and make the Beta available to me the minute that it was open.
Read full review
Likelihood to Renew
BuzzStream
No answers on this topic
Cision
No answers on this topic
Podium
Again, Podium has been so wonderful in the year and a half we have been using it, we are able to integrate it with our CRM and use alot of the available features. The most helpful has been getting TONS of reviews on MULTIPLE sites through Podium!
Read full review
Usability
BuzzStream
Buzzstream is great to help identify sites to get links from, and it makes this process so efficient, easy and personal to all, the ones who are using it and the ones that are receiving. Flawless navigation, good outlook, 10/10!
Read full review
Cision
The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
Read full review
Podium
While giving our clients the ability to leave a review was there, we had much worse results and got fewer reviews through the Podium portal than we did by sending our clients simple email requests, or simply having our service staff ask for a review while still on the clients' job sites.
Read full review
Reliability and Availability
BuzzStream
No answers on this topic
Cision
No answers on this topic
Podium
We haven't had any outages or issues whenever we need it over the last few years of use
Read full review
Performance
BuzzStream
No answers on this topic
Cision
No answers on this topic
Podium
It moves quickly and has no issues with delays. Performance is good as it is a web-based tool
Read full review
Support Rating
BuzzStream
Support is one of the best aspects of BuzzStream. I know their support team is small and somehow they are able to get back to us right away in a super helpful, friendly fashion. I've had many questions - sometimes they release a new feature, sometimes a feature isn't working correctly and they are quick to answer but also help explain it in a way that makes sense.
Read full review
Cision
The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
Read full review
Podium
I have to send an email to get information. They have a chat system but I end up having to go through my rep for account questions. It was a little frustrating to not have a direct phone number to call with questions. I would like to see a helpline added.
Read full review
Implementation Rating
BuzzStream
No answers on this topic
Cision
No answers on this topic
Podium
We only had a hard time getting our technicians to remember to send the review invites.
Read full review
Alternatives Considered
BuzzStream
BuzzStream stacks up quite well compared to its competitors. In particular, Hootsuite and HubSpot. BuzzStream has many of the same capabilities that its competitors do, at a fraction of the cost. We selected BuzzStream because it had a fairly flexible contract, and it was sufficient for our needs. It was a good intermediate-level tool.
Read full review
Cision
Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
Read full review
Podium
We use Digital Air Strike at our two GM dealerships because it is one of a small list of reputation management companies authorized by GM as part of their SFE program. Digital Air Strike surveys our customers and invites them to write a review about our dealership. It is not as effective or flexible as Podium so we have been using Podium at those dealerships alongside Digital Air Strike. We also recently started a trial use of ReplyPro which is a service that monitors review sites and writes customized responses to positive reviews and suggested responses to negative reviews. I'd like to see Podium add this as part of their service so we can consolidate 3rd party vendors and manage every aspect of online reputation management from one place.
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Scalability
BuzzStream
No answers on this topic
Cision
No answers on this topic
Podium
Its easy to scale to different departments as needed. We initially began using it to solve one problem and as new features became available it was easy to scale this and include other departments who could benefit from its tools
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Return on Investment
BuzzStream
  • It's had a positive impact in keeping our entire agency organized. Especially when employees leave, all of their communication is in one place, so it's pretty easy to have someone take over the process.
  • You can test different messaging for prospects and then determine the most successful.
Read full review
Cision
  • It has had a positive return as it has allowed us to create better content and gain popularity online.
  • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
  • Helps us find influencers for campaigns.
Read full review
Podium
  • I am glad there are card readers now, sales team members too often try to just send a request instead of taking payment onsite.
  • It's made capturing messaging leads much easier.
  • It's worth the cost but if it did a few more things it would be worth a lot more to us. Document signatures, surveying after jobs, even geotagging of photos/reviews for SEO
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ScreenShots