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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Canto

    Score6.5 out of 10
    N/ACanto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A

    Oktopost

    Score9 out of 10
    N/AOktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing. Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and…

    $49

    per month

    Pricing
    CantoOktopost
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CantoOktopost
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.—
    More Pricing Information
    Community Pulse
    CantoOktopost
    Considered Both Products
    Canto
    No answer on this topic
    Oktopost
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    237 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    213 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    245 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    196 Answers
    No answers on this topic
    Implementation went as expected
    87%
    Implementation went as expected
    188 Answers
    No answers on this topic
    Features
    CantoOktopost
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Canto and Oktopost
    Feature
    Canto
    6.7
    10 Ratings
    6% below category average
    Oktopost
    -
    Ratings
    Dashboards6.810 Ratings00 Ratings
    Standard reports6.69 Ratings00 Ratings
    Content analytics6.59 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of Canto and Oktopost
    Feature
    Canto
    7.2
    24 Ratings
    13% below category average
    Oktopost
    -
    Ratings
    Uploading assets7.623 Ratings00 Ratings
    Downloading assets8.424 Ratings00 Ratings
    Categories7.423 Ratings00 Ratings
    Asset storage8.223 Ratings00 Ratings
    Asset sharing8.024 Ratings00 Ratings
    Asset search7.724 Ratings00 Ratings
    Tagging system7.323 Ratings00 Ratings
    Content editing6.416 Ratings00 Ratings
    Embed codes7.210 Ratings00 Ratings
    Metadata6.820 Ratings00 Ratings
    Collections7.621 Ratings00 Ratings
    User access6.823 Ratings00 Ratings
    DAM Integrations6.813 Ratings00 Ratings
    DAM API7.08 Ratings00 Ratings
    Workflow automations5.99 Ratings00 Ratings
    Related asset discovery6.713 Ratings00 Ratings
    Best Alternatives
    CantoOktopost
    Small Businesses
    Adobe Bridge
    Score8.5 out of 10
    PromoRepublic
    Score7.4 out of 10
    Medium-sized Companies
    Cloudinary
    Score9 out of 10
    No answers on this topic
    Enterprises
    Acquia DAM (Widen)
    Score8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CantoOktopost
    Likelihood to Recommend
    8.1
    (253 ratings)
    8.7
    (16 ratings)
    Likelihood to Renew
    9.9
    (18 ratings)
    9.1
    (7 ratings)
    Usability
    9.0
    (95 ratings)
    8.7
    (2 ratings)
    Availability
    6.4
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.6
    (157 ratings)
    6.4
    (1 ratings)
    Online Training
    9.1
    (2 ratings)
    4.5
    (1 ratings)
    Implementation Rating
    9.0
    (12 ratings)
    7.3
    (1 ratings)
    Configurability
    3.6
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CantoOktopost
    Likelihood to Recommend
    Canto
    Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
    Incentivized
    Read full review
    Oktopost
    Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
    Incentivized
    Read full review
    Pros
    Canto
    • Ability to manage several portals and allow different users access to each.
    • Ability to customize each Canto platform or portal to suit all needs.
    • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
    Incentivized
    Read full review
    Oktopost
    • Auto-poster feature that allows scheduling of posts to be made in relatively short time.
    • Calendar view has a great UI with easy to use drag and drop and editing features.
    • Message assets can be saved per campaign without having to re-draft them for repeated promotions.
    • Good reporting via excel export and dashboard overview
    • Great customer service and support! Including response rate and implementation of requested features
    Read full review
    Cons
    Canto
    • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
    • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
    • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
    Incentivized
    Read full review
    Oktopost
    • Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
    • They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.
    Incentivized
    Read full review
    Likelihood to Renew
    Canto
    It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
    Incentivized
    Read full review
    Oktopost
    I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
    Read full review
    Usability
    Canto
    Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
    Incentivized
    Read full review
    Oktopost
    Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.
    Read full review
    Reliability and Availability
    Canto
    Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
    Incentivized
    Read full review
    Oktopost
    No answers on this topic
    Performance
    Canto
    I've satisfied with the performance
    Incentivized
    Read full review
    Oktopost
    No answers on this topic
    Support Rating
    Canto
    I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
    Incentivized
    Read full review
    Oktopost
    When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
    Read full review
    Online Training
    Canto
    Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
    Incentivized
    Read full review
    Oktopost
    There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
    Read full review
    Implementation Rating
    Canto
    We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
    Incentivized
    Read full review
    Oktopost
    As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
    Read full review
    Alternatives Considered
    Canto
    Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
    Incentivized
    Read full review
    Oktopost
    The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
    Incentivized
    Read full review
    Scalability
    Canto
    Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
    Incentivized
    Read full review
    Oktopost
    No answers on this topic
    Return on Investment
    Canto
    • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
    • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
    • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
    Incentivized
    Read full review
    Oktopost
    • Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
    • Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
    • Ability to quickly post allows for immediate input during time sensitive social discussions.
    Read full review
    ScreenShots

    Canto Screenshots

    Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.

    Oktopost Screenshots

    Screenshot of Social BIScreenshot of CalendarScreenshot of Post ConsoleScreenshot of Employee AdvocacyScreenshot of StreamsScreenshot of Inbox