Capterra is a technology review platform that connects sellers of B2B software to potential buyers. Capterra also offers account management features and review generation for vendors.
N/A
Trustpilot
Score6.8 out of 10
N/A
Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).
$259
per month per domain
TrustRadius for Vendors
Score7.5 out of 10
N/A
Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.
$30,000
per year
Pricing
Capterra
Trustpilot
TrustRadius for Vendors
Editions & Modules
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Plus
$259
per month per domain
Premium
$629
per month per domain
Advanced
$1,059
per month per domain
Enterprise
Contact for pricing
Customer Voice
Starting at $30,000 (multi-year discount available)
Brand and UX+UI Designer at Wiro Agency (Design, 11-50 employees)
Chose Capterra
Very well. It is a lot more niche and bespoke to what we need and are looking for. Trustpilot is very broad and not focused on the digital industries so the results were vague and not constructive to us making decisions. Often Trustpilot reviews were weak in fulling assessing …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Capterra
It stacks up as the main review service, but the truth is you need to be on all the software review sites so that you can be across them all the reach all your buyers. Overall its a great tool, would recommend.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Capterra
Capterra is well known, more traditional, and more focused on the software segment (different from trust pilot), and the descriptions are well summarized and optimized for those who are reading/searching. It is the primary choice by people looking for that purpose, and so it …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Capterra
I would say they are neck and neck very similar. Both have the same great features, and verified users, and both are free to use. When you look for honest software reviews in any search engine, both companies are the first names to appear. That way you can compare reviews on …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Capterra
I only know Capterra and TrustRadius but it certainly works similar to TrustRadius. Quora works more like a posting site where you can get information, but Capterra organizes it better while Quora is really hard to identify the pros and cons sometimes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Marketing in Marketing at Neaman Plastic Surgery and MediSpa (Health, Wellness and Fitness, 11-50 employees)
Chose Trustpilot
Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
HG Insights
Verified User
Chose TrustRadius for Vendors
Capterra is pay per click, TrustRadius is strong in the US market space.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
VP, Marketing in Marketing at Bizzabo (Events Services, 201-500 employees)
Chose TrustRadius for Vendors
We use all of these tools in tandem currently. We have had a lot of success with Capterra's PPC offering so far this year, and we also were able to run completely subsidized incentivized review campaigns where they funded the gift card rewards. G2 appears to have a larger …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Product Marketing Manager in Marketing at CCH® Tagetik (Information Technology & Services, 10,001+ employees)
Chose TrustRadius for Vendors
We went with TrustRadius for Vendors because our Account Manager was very engaging compared to Capterra and G2. I reached out to Capterra several times, and no one even responded. G2 sales pitch was weak and in my perception, TrustRadius for Vendors functionality is more …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SVP Marketing in Marketing at Arcoro (Computer Software, 51-200 employees)
Chose TrustRadius for Vendors
We actually use TrustRadius, G2, and Capterra, and TrustRadius for Vendors definitely gives us the most for our investment. The reviews offer key insights into our customers favorite features, but we also take their "cons" to our product team to help guide the product roadmap. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Specilist in Marketing at Paycor (Human Resources, 1001-5000 employees)
Chose TrustRadius for Vendors
TrustRadius is very similar to G2 in collecting reviews and asking questions. Capterra is a much quicker review process with fewer in-depth questions asked.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose TrustRadius for Vendors
TrustRadius' support team is significantly more engaged than that of their larger competitors. The personalized experience I've received from the TrustRadius team is far beyond what I've received from some of their larger competitors like Capterra.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer Advocacy/Marketing Manager in Marketing at Paylocity (Human Resources, 5001-10,000 employees)
Chose TrustRadius for Vendors
We have used G2 and Capterra for review campaigns and profile management. TrustRadius is very similar to G2 in the profile management and vendor portal. I would say both sites have a lot of functionality in the backend, but I like how TrustRadius sets theirs up. G2 seems to add …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Sr. Customer Marketing Manager in Marketing at Motive (Computer Software, 1001-5000 employees)
Chose TrustRadius for Vendors
We’re on every review site, and each has something different I appreciate. But what I really love about TrustRadius for Vendors is that we’re not stuck stressing about cranking out 500+ reviews every two months. Quality matters more than quantity to me when it comes to customer …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose TrustRadius for Vendors
TrustRadius for Vendors is a high-value partner that we use alongside all of our partners, which have various comparative strengths. I would say that TrustRadius for Vendors focuses on rich review content and highlighting customer sentiment and satisfaction. While many of our …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose TrustRadius for Vendors
We appreciate being able to incentivize reviews. We also appreciate TrustRadius' clean and clear interface.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose TrustRadius for Vendors
Compared to most other review platforms, this one seems more ethical in its review collection, approval, and overall product rating processes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose TrustRadius for Vendors
Not as user friendly as G2 and the data/reporting is not as good.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Customer Advocacy Marketing Manager in Marketing at GoTo (Information Technology & Services, 1001-5000 employees)
Chose TrustRadius for Vendors
The offerings at TrustRadius for Vendors are right on par with the other similar services we use. What sets TrustRadius for Vendors apart is their customer service and ability to address out personal needs and provide strategic recommendations on how we can make the most out of …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Product marketing manager in Marketing at Monetate (Retail, 201-500 employees)
Chose TrustRadius for Vendors
We choose to go with TrustRadius because you guys do all the campaigns for us, unlike Gartner Peer Insights, who make you do it yourself. Additionally, Gartner's interface is not that slick or obvious. I feel that TrustRadius and G2 are basically the same, but TrustRadius's …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer Engagement Manager in Marketing at Tealium (Internet, 501-1000 employees)
Chose TrustRadius for Vendors
TrustRadius for Vendors is superior in terms of content available on companies. While other sites might be bigger or more established, that does not mean they are better. The customer support you will receive working with TrustRadius for Vendors is far better, in my experience, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose TrustRadius for Vendors
It doesn't appear that G2Crowd is an alternative available. I do enjoy the verified users aspect in comparison to the other competitors.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Manager, Digital Demand Generation in Marketing at WatchGuard Technologies (Computer Software, 1001-5000 employees)
Chose TrustRadius for Vendors
Gartner Peer Insights is clearly focused on large accounts, so it is not a good fit for all types of companies. In this sense, TrustRadius helps us to cover the entire spectrum of companies in our target market. In addition, TrustRadius offers us capabilities and interactive …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Capterra is best suited for anyone, from business owners looking to upgrade new system software at work to someone looking for reliable internet security at home, Capterra will assist in your decision. It may be less appropriate for anything outside of software, I.E. Medical advice. But if you need help with choosing products for your small business management, this is it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Unfortunately, Trustpilot's disingenuous pricing habits and communication methods are the reason we ultimately ended our 3 year relationship with the company. In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year... Okay, steep - but we're still seeing good use of the tools, sort of justified? For 2025 it skyrockets to $8,976/year (+78% from prior)... But, after a month of haggling and threats to cancel, they 'graciously' drop it to $7,569/year. Now for 2026, Trustpilot is demanding $9,576/year for the EXACT SAME PLAN. That's a 152% increase since we started, with zero added value.
Well suited if you want a presence on all of the "big review sites" - it's best practice for your business to be engaged on all of the sites, as prospects are reading and searching. I would say it's less appropriate if your typical buyer does not research for the product you are selling, or perhaps if your competitors are not present on this site.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Completing the review for the customer is a simple process which enables us to receive more feedback.
The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's not so clear when product reviews are being sponsored
You can offer more sorting options like by price or number of reviews
Sometimes I wonder if reviews are sponsored by the organization. If that's the case perhaps make it more clear. People would like to know if the review is potentially biased.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Due to TrustRadius reviews being a bit lengthy, I think it can hinder response volume.
While not a major issue, it would be nice to have a TrustRadius Slack/chat integration where I could quickly reach my reps. That being said, my reps already have a great response time!
It would be nice if I could run a report on how my company's competitors are performing on TrustRadius for Vendors.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Its a simple and easy to use tool, you can get set-up and your product published very quickly - its also copies this information to its other review sites. If you have a SaaS product, it should be on your list to sort your Capterra listing out.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Many of our ongoing comms have been automated or moved to an office-hours model, so we don't get much support from our accounts team. In comparison, there are other review vendors we work with with whom we are much more likely to expand, given their ongoing support and the insights they share. Overall, I feel the customer support team should be more hands-on and strategic, as there could be opportunities to upsell and expand with customers who are being missed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Very well. It is a lot more niche and bespoke to what we need and are looking for. Trustpilot is very broad and not focused on the digital industries so the results were vague and not constructive to us making decisions. Often Trustpilot reviews were weak in fulling assessing positives and negatives, and was only used to critique customer service of platforms.
Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We are also working with G2 and I consider the platforms complementing each other. With TrustRadius for Vendors we collect complex review content reflecting attribute ratings of our products, different use cases and deployments our clients experiment, reviewers sentiments. Using quotes tagging and Chrome Extension feature we can map the most relevant reviews to the right audience, messaging or industry. The vendor portal has multiple selections available, for me it is very important to be able to check only with a click the number of ratings or the number of reviews for different date range or to check if my product is qualified for next awards.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
