Capterra vs. Trustpilot

Capterra is best suited for anyone, from business owners looking to upgrade new system software at work to someone looking for reliable internet security at home, Capterra will assist in your decision. It may be less appropriate for anything outside of software, I.E. Medical advice. But if you need help with choosing products for your small business management, this is it.

Incentivized

TrustPilot cannot be trusted. They have consistently removed reviews since I started with them. At first I thought it was a one or two off situation. We recently launched an "ask for reviews" initiative and got several positive reviews and TrustPilot removed all of them, without recourse. This hurts us really badly and initiates drawn-out emails with our customers. TrustPilot is wrong about legitimate reviews and has no clean way to resolve that. They hurt our customer relationships more than helped.

• They list the cost of the product in the review, and that is something we all want to know up front.
• You can find comparisons. Maybe the product you want is out of your price range, well they show you the next best thing.
• Some products also highlight a list of features.

Incentivized

• Completing the review for the customer is a simple process which enables us to receive more feedback.
• The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
• The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.

Incentivized

• It's not so clear when product reviews are being sponsored
• You can offer more sorting options like by price or number of reviews
• Sometimes I wonder if reviews are sponsored by the organization. If that's the case perhaps make it more clear. People would like to know if the review is potentially biased.

Incentivized

• Removing inaccurate/faulty reviews. It's hard to talk to people about removing some inaccurate reviews.
• Product reviews should be visible on search engines too.
• Review requests email templates are not the best.

Incentivized

It's expensive and customer service is not the best.

Incentivized

very useful

I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.

Incentivized

Very well. It is a lot more niche and bespoke to what we need and are looking for. Trustpilot is very broad and not focused on the digital industries so the results were vague and not constructive to us making decisions. Often Trustpilot reviews were weak in fulling assessing positives and negatives, and was only used to critique customer service of platforms.

Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.

Incentivized

• It has saved me thousands of dollars in software by helping me find the right software for me
• It also saves me lots of hours in research time
• It takes away some of the overwhelm as it lessens the number of options for me

Incentivized

• We've seen an increase in CTR and CVR while lowering our CPAs using our reviews in our display and social media ads.
• Integrating the star rating with our Google Ads was automatic and we saw a lift in CTR when the stars were added.
• We saw an uptick in traffic in from our Trustpilot review page to our website.

Incentivized