Capterra vs. Trustpilot

Capterra is best suited for anyone, from business owners looking to upgrade new system software at work to someone looking for reliable internet security at home, Capterra will assist in your decision. It may be less appropriate for anything outside of software, I.E. Medical advice. But if you need help with choosing products for your small business management, this is it.

Incentivized

Unfortunately, Trustpilot's disingenuous pricing habits and communication methods are the reason we ultimately ended our 3 year relationship with the company. In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year... Okay, steep - but we're still seeing good use of the tools, sort of justified? For 2025 it skyrockets to $8,976/year (+78% from prior)... But, after a month of haggling and threats to cancel, they 'graciously' drop it to $7,569/year. Now for 2026, Trustpilot is demanding $9,576/year for the EXACT SAME PLAN. That's a 152% increase since we started, with zero added value.

• Reviews
• Great SEO and online presence
• Highly respected place for reviews
• Great product review and methodology
• Very usable site
• Great listing feature
• Great PPC feature if needed

Incentivized

• Completing the review for the customer is a simple process which enables us to receive more feedback.
• The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
• The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.

Incentivized

• It's not so clear when product reviews are being sponsored
• You can offer more sorting options like by price or number of reviews
• Sometimes I wonder if reviews are sponsored by the organization. If that's the case perhaps make it more clear. People would like to know if the review is potentially biased.

Incentivized

• Allow you to highlight sections of the review and respond
• Stop reviews from unverified purchasers
• Searching for a review can sometimes be hit or miss

Incentivized

It's expensive and customer service is not the best.

Incentivized

Its a simple and easy to use tool, you can get set-up and your product published very quickly - its also copies this information to its other review sites. If you have a SaaS product, it should be on your list to sort your Capterra listing out.

Incentivized

Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating!

Incentivized

I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.

Incentivized

Very well. It is a lot more niche and bespoke to what we need and are looking for. Trustpilot is very broad and not focused on the digital industries so the results were vague and not constructive to us making decisions. Often Trustpilot reviews were weak in fulling assessing positives and negatives, and was only used to critique customer service of platforms.

Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.

Incentivized

• Capterra has saved me money by helping me choose products that don't allow you to try before you buy.
• I love the honest customer reviews from verified users.
• It's free!

Incentivized

• Helps us to determine what our customers care about.
• We have been able to modify our marketing points based on what customers seemed confused about or the aspects of our business that they appreciate.

Incentivized