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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CaptivateIQ

    Score9.3 out of 10
    N/ACaptivateIQ in San Francisco offers their flagship sales commission management product designed to enable companies to manage and tailor mission critical sales incentive compensation programs for their workforce.N/A

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
    Pricing
    CaptivateIQDemandbase One
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CaptivateIQDemandbase One
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
    More Pricing Information
    Community Pulse
    CaptivateIQDemandbase One
    Considered Both Products
    CaptivateIQ
    No answer on this topic
    Demandbase
    No answer on this topic
    Key User Insights
    Would buy again
    99%
    Would buy again
    350 Answers
    93%
    Would buy again
    115 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    236 Answers
    97%
    Delivers good value for the price
    83 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    350 Answers
    96%
    Happy with the feature set
    118 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    206 Answers
    99%
    Lived up to sales and marketing promises
    74 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    175 Answers
    91%
    Implementation went as expected
    69 Answers
    Features
    CaptivateIQDemandbase One
    Sales ICM
    Comparison of Sales ICM features of CaptivateIQ and Demandbase One
    Feature
    CaptivateIQ
    8.2
    337 Ratings
    4% above category average
    Demandbase One
    -
    Ratings
    Sales compensation plan creation8.4271 Ratings00 Ratings
    Complex sales crediting8.5245 Ratings00 Ratings
    Sales compensation process automation9.1312 Ratings00 Ratings
    Incentive auditing/regulation compliance8.1211 Ratings00 Ratings
    Sales compensation dashboards & forecasting8.2281 Ratings00 Ratings
    Incentive modeling8.2207 Ratings00 Ratings
    Agile incentive strategy8.1176 Ratings00 Ratings
    ICM mobile visibility6.6166 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of CaptivateIQ and Demandbase One
    Feature
    CaptivateIQ
    -
    Ratings
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Automated routing and prioritization00 Ratings6.439 Ratings
    Customer interaction histories00 Ratings6.443 Ratings
    Syndicated content00 Ratings4.03 Ratings
    Personalization00 Ratings6.240 Ratings
    Engagement data tracking00 Ratings6.847 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of CaptivateIQ and Demandbase One
    Feature
    CaptivateIQ
    -
    Ratings
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Ad campaign creation00 Ratings6.732 Ratings
    Display advertising00 Ratings7.132 Ratings
    Contextual advertising00 Ratings6.525 Ratings
    Social advertising00 Ratings5.726 Ratings
    Ad reporting and analytics00 Ratings6.433 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of CaptivateIQ and Demandbase One
    Feature
    CaptivateIQ
    -
    Ratings
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Standard visitor segmentation00 Ratings6.949 Ratings
    Behavioral visitor segmentation00 Ratings6.746 Ratings
    ABM sales intelligence00 Ratings6.548 Ratings
    Intent Data
    Comparison of Intent Data features of CaptivateIQ and Demandbase One
    Feature
    CaptivateIQ
    -
    Ratings
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    3rd party intent signals00 Ratings6.547 Ratings
    Downstream intent signals00 Ratings6.546 Ratings
    Account identification00 Ratings6.851 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of CaptivateIQ and Demandbase One
    Feature
    CaptivateIQ
    -
    Ratings
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Automated workflow & orchestration00 Ratings6.944 Ratings
    Best Alternatives
    CaptivateIQDemandbase One
    Small Businesses
    No answers on this topic
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Everstage
    Score9.1 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    Salesforce Spiff
    Score8.8 out of 10
    6sense
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CaptivateIQDemandbase One
    Likelihood to Recommend
    9.1
    (353 ratings)
    6.7
    (225 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    4.7
    (30 ratings)
    Usability
    9.0
    (15 ratings)
    6.6
    (94 ratings)
    Availability
    -
    (0 ratings)
    7.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (2 ratings)
    Support Rating
    9.0
    (53 ratings)
    10.0
    (50 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.9
    (2 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    10.0
    (11 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    CaptivateIQDemandbase One
    Likelihood to Recommend
    CaptivateIQ
    In terms of setting up special incentive programs, it might be better to have those paid out directly. Sometimes the system needs to be manually updated if for say a special service is sold to a pre-existing company. On our end we have to create "new customers" to reflect these new structures of incentives. It still works on CIQ, but it would be helpful for something on the site to allow us to modify this directly.
    Incentivized
    Read full review
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Pros
    CaptivateIQ
    • Employee Self-Service: CapIQ include self-service portals for employees. This allows them to access their compensation details, track their performance, and understand how their pay is structured.
    • Error reduction - Manual calculation of incentives and bonuses is prone to errors, especially in organizations with complex compensation structures involving multiple variables, such as sales targets, performance metrics, and different payout rates. These errors can result in underpayments, overpayments, or discrepancies in compensation, which can lead to dissatisfaction among employees.
    • Real-Time Updates: In dynamic environments, compensation plans may change frequently due to shifts in business goals or market conditions. Compensation incentive software can quickly adapt to these changes, ensuring that compensation calculations remain accurate even as plans are updated. CapIQ allowed me to track my incentives live.
    Incentivized
    Read full review
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Cons
    CaptivateIQ
    • Reporting is challenging. Even exporting payouts requires selecting a date, so if I want a full year of payouts for the entire team, I have to run 12 reports and combine the data. They have a reporting function, but it also requires a significant setup, and I have yet to figure out how to combine data from all of our plans with different columns.
    • Tracking down changes from prior periods can be tricky. This usually happens due to user error (whoops - admin set up something not quite right), but it might be nice to easily see what changed or why there is an increase or decrease from a prior period impacting the current payout.
    Incentivized
    Read full review
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Likelihood to Renew
    CaptivateIQ
    It fits our need and allows a lot of piece of mind. It has a lot of features we like and they keep innovativing and adding to it.
    Incentivized
    Read full review
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Usability
    CaptivateIQ
    I give this rating because I think that this works really well, and it helps our teams see things faster and we are able to keep up with pay outs, I give Captivate a 10/10 because I love the format and how quickly we are able to see the payouts
    Incentivized
    Read full review
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Reliability and Availability
    CaptivateIQ
    No answers on this topic
    Demandbase
    Seems to always work.
    Read full review
    Performance
    CaptivateIQ
    No answers on this topic
    Demandbase
    It's pretty fast.
    Read full review
    Support Rating
    CaptivateIQ
    We used support during our initial setup regarding statment errors. They were quick and concise to respond and help us solve our issues regarding this. They also directed us to the office hours that enabled us to learn of new features and upcoming announcements.
    Incentivized
    Read full review
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    In-Person Training
    CaptivateIQ
    No answers on this topic
    Demandbase
    She was fine, but we only had one session
    Read full review
    Online Training
    CaptivateIQ
    No answers on this topic
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Implementation Rating
    CaptivateIQ
    I worked with a vendor to implement. CIQ support was very good. The implementation was very fast, particularly compared to other platforms
    Incentivized
    Read full review
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Alternatives Considered
    CaptivateIQ
    Spiff is super sleek and a top contender, honestly, though the price point difference between Captivate and Spiff took Spiff off the table quickly for us. Sales Cookie: we used it for a bit as Captivate didn't have a Hubspot integration, but we quickly outgrew the software and needed a more complex solution. Xactly just doesn't have a great user experience and level of customization needed for our plans. All of this to say, Captivate absolutely wins every time on value for cost and functionality compared to other solutions we have vetted.
    Incentivized
    Read full review
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Return on Investment
    CaptivateIQ
    • As a sales representative in this 700+ employee company, I couldn't tell you the ROI.
    • I will say it probably saves me an hour a month compared to traditional compensation reviews/approvals (think about PER representative)
    • There was an increase in sales representative satisfaction with commission tracking.
    Incentivized
    Read full review
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    ScreenShots

    CaptivateIQ Screenshots

    Screenshot of Automatically syncs commission data to power commission reports in real-time across every team. Data sources can be integrated directly into the commission system.Screenshot of Customized user access and visibility into commission plans and data to meet security and compliance requirements.Screenshot of The Approvals workflow, where reps and managers can ensure every payout is correct before it’s distributed.Screenshot of Displays for business performance by team, comp plan, territory, or any other metric to make data-driven decisions.Screenshot of The reps' view into earnings, with a homepage and customizable commissions statements that outline how much they've earned, details by deal, and future earning potential to keep them motivated.

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot