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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CaptivateIQ

    Score9.3 out of 10
    N/ACaptivateIQ in San Francisco offers their flagship sales commission management product designed to enable companies to manage and tailor mission critical sales incentive compensation programs for their workforce.N/A

    TechTarget Priority Engine

    Score10 out of 10
    N/APriority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
    Pricing
    CaptivateIQTechTarget Priority Engine
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CaptivateIQTechTarget Priority Engine
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CaptivateIQTechTarget Priority Engine
    Considered Both Products
    CaptivateIQ
    No answer on this topic
    TechTarget
    No answer on this topic
    Key User Insights
    Would buy again
    99%
    Would buy again
    350 Answers
    88%
    Would buy again
    14 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    236 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    350 Answers
    88%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    206 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    175 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    CaptivateIQTechTarget Priority Engine
    Sales ICM
    Comparison of Sales ICM features of CaptivateIQ and TechTarget Priority Engine
    Feature
    CaptivateIQ
    8.2
    337 Ratings
    4% above category average
    TechTarget Priority Engine
    -
    Ratings
    Sales compensation plan creation8.4271 Ratings00 Ratings
    Complex sales crediting8.5245 Ratings00 Ratings
    Sales compensation process automation9.1312 Ratings00 Ratings
    Incentive auditing/regulation compliance8.1211 Ratings00 Ratings
    Sales compensation dashboards & forecasting8.2281 Ratings00 Ratings
    Incentive modeling8.2207 Ratings00 Ratings
    Agile incentive strategy8.1176 Ratings00 Ratings
    ICM mobile visibility6.6166 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of CaptivateIQ and TechTarget Priority Engine
    Feature
    CaptivateIQ
    -
    Ratings
    TechTarget Priority Engine
    10.0
    9 Ratings
    12% above category average
    Contact information00 Ratings10.09 Ratings
    Company information00 Ratings10.09 Ratings
    Industry information00 Ratings10.09 Ratings
    Intent Data
    Comparison of Intent Data features of CaptivateIQ and TechTarget Priority Engine
    Feature
    CaptivateIQ
    -
    Ratings
    TechTarget Priority Engine
    7.5
    8 Ratings
    7% below category average
    Web Personalization00 Ratings7.06 Ratings
    3rd party intent signals00 Ratings10.08 Ratings
    Downstream intent signals00 Ratings5.74 Ratings
    Account identification00 Ratings10.08 Ratings
    Buyer journey tracking00 Ratings10.08 Ratings
    Revenue forecasts00 Ratings4.03 Ratings
    Audience segmentation00 Ratings5.55 Ratings
    Conversion optimization00 Ratings5.36 Ratings
    Content Syndication00 Ratings10.06 Ratings
    Best Alternatives
    CaptivateIQTechTarget Priority Engine
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Everstage
    Score9.1 out of 10
    Bombora
    Score8.8 out of 10
    Enterprises
    Salesforce Spiff
    Score8.8 out of 10
    Bombora
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CaptivateIQTechTarget Priority Engine
    Likelihood to Recommend
    9.1
    (353 ratings)
    10.0
    (16 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (15 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (53 ratings)
    7.7
    (2 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CaptivateIQTechTarget Priority Engine
    Likelihood to Recommend
    CaptivateIQ
    In terms of setting up special incentive programs, it might be better to have those paid out directly. Sometimes the system needs to be manually updated if for say a special service is sold to a pre-existing company. On our end we have to create "new customers" to reflect these new structures of incentives. It still works on CIQ, but it would be helpful for something on the site to allow us to modify this directly.
    Incentivized
    Read full review
    TechTarget
    TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
    Incentivized
    Read full review
    Pros
    CaptivateIQ
    • Employee Self-Service: CapIQ include self-service portals for employees. This allows them to access their compensation details, track their performance, and understand how their pay is structured.
    • Error reduction - Manual calculation of incentives and bonuses is prone to errors, especially in organizations with complex compensation structures involving multiple variables, such as sales targets, performance metrics, and different payout rates. These errors can result in underpayments, overpayments, or discrepancies in compensation, which can lead to dissatisfaction among employees.
    • Real-Time Updates: In dynamic environments, compensation plans may change frequently due to shifts in business goals or market conditions. Compensation incentive software can quickly adapt to these changes, ensuring that compensation calculations remain accurate even as plans are updated. CapIQ allowed me to track my incentives live.
    Incentivized
    Read full review
    TechTarget
    • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
    • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
    • TechTarget provides current tech stack for companies that I'm researching.
    Incentivized
    Read full review
    Cons
    CaptivateIQ
    • Reporting is challenging. Even exporting payouts requires selecting a date, so if I want a full year of payouts for the entire team, I have to run 12 reports and combine the data. They have a reporting function, but it also requires a significant setup, and I have yet to figure out how to combine data from all of our plans with different columns.
    • Tracking down changes from prior periods can be tricky. This usually happens due to user error (whoops - admin set up something not quite right), but it might be nice to easily see what changed or why there is an increase or decrease from a prior period impacting the current payout.
    Incentivized
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    TechTarget
    • It is not particularly intuitive
    • Too many steps to get where I need to go
    • Needs to provide more depth to help determine urgency and intent to buy
    • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
    Incentivized
    Read full review
    Likelihood to Renew
    CaptivateIQ
    It fits our need and allows a lot of piece of mind. It has a lot of features we like and they keep innovativing and adding to it.
    Incentivized
    Read full review
    TechTarget
    No answers on this topic
    Usability
    CaptivateIQ
    I give this rating because I think that this works really well, and it helps our teams see things faster and we are able to keep up with pay outs, I give Captivate a 10/10 because I love the format and how quickly we are able to see the payouts
    Incentivized
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    TechTarget
    Usability is great, we would love to see how strong the intent is for every keywords
    Incentivized
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    Support Rating
    CaptivateIQ
    We used support during our initial setup regarding statment errors. They were quick and concise to respond and help us solve our issues regarding this. They also directed us to the office hours that enabled us to learn of new features and upcoming announcements.
    Incentivized
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    TechTarget
    I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
    Incentivized
    Read full review
    Implementation Rating
    CaptivateIQ
    I worked with a vendor to implement. CIQ support was very good. The implementation was very fast, particularly compared to other platforms
    Incentivized
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    TechTarget
    No answers on this topic
    Alternatives Considered
    CaptivateIQ
    Spiff is super sleek and a top contender, honestly, though the price point difference between Captivate and Spiff took Spiff off the table quickly for us. Sales Cookie: we used it for a bit as Captivate didn't have a Hubspot integration, but we quickly outgrew the software and needed a more complex solution. Xactly just doesn't have a great user experience and level of customization needed for our plans. All of this to say, Captivate absolutely wins every time on value for cost and functionality compared to other solutions we have vetted.
    Incentivized
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    TechTarget
    TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
    Incentivized
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    Return on Investment
    CaptivateIQ
    • As a sales representative in this 700+ employee company, I couldn't tell you the ROI.
    • I will say it probably saves me an hour a month compared to traditional compensation reviews/approvals (think about PER representative)
    • There was an increase in sales representative satisfaction with commission tracking.
    Incentivized
    Read full review
    TechTarget
    • It is best when used in conjunction with all of our other tooling and not used alone
    • It has enabled my team to have a better feel for what is happening at a prospect's company
    • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
    Incentivized
    Read full review
    ScreenShots

    CaptivateIQ Screenshots

    Screenshot of Automatically syncs commission data to power commission reports in real-time across every team. Data sources can be integrated directly into the commission system.Screenshot of Customized user access and visibility into commission plans and data to meet security and compliance requirements.Screenshot of The Approvals workflow, where reps and managers can ensure every payout is correct before it’s distributed.Screenshot of Displays for business performance by team, comp plan, territory, or any other metric to make data-driven decisions.Screenshot of The reps' view into earnings, with a homepage and customizable commissions statements that outline how much they've earned, details by deal, and future earning potential to keep them motivated.