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Cheetah Digital vs. Intuit Mailchimp vs. SAP Engagement Cloud

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cheetah Digital

    Score8 out of 10
    N/ADesigned for high-volume, cross-channel campaigns, Cheetah Digital is used by marketers to deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.N/A

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    SAP Engagement Cloud

    Score6.6 out of 10
    N/ASAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique customer engagement experiences by connecting real-time customer insights with the operational signals that run the business.N/A
    Pricing
    Cheetah DigitalIntuit MailchimpSAP Engagement Cloud
    Editions & Modules
    No answers on this topic
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Cheetah DigitalIntuit MailchimpSAP Engagement Cloud
    Free Trial
    NoYesNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    YesYesYes
    Entry-level Setup FeeNo setup feeNo setup feeRequired
    Additional Details———
    More Pricing Information
    Community Pulse
    Cheetah DigitalIntuit MailchimpSAP Engagement Cloud
    Considered Multiple Products
    Zeta Global
    Chose Cheetah Digital
    Similarly, CheetahMail was easier to use with your own template. MailChimp is extremely user friendly though.
    Incentivized
    Chose Cheetah Digital
    Our employees are ESP agnostic and we try to support the ESP that our clients are using or want to migrate to. Typical ESPs in this tool chest are the Marketing Cloud (formerly known as ExactTarget), Silverpop, Adobe, and MailChimp for our smaller clients. In the last couple of …
    Incentivized
    Intuit
    Chose Intuit Mailchimp
    Besides standard email, I have mostly used Mailchimp. The free version is a great way to get started and test to see if it is right for you. Compared to other programs it is easier to pick a highly recommended one than work on getting that set up. Emails can be difficult to …
    Incentivized
    SAP
    Chose SAP Engagement Cloud
    These two products, Mailchimp and Constant Contact, were our very first experiences. However, we were highly unhappy with how they worked. With Emarsys, we can send messages to the audience at a mass level. Email advertising is one of our most favoruite features in Emarsys and …
    Incentivized
    Chose SAP Engagement Cloud
    Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs.

    HubSpot is not only marketed as an ESP. They are a more …
    Incentivized
    Chose SAP Engagement Cloud
    Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or …
    Incentivized
    Chose SAP Engagement Cloud
    Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.

    They need to seriously improve the email …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    251 Answers
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    91%
    Delivers good value for the price
    244 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    89%
    Happy with the feature set
    255 Answers
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    215 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    247 Answers
    No answers on this topic
    Features
    Cheetah DigitalIntuit MailchimpSAP Engagement Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cheetah Digital and Intuit Mailchimp and SAP Engagement Cloud
    Feature
    Cheetah Digital
    -
    Ratings
    Intuit Mailchimp
    8.1
    585 Ratings
    4% above category average
    SAP Engagement Cloud
    6.5
    8 Ratings
    18% below category average
    WYSIWYG email editor00 Ratings8.1537 Ratings7.36 Ratings
    Dynamic content00 Ratings8.1519 Ratings8.06 Ratings
    Ability to test dynamic content00 Ratings8.2499 Ratings4.07 Ratings
    Landing pages00 Ratings8.3404 Ratings8.03 Ratings
    A/B testing00 Ratings7.7434 Ratings7.07 Ratings
    Mobile optimization00 Ratings7.9535 Ratings6.07 Ratings
    Email deliverability reporting00 Ratings8.8568 Ratings6.38 Ratings
    List management00 Ratings8.1564 Ratings4.38 Ratings
    Triggered drip sequences00 Ratings7.7385 Ratings7.75 Ratings
    Lead Management
    Comparison of Lead Management features of Cheetah Digital and Intuit Mailchimp and SAP Engagement Cloud
    Feature
    Cheetah Digital
    -
    Ratings
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    SAP Engagement Cloud
    6.5
    5 Ratings
    20% below category average
    Lead nurturing automation00 Ratings7.465 Ratings6.05 Ratings
    Lead scoring and grading00 Ratings10.01 Ratings7.04 Ratings
    Data quality management00 Ratings8.372 Ratings00 Ratings
    Automated sales alerts and tasks00 Ratings10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Cheetah Digital and Intuit Mailchimp and SAP Engagement Cloud
    Feature
    Cheetah Digital
    -
    Ratings
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    SAP Engagement Cloud
    -
    Ratings
    Calendaring00 Ratings7.448 Ratings00 Ratings
    Event/webinar marketing00 Ratings8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Cheetah Digital and Intuit Mailchimp and SAP Engagement Cloud
    Feature
    Cheetah Digital
    -
    Ratings
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    SAP Engagement Cloud
    -
    Ratings
    Social sharing and campaigns00 Ratings8.3116 Ratings00 Ratings
    Social profile integration00 Ratings8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cheetah Digital and Intuit Mailchimp and SAP Engagement Cloud
    Feature
    Cheetah Digital
    -
    Ratings
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    SAP Engagement Cloud
    6.9
    8 Ratings
    8% below category average
    Dashboards00 Ratings8.6229 Ratings7.78 Ratings
    Standard reports00 Ratings8.6560 Ratings7.08 Ratings
    Custom reports00 Ratings7.9130 Ratings6.07 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Cheetah Digital and Intuit Mailchimp and SAP Engagement Cloud
    Feature
    Cheetah Digital
    -
    Ratings
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    SAP Engagement Cloud
    7.0
    7 Ratings
    8% below category average
    API00 Ratings7.9107 Ratings7.07 Ratings
    Role-based workflow & approvals00 Ratings8.470 Ratings6.04 Ratings
    Customizability00 Ratings5.62 Ratings6.07 Ratings
    Integration with Salesforce.com00 Ratings8.554 Ratings7.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.647 Ratings9.02 Ratings
    Integration with SugarCRM00 Ratings8.12 Ratings00 Ratings
    Third-party software integrations00 Ratings7.9109 Ratings00 Ratings
    Best Alternatives
    Cheetah DigitalIntuit MailchimpSAP Engagement Cloud
    Small Businesses
    Listrak
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Iterable
    Score8.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Cheetah DigitalIntuit MailchimpSAP Engagement Cloud
    Likelihood to Recommend
    8.0
    (13 ratings)
    8.7
    (608 ratings)
    7.7
    (10 ratings)
    Likelihood to Renew
    7.6
    (3 ratings)
    10.0
    (55 ratings)
    9.9
    (2 ratings)
    Usability
    4.0
    (1 ratings)
    8.5
    (477 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    6.8
    (3 ratings)
    8.8
    (20 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (4 ratings)
    5.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    3.0
    (1 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Cheetah DigitalIntuit MailchimpSAP Engagement Cloud
    Likelihood to Recommend
    Zeta Global
    I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
    Read full review
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Pros
    Zeta Global
    • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
    • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
    • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
    Incentivized
    Read full review
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Cons
    Zeta Global
    • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
    Incentivized
    Read full review
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Likelihood to Renew
    Zeta Global
    As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
    Read full review
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Usability
    Zeta Global
    CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
    Read full review
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Reliability and Availability
    Zeta Global
    No answers on this topic
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Performance
    Zeta Global
    No answers on this topic
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Support Rating
    Zeta Global
    I've been very satisfied with the support given by Cheetah, they are always asking and looking for areas where they can help you improve upon your business. They are very knowledgeable and are able to quickly find any answer you are looking for.
    Incentivized
    Read full review
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Implementation Rating
    Zeta Global
    No answers on this topic
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Alternatives Considered
    Zeta Global
    I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.
    Incentivized
    Read full review
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Scalability
    Zeta Global
    No answers on this topic
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Return on Investment
    Zeta Global
    • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
    • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
    Incentivized
    Read full review
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.