Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverTap
Score 7.3 out of 10
Mid-Size Companies (51-1,000 employees)
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A
Maropost Marketing Cloud
Score 4.3 out of 10
N/A
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…
$279
per month
WebEngage
Score 4.4 out of 10
N/A
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification Email Marketing SMS Marketing Facebook Remarketing According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the…N/A
Pricing
CleverTapMaropost Marketing CloudWebEngage
Editions & Modules
No answers on this topic
Essential
$279
per month
Professional
$849
per month
Enterprise
$1,699
per month
No answers on this topic
Offerings
Pricing Offerings
CleverTapMaropost Marketing CloudWebEngage
Free Trial
YesYesYes
Free/Freemium Version
YesNoYes
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional DetailsDiscount for annual pricing.Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.
More Pricing Information
Community Pulse
CleverTapMaropost Marketing CloudWebEngage
Considered Multiple Products
CleverTap
Chose CleverTap
CleverTap is better than WebEngage and MoEngage when it comes to mobile marketing -- it also has a much more advanced set of analytics and segmentation tools that actually work, unlike other tools that do not have such powerful analytics in place. Also, it offers insights and …
Maropost Marketing Cloud

No answer on this topic

WebEngage
Chose WebEngage
Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend …
Chose WebEngage
WebEngage helped us and supported us to achieve our business objectives which were lacking with other tools.
Features
CleverTapMaropost Marketing CloudWebEngage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
CleverTap
-
Ratings
Maropost Marketing Cloud
7.9
8 Ratings
1% below category average
WebEngage
7.4
6 Ratings
3% below category average
WYSIWYG email editor00 Ratings8.95 Ratings00 Ratings
Dynamic content00 Ratings8.54 Ratings7.36 Ratings
Ability to test dynamic content00 Ratings6.65 Ratings7.76 Ratings
Landing pages00 Ratings8.53 Ratings00 Ratings
A/B testing00 Ratings8.46 Ratings00 Ratings
Mobile optimization00 Ratings9.45 Ratings6.35 Ratings
Email deliverability reporting00 Ratings6.98 Ratings7.16 Ratings
List management00 Ratings6.55 Ratings7.86 Ratings
Triggered drip sequences00 Ratings7.06 Ratings8.26 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
CleverTap
-
Ratings
Maropost Marketing Cloud
8.1
7 Ratings
5% above category average
WebEngage
7.2
6 Ratings
2% below category average
Dashboards00 Ratings6.46 Ratings7.56 Ratings
Standard reports00 Ratings9.64 Ratings7.56 Ratings
Custom reports00 Ratings8.35 Ratings6.76 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
CleverTap
-
Ratings
Maropost Marketing Cloud
9.9
2 Ratings
20% above category average
WebEngage
-
Ratings
URL Validation00 Ratings10.01 Ratings00 Ratings
Link Tracking00 Ratings10.01 Ratings00 Ratings
Image Validation00 Ratings10.01 Ratings00 Ratings
Inbox Display00 Ratings10.01 Ratings00 Ratings
Email Accessibility Tools00 Ratings9.62 Ratings00 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings00 Ratings
Spam Testing00 Ratings10.01 Ratings00 Ratings
Email Previews00 Ratings9.62 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
CleverTap
-
Ratings
Maropost Marketing Cloud
-
Ratings
WebEngage
6.1
5 Ratings
25% below category average
Lead nurturing automation00 Ratings00 Ratings6.65 Ratings
Automated sales alerts and tasks00 Ratings00 Ratings5.65 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
CleverTap
-
Ratings
Maropost Marketing Cloud
-
Ratings
WebEngage
6.9
6 Ratings
7% below category average
Calendaring00 Ratings00 Ratings8.05 Ratings
Event/webinar marketing00 Ratings00 Ratings5.74 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
CleverTap
-
Ratings
Maropost Marketing Cloud
-
Ratings
WebEngage
7.1
6 Ratings
5% below category average
API00 Ratings00 Ratings8.26 Ratings
Role-based workflow & approvals00 Ratings00 Ratings7.15 Ratings
Customizability00 Ratings00 Ratings6.85 Ratings
Integration with Salesforce.com00 Ratings00 Ratings6.15 Ratings
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CleverTapMaropost Marketing CloudWebEngage
Small Businesses
OneSignal
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Score 8.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Vbout
Vbout
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Medium-sized Companies
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
CleverTapMaropost Marketing CloudWebEngage
Likelihood to Recommend
7.7
(9 ratings)
4.3
(8 ratings)
7.3
(6 ratings)
Support Rating
10.0
(1 ratings)
2.0
(1 ratings)
-
(0 ratings)
User Testimonials
CleverTapMaropost Marketing CloudWebEngage
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
Read full review
Maropost
Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
Read full review
WebEngage
WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
Read full review
Pros
CleverTap
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
Read full review
Maropost
  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
Read full review
WebEngage
  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Read full review
Cons
CleverTap
  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
Read full review
Maropost
  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
Read full review
WebEngage
  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Read full review
Support Rating
CleverTap
For their expertise and timely resolution to our issues.
Read full review
Maropost
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
Read full review
WebEngage
No answers on this topic
Alternatives Considered
CleverTap
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
Read full review
Maropost
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
Read full review
WebEngage
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
Read full review
Return on Investment
CleverTap
  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Read full review
Maropost
  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
Read full review
WebEngage
  • Helped in lowering cost of marketing.
  • Driving higher volume of Direct Sales.
  • Increasing conversion rate on the website.
  • Increasing lead to sale ratio.
Read full review
ScreenShots

CleverTap Screenshots

Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports

Maropost Marketing Cloud Screenshots

Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report

WebEngage Screenshots

Screenshot of Webengage dashboard - User AnalyticsScreenshot of Webenagge dashboard - User DetailsScreenshot of Webengage dashboard - Creating Mobile notificationsScreenshot of Webengage dashboard - Creating EmailsScreenshot of Webengage Dashboard - Journey DesignerScreenshot of Webengage Dashboard - Journey Designer (2)