Constant Contact vs Makesbridge

Likelihood to Recommend

Constant Contact is terrific for an organization with a marketing budget that would like to send out a variety of emails with visuals, videos, surveys and/or coupons. It's a quick way to reach thousands of potential and/or current customers at a reasonable price. However, for the startup or the company that is very concerned about budget, there is no free version and the monthly paid versions can be a bit more pricey than some comparable competitors.

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Jason Carlage

Director of Sales

GlobalyceumE-Learning, 1-10 employees

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Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.

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Michelle Rogers

Director of Sales

Emergent Vision Technologies, Inc.Electrical/Electronic Manufacturing, 1-10 employees

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Feature Rating Comparison

Constant Contact

Makesbridge

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Constant Contact

Makesbridge

Dashboards

Standard reports

Custom reports

Constant Contact

Makesbridge

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Constant Contact

Makesbridge

Calendaring

Event/webinar marketing

Constant Contact

Makesbridge

Social sharing and campaigns

Social profile integration

Constant Contact

Makesbridge

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Pros

We are a huge fan of the numerous templates that may be used for designing emails.
Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
The metrics and data gathered from email campaigns is very detailed and helpful.

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Verified User

Employee in Marketing

Non-Profit Organization Management Company, 1-10 employees

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Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.

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Bryan Barnes

CEO

LA Pool GuysChemicals, 1-10 employees

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Cons

This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
I really don't have any dislikes with the software now that I am familiar with the product.

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Verified User

Professional in Finance and Accounting

Human Resources Company, 1001-5000 employees

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I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.

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Julie Bylow

Market Education Strategist

StaffReadyComputer Software, 11-50 employees

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Likelihood to Renew

Constant Contact 8.0

Based on 19 answers

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret.

Multimedia Communications Supervisor

Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees

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Makesbridge 9.1

Based on 2 answers

Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.

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Julie Bylow

Market Education Strategist

StaffReadyComputer Software, 11-50 employees

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Usability

Constant Contact 8.9

Based on 8 answers

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Giselle Aguiar

Owner, Consultant

AZ Social Media WizInternet, Myself Only

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Makesbridge 8.8

Based on 2 answers

I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.

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Julie Bylow

Market Education Strategist

StaffReadyComputer Software, 11-50 employees

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Reliability and Availability

Constant Contact 9.0

Based on 2 answers

No major problems in sending out the email campaigns and accessing the analytics

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

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Makesbridge 9.1

Based on 2 answers

Their tech support staff is the BEST I have worked with!

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Verified User

C-Level Executive in Corporate

Non-Profit Organization Management Company, 1-10 employees

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Performance

Constant Contact 10.0

Based on 2 answers

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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Makesbridge 9.1

Based on 1 answer

Best tech support in the software industry.

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Verified User

C-Level Executive in Corporate

Non-Profit Organization Management Company, 1-10 employees

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Support Rating

Constant Contact 3.0

Based on 8 answers

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Verified User

Administrative Assistant in Marketing

Real Estate Company, 51-200 employees

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Makesbridge 8.2

Based on 2 answers

While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should

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Verified User

C-Level Executive in Corporate

Non-Profit Organization Management Company, 1-10 employees

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Implementation Rating

Constant Contact 8.0

Based on 4 answers

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I think if I were coming in with nothing in hand, I would have chosen MailChimp over Constant Contact. Constant Contact won because it was the incumbent and we're satisfied.The time and operating cost of moving from one platform to another was higher than the expected return on that change. I don't think anything about Constant Contact is much better or worse, in my view, than the other.Pretty lukewarm, I know. But it's honest!

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Jeff Bramhall

Chief Operating Officer

Reflexive Performance ResetSports, 1-10 employees

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Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.

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Warren Wear

Director Technology

bottlerocket marketing groupMarketing and Advertising, 11-50 employees

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Scalability

Constant Contact 10.0

Based on 1 answer

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Return on Investment

Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.

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Jorden Beatty

Digital Marketing Manager

LGD CommunicationsMarketing and Advertising, 11-50 employees

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Good customer service and allows us to use our leads without much restriction.
Price still considered quite high for a very small business like us.

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Cymon Tan

Marketing Executive

YF AsiaEvents Services, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Constant Contact Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Makesbridge Editions & Modules

Edition

Pay As You Go	¹
Mini	$29²
SMB	$75²
MKS PRO	$150³
Enterprise	$500⁴
Engage	$1,500⁵

Custom Pricing
per month (1 account)
per month (5 accounts)
per month (10 accounts)
per month (25 accounts)

Additional Pricing Details

Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.

Rating Summary

Constant Contact

Makesbridge

Constant Contact

Makesbridge

Constant Contact

Makesbridge

Constant Contact

Makesbridge

Constant Contact

Makesbridge

Constant Contact

Makesbridge

Constant Contact

Makesbridge

Constant Contact

Makesbridge

Constant Contact

Makesbridge

Likelihood to Recommend