What users are saying about
10 Ratings
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Top Rated
1659 Ratings
10 Ratings
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Score 8 out of 100

HubSpot Marketing Hub

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Top Rated
1659 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Contentful

Coming from WordPress, Contentful feels like content management as it should be. There's no clutter to get rid of, you can simply start building from scratch, and the end product is perfectly tailored to your or your clients needs.
Andrew Folts | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot is well suited for many scenarios but the most prominent one in my role is following up with clients and/or prospects. It really helps me keep track of last interactions which includes notes, emails, calls, and meetings. Being able to see previous contact with a person helps me know where I have left off and also how I need to follow up. This is crucial for sales people since it is very difficult to remember all interactions and communications on your own.
Meredith Mackay | TrustRadius Reviewer

Feature Rating Comparison

Security

Contentful
8.7
HubSpot Marketing Hub
Role-based user permissions
Contentful
8.7
HubSpot Marketing Hub

Platform & Infrastructure

Contentful
7.7
HubSpot Marketing Hub
8.0
API
Contentful
7.2
HubSpot Marketing Hub
8.1
Internationalization / multi-language
Contentful
8.2
HubSpot Marketing Hub
Role-based workflow & approvals
Contentful
HubSpot Marketing Hub
8.2
Customizability
Contentful
HubSpot Marketing Hub
8.3
Integration with Salesforce.com
Contentful
HubSpot Marketing Hub
8.2
Integration with Microsoft Dynamics CRM
Contentful
HubSpot Marketing Hub
7.7
Integration with SugarCRM
Contentful
HubSpot Marketing Hub
7.7

Web Content Creation

Contentful
7.6
HubSpot Marketing Hub
WYSIWYG editor
Contentful
7.5
HubSpot Marketing Hub
Code quality / cleanliness
Contentful
9.0
HubSpot Marketing Hub
Admin section
Contentful
7.9
HubSpot Marketing Hub
Page templates
Contentful
7.5
HubSpot Marketing Hub
Library of website themes
Contentful
7.2
HubSpot Marketing Hub
Mobile optimization / responsive design
Contentful
7.4
HubSpot Marketing Hub
Publishing workflow
Contentful
7.5
HubSpot Marketing Hub
Form generator
Contentful
7.0
HubSpot Marketing Hub

Web Content Management

Contentful
7.7
HubSpot Marketing Hub
Content taxonomy
Contentful
7.6
HubSpot Marketing Hub
SEO support
Contentful
8.2
HubSpot Marketing Hub
Bulk management
Contentful
7.2
HubSpot Marketing Hub
Availability / breadth of extensions
Contentful
6.5
HubSpot Marketing Hub
Community / comment management
Contentful
9.0
HubSpot Marketing Hub

Email & Online Marketing

Contentful
HubSpot Marketing Hub
8.5
WYSIWYG email editor
Contentful
HubSpot Marketing Hub
8.3
Dynamic content
Contentful
HubSpot Marketing Hub
8.2
Ability to test dynamic content
Contentful
HubSpot Marketing Hub
8.0
Landing pages
Contentful
HubSpot Marketing Hub
8.8
A/B testing
Contentful
HubSpot Marketing Hub
8.3
Mobile optimization
Contentful
HubSpot Marketing Hub
8.5
Email deliverability reporting
Contentful
HubSpot Marketing Hub
8.8
List management
Contentful
HubSpot Marketing Hub
8.5
Triggered drip sequences
Contentful
HubSpot Marketing Hub
8.9

Lead Management

Contentful
HubSpot Marketing Hub
8.4
Lead nurturing
Contentful
HubSpot Marketing Hub
8.8
Lead scoring and grading
Contentful
HubSpot Marketing Hub
8.3
Data quality management
Contentful
HubSpot Marketing Hub
8.1
Automated sales alerts and tasks
Contentful
HubSpot Marketing Hub
8.5

Campaign Management

Contentful
HubSpot Marketing Hub
8.3
Calendaring
Contentful
HubSpot Marketing Hub
8.2
Event/webinar marketing
Contentful
HubSpot Marketing Hub
8.3

Social Media Marketing

Contentful
HubSpot Marketing Hub
8.2
Social sharing and campaigns
Contentful
HubSpot Marketing Hub
8.3
Social profile integration
Contentful
HubSpot Marketing Hub
8.1

Reporting & Analytics

Contentful
HubSpot Marketing Hub
8.5
Dashboards
Contentful
HubSpot Marketing Hub
8.3
Standard reports
Contentful
HubSpot Marketing Hub
8.6
Custom reports
Contentful
HubSpot Marketing Hub
8.7

Pros

Contentful

  • Contentful provides organized, flexible data models with support for a variety of data types and content editors (e.g. WYSIWYGs, form fields, raw text areas).
  • Contentful has great built-in versioning features with history and draft states so it's easy to make updates and revert when needed.
  • Contentful has an intuitive user interface and good support for multiple spaces (which can be helpful for companies that need separate projects for dev/staging/production).
Eric Mason | TrustRadius Reviewer

HubSpot Marketing Hub

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
Heather Robinette, MBA | TrustRadius Reviewer

Cons

Contentful

  • Preview of changes prior to publishing
  • The ability to use a spell check plug-in when working on content (it doesn't work well with Grammarly)
Nathaly Sierra | TrustRadius Reviewer

HubSpot Marketing Hub

  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Sean Dunshee | TrustRadius Reviewer

Likelihood to Renew

Contentful

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Contentful

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.2
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust | TrustRadius Reviewer

Reliability and Availability

Contentful

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery | TrustRadius Reviewer

Performance

Contentful

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 18 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Contentful

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.9
Based on 82 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns | TrustRadius Reviewer

In-Person Training

Contentful

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Contentful

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Contentful

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 51 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Contentful

Contentful offers a great deal of features for a relatively low price. This is what ended up persuading us to purchase it. We also gathered that this was one of the more well-rated products out there, which was encouraging. It definitely stacks up well against its competitors.
Nathan Richardson | TrustRadius Reviewer

HubSpot Marketing Hub

We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
Romy Ribitzky | TrustRadius Reviewer

Scalability

Contentful

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith | TrustRadius Reviewer

Return on Investment

Contentful

  • It speed up our content creation process
  • We've freed up dev and design resources for more important projects
  • Given freedom to people to create new pages, while keeping some control so they wouldn't make serious mistakes
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • For our customers and us: High Lead Conversion
  • For our customers and us: More business from digital channels
  • For our customers and us: Shorter salescykles
  • For our customers and us: ROI faster
  • For our customers and us: Heighten Brand loyalty and customer sharing.
Sara Larsen | TrustRadius Reviewer

Screenshots

Pricing Details

Contentful

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Contentful Editions & Modules

Edition
CommunityFree
Team489/month
EnterpriseCustom
    Additional Pricing Details

    HubSpot Marketing Hub

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    HubSpot Marketing Hub Editions & Modules

    Edition
    Pro$8001
    Enterprise$3,2002
    Starter$503
    Free$04
    1. per month (includes 1,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Contentful
    8.2
    HubSpot Marketing Hub
    8.8

    Likelihood to Renew

    Contentful
    HubSpot Marketing Hub
    10.0

    Usability

    Contentful
    HubSpot Marketing Hub
    9.2

    Reliability and Availability

    Contentful
    HubSpot Marketing Hub
    9.1

    Performance

    Contentful
    HubSpot Marketing Hub
    8.9

    Support Rating

    Contentful
    HubSpot Marketing Hub
    9.9

    In-Person Training

    Contentful
    HubSpot Marketing Hub
    9.1

    Online Training

    Contentful
    HubSpot Marketing Hub
    9.1

    Implementation Rating

    Contentful
    HubSpot Marketing Hub
    7.3

    Scalability

    Contentful
    HubSpot Marketing Hub
    7.3

    Add comparison