What users are saying about
49 Ratings
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Top Rated
548 Ratings
49 Ratings
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Score 7.1 out of 100

Hootsuite

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Top Rated
548 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Cool Tabs

For startup companies, I think Cool Tabs is just right to get that initial customer view. It provides a good amount of basic resources and can really get decisions made if used correctly of course. Before diving into the product, I'd say have an idea of where you are going to target because it is not the best for Twitter.
Duncan Hernandez | TrustRadius Reviewer

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Cool Tabs
Hootsuite
7.0
Boolean keyword searches
Cool Tabs
Hootsuite
6.9
Filtering out noise/spam
Cool Tabs
Hootsuite
6.1
Sentiment analysis
Cool Tabs
Hootsuite
6.6
Broad channel coverage
Cool Tabs
Hootsuite
8.2

Publishing

Cool Tabs
Hootsuite
8.1
Content planning and scheduling
Cool Tabs
Hootsuite
9.2
Audience targeting
Cool Tabs
Hootsuite
7.4
Content optimization
Cool Tabs
Hootsuite
7.6
Workflow management
Cool Tabs
Hootsuite
8.1

Engagement

Cool Tabs
Hootsuite
7.8
Automated routing and prioritization
Cool Tabs
Hootsuite
7.6
Customer interaction histories
Cool Tabs
Hootsuite
7.6
Bulk actions
Cool Tabs
Hootsuite
8.1

Marketing

Cool Tabs
Hootsuite
6.8
Lead generation
Cool Tabs
Hootsuite
6.9
Content marketing
Cool Tabs
Hootsuite
7.2
Paid media management
Cool Tabs
Hootsuite
6.5
Campaigns and promotions
Cool Tabs
Hootsuite
6.6

Channel coverage/integration

Cool Tabs
Hootsuite
8.5
Twitter
Cool Tabs
Hootsuite
9.4
Facebook
Cool Tabs
Hootsuite
9.1
LinkedIn
Cool Tabs
Hootsuite
8.9
Google+
Cool Tabs
Hootsuite
8.8
Instagram
Cool Tabs
Hootsuite
7.5
Pinterest
Cool Tabs
Hootsuite
8.1
YouTube
Cool Tabs
Hootsuite
7.5

Reporting/analytics

Cool Tabs
Hootsuite
7.1
Campaign success analytics
Cool Tabs
Hootsuite
7.3
Real-time tracking
Cool Tabs
Hootsuite
7.4
Competitor analysis
Cool Tabs
Hootsuite
6.6

Account management

Cool Tabs
Hootsuite
8.0
Role-based user permissions & privileges
Cool Tabs
Hootsuite
8.2
Mobile access
Cool Tabs
Hootsuite
7.8

Pros

Cool Tabs

  • It provides a wide range of settings options to your social media promotions.
  • Is easy to use for developing and managing promotions.
  • It offers an very complete tool to extract information about your promotions.
  • The support service is highly advisable: fast and adequate to satisfy users' needs.
Estela Oya Costa | TrustRadius Reviewer

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

Cons

Cool Tabs

  • Kind of expensive at $25 per month.
  • I am not sure if they partnered with Instagram in someway, but It seems to be more focused on that platform when it comes to detailed analytics.
Ashia Ackov | TrustRadius Reviewer

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Cool Tabs

Cool Tabs 7.8
Based on 7 answers
I have a good relationship with the customer service and I love to help them to promote their service.
Marc Mañé Solé | TrustRadius Reviewer

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Cool Tabs

Cool Tabs 7.3
Based on 1 answer
No answer on this topic is available.

Hootsuite

Hootsuite 9.3
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Cool Tabs

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 18 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

Performance

Cool Tabs

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 16 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

Support Rating

Cool Tabs

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 7.4
Based on 49 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

Online Training

Cool Tabs

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

Implementation Rating

Cool Tabs

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 43 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Cool Tabs

We have gone to Cool-Tabs after testing the Hootsuite monitoring. We were not entirely satisfied with the amount and type of information we obtained. With Cool-Tabs we trawled better on Twitter and Instagram hashtags and we can easily identify influencers.
However, we continue to use Hootsuite to schedule and manage publications and customer service 2.0.
Anonymous | TrustRadius Reviewer

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Return on Investment

Cool Tabs

  • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
  • When the customer is engaged, they are more likely to share and or inquire about what we do.
  • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
Ashia Ackov | TrustRadius Reviewer

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

Cool Tabs

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$49*

* per plan

Cool Tabs Editions & Modules

Edition
Gold$1991
Diamond with Unlimited Campaigns$4991
Diamond$3991
Stone$491
Diamond with Paths$4992
Diamond with Paths and Unlimited Campaigns$6992
  1. Per User per Month
  2. User per Month
Additional Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Cool Tabs
7.1
Hootsuite
8.4

Likelihood to Renew

Cool Tabs
7.8
Hootsuite
8.4

Usability

Cool Tabs
7.3
Hootsuite
9.3

Reliability and Availability

Cool Tabs
Hootsuite
10.0

Performance

Cool Tabs
Hootsuite
10.0

Support Rating

Cool Tabs
Hootsuite
7.4

In-Person Training

Cool Tabs
Hootsuite
6.0

Online Training

Cool Tabs
Hootsuite
10.0

Implementation Rating

Cool Tabs
Hootsuite
10.0

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