Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cool Tabs
Score 9.7 out of 10
Small Businesses (1-50 employees)
Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to choose from: Paths (Choose Your Own Adventure), Trivia, Personality Tests, Instant Win, sweepstakes, competitions, coupon codes, and more. Cool Tabs enables users to create interactive content…
$49
Per User per Month
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month
Pricing
Cool TabsHootsuite
Editions & Modules
Stone
$49
Per User per Month
Gold
$199
Per User per Month
Diamond
$399
Per User per Month
Diamond with Unlimited Campaigns
$499
Per User per Month
Diamond with Paths
$499
User per Month
Diamond with Paths and Unlimited Campaigns
$699
User per Month
Professional
$99
per month
Team
$249
per month
Business
$739
per month
Enterprise
Contact for Pricing
Offerings
Pricing Offerings
Cool TabsHootsuite
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$49 per planOptional
Additional Details*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $99/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts
More Pricing Information
Community Pulse
Cool TabsHootsuite
Considered Both Products
Cool Tabs
Chose Cool Tabs
We have gone to Cool-Tabs after testing the Hootsuite monitoring. We were not entirely satisfied with the amount and type of information we obtained. With Cool-Tabs we trawled better on Twitter and Instagram hashtags and we can easily identify influencers.

Hootsuite

No answer on this topic

Top Pros
Top Cons
Features
Cool TabsHootsuite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
7.5
262 Ratings
3% below category average
Boolean keyword searches00 Ratings7.4178 Ratings
Filtering out noise/spam00 Ratings7.0186 Ratings
Sentiment analysis00 Ratings7.4180 Ratings
Broad channel coverage00 Ratings8.3245 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
8.3
368 Ratings
4% above category average
Content planning and scheduling00 Ratings8.9367 Ratings
Audience targeting00 Ratings8.1252 Ratings
Content optimization00 Ratings7.8300 Ratings
Workflow management00 Ratings8.2309 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
7.8
295 Ratings
4% below category average
Automated routing and prioritization00 Ratings7.7213 Ratings
Customer interaction histories00 Ratings7.6230 Ratings
Bulk actions00 Ratings8.0253 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
7.4
285 Ratings
4% below category average
Lead generation00 Ratings6.6171 Ratings
Content marketing00 Ratings7.8255 Ratings
Paid media management00 Ratings7.5170 Ratings
Campaigns and promotions00 Ratings7.8218 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
8.6
364 Ratings
1% above category average
Twitter00 Ratings8.9333 Ratings
Facebook00 Ratings9.0348 Ratings
LinkedIn00 Ratings8.7304 Ratings
Google+00 Ratings8.960 Ratings
Instagram00 Ratings8.5307 Ratings
Pinterest00 Ratings8.2158 Ratings
YouTube00 Ratings8.2145 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
7.8
292 Ratings
1% below category average
Campaign success analytics00 Ratings7.8268 Ratings
Real-time tracking00 Ratings7.9269 Ratings
Competitor analysis00 Ratings7.7182 Ratings
Account management
Comparison of Account management features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
8.1
304 Ratings
0% below category average
Role-based user permissions & privileges00 Ratings8.4257 Ratings
Mobile access00 Ratings7.9282 Ratings
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Cool TabsHootsuite
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Score 1.7 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Emplifi Social Marketing Cloud
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Score 8.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
Cool TabsHootsuite
Likelihood to Recommend
9.7
(14 ratings)
8.4
(427 ratings)
Likelihood to Renew
8.0
(8 ratings)
9.2
(89 ratings)
Usability
7.3
(1 ratings)
8.2
(65 ratings)
Availability
-
(0 ratings)
9.5
(21 ratings)
Performance
-
(0 ratings)
9.5
(19 ratings)
Support Rating
-
(0 ratings)
7.4
(264 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(17 ratings)
Implementation Rating
-
(0 ratings)
8.1
(39 ratings)
Configurability
-
(0 ratings)
7.1
(3 ratings)
Ease of integration
-
(0 ratings)
8.2
(2 ratings)
Product Scalability
-
(0 ratings)
8.3
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.5
(3 ratings)
Vendor pre-sale
-
(0 ratings)
8.3
(18 ratings)
User Testimonials
Cool TabsHootsuite
Likelihood to Recommend
Cool Tabs
In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
Read full review
Hootsuite
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Read full review
Pros
Cool Tabs
  • It provides a wide range of settings options to your social media promotions.
  • Is easy to use for developing and managing promotions.
  • It offers an very complete tool to extract information about your promotions.
  • The support service is highly advisable: fast and adequate to satisfy users' needs.
Read full review
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Cons
Cool Tabs
  • Interface is a bit difficult.
  • Management if the tool is not intuitive.
  • More filters for analyzing would be great specifically in the demographics region.
Read full review
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Likelihood to Renew
Cool Tabs
I have a good relationship with the customer service and I love to help them to promote their service.
Read full review
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Usability
Cool Tabs
No answers on this topic
Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
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Reliability and Availability
Cool Tabs
No answers on this topic
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Performance
Cool Tabs
No answers on this topic
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Support Rating
Cool Tabs
No answers on this topic
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
In-Person Training
Cool Tabs
No answers on this topic
Hootsuite
Very easy to teach and learn
Read full review
Online Training
Cool Tabs
No answers on this topic
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Implementation Rating
Cool Tabs
No answers on this topic
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Alternatives Considered
Cool Tabs
Easypromos is one of the best tools you can use to run your contests. The application allows you to create contests for Facebook, Instagram, Twitter, Pinterest and YouTube.You can choose the objective of your campaign, whether it is to increase followers, improve your brand awareness, etc., and you can run various types of promotional initiatives, including giveaways, games, and quizzes.
Read full review
Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
Read full review
Scalability
Cool Tabs
No answers on this topic
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Return on Investment
Cool Tabs
  • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
  • When the customer is engaged, they are more likely to share and or inquire about what we do.
  • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
Read full review
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
ScreenShots

Cool Tabs Screenshots

Screenshot of Page Performance DashboardScreenshot of Stats DashboardScreenshot of Instagram hashtag analysis: top potential contributorsScreenshot of Instagram hashtag analysis: words analysisScreenshot of Twitter Hashtag Analysis: Main StatsScreenshot of Campaign Stats Dashboard

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.