Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cool Tabs
Score 8.5 out of 10
Small Businesses (1-50 employees)
Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to choose from: Paths (Choose Your Own Adventure), Trivia, Personality Tests, Instant Win, sweepstakes, competitions, coupon codes, and more. Cool Tabs enables users to create interactive content…
$49
Per User per Month
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$249
per month per user
Pricing
Cool TabsHootsuite
Editions & Modules
Stone
$49
Per User per Month
Gold
$199
Per User per Month
Diamond
$399
Per User per Month
Diamond with Unlimited Campaigns
$499
Per User per Month
Diamond with Paths
$499
User per Month
Diamond with Paths and Unlimited Campaigns
$699
User per Month
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Offerings
Pricing Offerings
Cool TabsHootsuite
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$49 per planOptional
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
Cool TabsHootsuite
Considered Both Products
Cool Tabs
Chose Cool Tabs
We have gone to Cool-Tabs after testing the Hootsuite monitoring. We were not entirely satisfied with the amount and type of information we obtained. With Cool-Tabs we trawled better on Twitter and Instagram hashtags and we can easily identify influencers.

Hootsuite

No answer on this topic

Features
Cool TabsHootsuite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
6.6
310 Ratings
14% below category average
Boolean keyword searches00 Ratings6.5204 Ratings
Filtering out noise/spam00 Ratings6.3215 Ratings
Sentiment analysis00 Ratings6.3212 Ratings
Broad channel coverage00 Ratings7.4285 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
7.8
430 Ratings
3% below category average
Content planning and scheduling00 Ratings8.8429 Ratings
Audience targeting00 Ratings6.9292 Ratings
Content optimization00 Ratings7.5352 Ratings
Workflow management00 Ratings7.8364 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
7.5
346 Ratings
8% below category average
Automated routing and prioritization00 Ratings7.3250 Ratings
Customer interaction histories00 Ratings7.4269 Ratings
Bulk actions00 Ratings7.8298 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
6.8
325 Ratings
12% below category average
Lead generation00 Ratings6.6198 Ratings
Content marketing00 Ratings7.5292 Ratings
Paid media management00 Ratings6.5197 Ratings
Campaigns and promotions00 Ratings6.5246 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
8.1
422 Ratings
3% below category average
Twitter00 Ratings7.5380 Ratings
Facebook00 Ratings8.6405 Ratings
LinkedIn00 Ratings8.2353 Ratings
Google+00 Ratings8.960 Ratings
Instagram00 Ratings8.3359 Ratings
Pinterest00 Ratings7.7175 Ratings
YouTube00 Ratings7.4165 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
7.7
347 Ratings
0% below category average
Campaign success analytics00 Ratings7.9319 Ratings
Real-time tracking00 Ratings7.5321 Ratings
Competitor analysis00 Ratings7.6221 Ratings
Account management
Comparison of Account management features of Product A and Product B
Cool Tabs
-
Ratings
Hootsuite
7.6
354 Ratings
4% below category average
Role-based user permissions & privileges00 Ratings8.0301 Ratings
Mobile access00 Ratings7.2325 Ratings
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Cool TabsHootsuite
Small Businesses
Growave
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Score 9.7 out of 10
CoSchedule Marketing Suite
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Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Sprout Social
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User Ratings
Cool TabsHootsuite
Likelihood to Recommend
8.2
(15 ratings)
8.3
(486 ratings)
Likelihood to Renew
8.0
(8 ratings)
8.7
(89 ratings)
Usability
7.3
(2 ratings)
8.2
(125 ratings)
Availability
-
(0 ratings)
9.8
(21 ratings)
Performance
-
(0 ratings)
9.8
(19 ratings)
Support Rating
-
(0 ratings)
7.0
(263 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(17 ratings)
Implementation Rating
-
(0 ratings)
8.0
(39 ratings)
Configurability
-
(0 ratings)
7.2
(3 ratings)
Ease of integration
-
(0 ratings)
7.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.1
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.9
(3 ratings)
Vendor pre-sale
-
(0 ratings)
8.3
(18 ratings)
User Testimonials
Cool TabsHootsuite
Likelihood to Recommend
Cool Tabs
In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
Read full review
Hootsuite
If you are doing anything with social media - planning, tracking, or have multiple channels, Hootsuite will be PERFECT! In our case with multiple channels, if we did not have this platform it would be really difficult to keep things organized and in one place. Hootsuite will help you and any social teams stay in the know with all of your content and will help ensure that you create an effective media plan.
Read full review
Pros
Cool Tabs
  • It provides a wide range of settings options to your social media promotions.
  • Is easy to use for developing and managing promotions.
  • It offers an very complete tool to extract information about your promotions.
  • The support service is highly advisable: fast and adequate to satisfy users' needs.
Read full review
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Cons
Cool Tabs
  • Interface is a bit difficult.
  • Management if the tool is not intuitive.
  • More filters for analyzing would be great specifically in the demographics region.
Read full review
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Likelihood to Renew
Cool Tabs
I have a good relationship with the customer service and I love to help them to promote their service.
Read full review
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Usability
Cool Tabs
Because it lacks customization options for its aesthetics. We did a specific adaptation for registering entries and participants, and it worked perfectly. It's a very comprehensive tool for launching viral campaigns for all types of businesses. We will continue working on campaigns in collaboration with Cool Tabs. Porque le falta capacidad de personalización de la estética.En su momento, hicimos una adaptación concreta para el registro de participaciones y participantes y sale todo genial. Es una herramienta muy completa para lanzar campañas virales para todo tipo de empresas. Seguiremos trabajando las campañas en colaboración con Cool Tabs.
Read full review
Hootsuite
Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts.
Read full review
Reliability and Availability
Cool Tabs
No answers on this topic
Hootsuite
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Read full review
Performance
Cool Tabs
No answers on this topic
Hootsuite
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Read full review
Support Rating
Cool Tabs
No answers on this topic
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
In-Person Training
Cool Tabs
No answers on this topic
Hootsuite
Very easy to teach and learn
Read full review
Online Training
Cool Tabs
No answers on this topic
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Implementation Rating
Cool Tabs
No answers on this topic
Hootsuite
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
Read full review
Alternatives Considered
Cool Tabs
Easypromos is one of the best tools you can use to run your contests. The application allows you to create contests for Facebook, Instagram, Twitter, Pinterest and YouTube.You can choose the objective of your campaign, whether it is to increase followers, improve your brand awareness, etc., and you can run various types of promotional initiatives, including giveaways, games, and quizzes.
Read full review
Hootsuite
Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the older school side we do not. We like the Hootsuite system
Read full review
Scalability
Cool Tabs
No answers on this topic
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Return on Investment
Cool Tabs
  • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
  • When the customer is engaged, they are more likely to share and or inquire about what we do.
  • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
Read full review
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
ScreenShots

Cool Tabs Screenshots

Screenshot of Page Performance DashboardScreenshot of Stats DashboardScreenshot of Instagram hashtag analysis: top potential contributorsScreenshot of Instagram hashtag analysis: words analysisScreenshot of Twitter Hashtag Analysis: Main StatsScreenshot of Campaign Stats Dashboard

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.