What users are saying about
53 Ratings
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Top Rated
854 Ratings
53 Ratings
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Score 8.7 out of 100

Hootsuite

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Top Rated
854 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Listening/monitoring

    Cool Tabs

    Feature Set Not Supported
    N/A
    7.7

    Hootsuite

    77%
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.7
    77%
    122 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.4
    74%
    133 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.6
    76%
    127 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.2
    82%
    175 Ratings

    Publishing

    Cool Tabs

    Feature Set Not Supported
    N/A
    8.3

    Hootsuite

    83%
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.1
    91%
    234 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.8
    78%
    160 Ratings

    Content optimization

    N/A
    0 Ratings
    7.9
    79%
    191 Ratings

    Workflow management

    N/A
    0 Ratings
    8.3
    83%
    198 Ratings

    Engagement

    Cool Tabs

    Feature Set Not Supported
    N/A
    8.0

    Hootsuite

    80%
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.8
    78%
    145 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    7.9
    79%
    150 Ratings

    Bulk actions

    N/A
    0 Ratings
    8.2
    82%
    172 Ratings

    Marketing

    Cool Tabs

    Feature Set Not Supported
    N/A
    7.7

    Hootsuite

    77%
    Hootsuite ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.1
    71%
    113 Ratings

    Content marketing

    N/A
    0 Ratings
    8.3
    83%
    169 Ratings

    Paid media management

    N/A
    0 Ratings
    7.5
    75%
    108 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.7
    77%
    148 Ratings

    Channel coverage/integration

    Cool Tabs

    Feature Set Not Supported
    N/A
    8.6

    Hootsuite

    86%
    Hootsuite ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.2
    92%
    215 Ratings

    Facebook

    N/A
    0 Ratings
    9.0
    90%
    222 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.8
    88%
    198 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    60 Ratings

    Instagram

    N/A
    0 Ratings
    8.3
    83%
    195 Ratings

    Pinterest

    N/A
    0 Ratings
    7.9
    79%
    105 Ratings

    YouTube

    N/A
    0 Ratings
    8.2
    82%
    100 Ratings

    Reporting/analytics

    Cool Tabs

    Feature Set Not Supported
    N/A
    8.0

    Hootsuite

    80%
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.0
    80%
    173 Ratings

    Real-time tracking

    N/A
    0 Ratings
    8.0
    80%
    183 Ratings

    Competitor analysis

    N/A
    0 Ratings
    7.9
    79%
    120 Ratings

    Account management

    Cool Tabs

    Feature Set Not Supported
    N/A
    8.4

    Hootsuite

    84%
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.6
    86%
    173 Ratings

    Mobile access

    N/A
    0 Ratings
    8.1
    81%
    191 Ratings

    Attribute Ratings

    • Cool Tabs is rated higher in 1 area: Likelihood to Recommend
    • Hootsuite is rated higher in 2 areas: Likelihood to Renew, Usability

    Likelihood to Recommend

    9.3

    Cool Tabs

    93%
    16 Ratings
    8.4

    Hootsuite

    84%
    291 Ratings

    Likelihood to Renew

    8.0

    Cool Tabs

    80%
    8 Ratings
    8.8

    Hootsuite

    88%
    80 Ratings

    Usability

    7.3

    Cool Tabs

    73%
    1 Rating
    9.0

    Hootsuite

    90%
    27 Ratings

    Availability

    Cool Tabs

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    36 Ratings

    Performance

    Cool Tabs

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    32 Ratings

    Support Rating

    Cool Tabs

    N/A
    0 Ratings
    8.2

    Hootsuite

    82%
    178 Ratings

    In-Person Training

    Cool Tabs

    N/A
    0 Ratings
    6.0

    Hootsuite

    60%
    1 Rating

    Online Training

    Cool Tabs

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    8 Ratings

    Implementation Rating

    Cool Tabs

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    65 Ratings

    Likelihood to Recommend

    Cool Tabs

    In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
    Trigun Prakash | TrustRadius Reviewer

    Hootsuite

    I think Hootsuite is a great starting platform for anyone who is looking for a tool to help schedule content on multiple social channels. I think it's a great tool to help with distribution and keeping on top of comments on those social channels. It's also a really great platform for anyone on a budget because their free version is really robust for what it provides. However, Hootsuite does not have the best reporting platform (when I used it anyway), and if you're managing multiple brands, it's tricky to add several accounts that you manage in one account.
    Corinne Malo | TrustRadius Reviewer

    Pros

    Cool Tabs

    • It provides a wide range of settings options to your social media promotions.
    • Is easy to use for developing and managing promotions.
    • It offers an very complete tool to extract information about your promotions.
    • The support service is highly advisable: fast and adequate to satisfy users' needs.
    Estela Oya Costa | TrustRadius Reviewer

    Hootsuite

    • The product has a really interactive media library which is very helpful even when we are out of images.
    • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
    • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
    • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
    Jake Widner | TrustRadius Reviewer

    Cons

    Cool Tabs

    • Should provide filters for Analyzing the reports
    • Should provide the feature for adding more social media accounts
    • Adding a statistics report feature would be useful
    Shelly Saxena | TrustRadius Reviewer

    Hootsuite

    • Influencer recruitment - we would like to be able to research potential influencers to join our program.
    • Poor reporting and analytics within each platform within the Pro version.
    • Somewhat expensive for the functionality provided.
    • Only 1 user account provided in the Pro version.
    Jeff Thomas | TrustRadius Reviewer

    Pricing Details

    Cool Tabs

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    $49

    Starting Price

    $49 Per User per Month

    Cool Tabs Editions & Modules

    Edition
    Gold$1991
    Diamond with Unlimited Campaigns$4991
    Diamond$3991
    Stone$491
    Diamond with Paths$4992
    Diamond with Paths and Unlimited Campaigns$6992
    1. Per User per Month
    2. User per Month
    Additional Pricing Details

    Hootsuite

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $0

    Hootsuite Editions & Modules

    Edition
    Professional$49.001
    Team$129.002
    Business$599.003
    EnterpriseContact for Pricing
    1. per month (1 user / 10 social profiles)
    2. per month (3 users / 20 social profiles)
    3. per month (5, up to 10 users / 35 social profiles)
    4. none
    Additional Pricing Details
    For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

    Likelihood to Renew

    Cool Tabs

    Cool Tabs 8.0
    Based on 8 answers
    I have a good relationship with the customer service and I love to help them to promote their service.
    Marc Mañé Solé | TrustRadius Reviewer

    Hootsuite

    Hootsuite 8.8
    Based on 80 answers
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Laura Pence | TrustRadius Reviewer

    Usability

    Cool Tabs

    Cool Tabs 7.3
    Based on 1 answer
    No answer on this topic is available.

    Hootsuite

    Hootsuite 9.0
    Based on 27 answers
    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Matthew Hardesty | TrustRadius Reviewer

    Reliability and Availability

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 10.0
    Based on 36 answers
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Anonymous | TrustRadius Reviewer

    Performance

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 10.0
    Based on 32 answers
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Michael Royal | TrustRadius Reviewer

    Support Rating

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 8.2
    Based on 178 answers
    Overall support is very good. Whether it is about giving demonstration, giving a hands on for features, & functionality, Hootsuite customer care team is always up for it. I remember an instance where I was pretty new to use the hootsuite and so asked the hootsuite team for help. With in 1 hour, they assigned a person who gave me complete demonstration of application and helped me in overall functionality and usage of it
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 6.0
    Based on 1 answer
    Very easy to teach and learn
    Jessica Rudolph | TrustRadius Reviewer

    Online Training

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 10.0
    Based on 8 answers
    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 10.0
    Based on 65 answers
    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Edgar Carpenter IV | TrustRadius Reviewer

    Alternatives Considered

    Cool Tabs

    Mailchimp had more features with email, but we already had an email service provider. It helped us lower the cost greatly. With companies that don't have an ESP, maybe Mailchimp would work out, but if there already is one, I don't think there is a need. Also, conversation tracking is more present in Cool Tabs.
    Duncan Hernandez | TrustRadius Reviewer

    Hootsuite

    Hootsuite is a budget-friendly option for us because it has a free version. I know that the other social media management software is more powerful, but they are also a lot more expensive. We've used the free version and been happy with the benefits it can provide. It's also pretty intuitive and user-friendly, so not a steep learning curve, just jump in and start working.
    Anonymous | TrustRadius Reviewer

    Scalability

    Cool Tabs

    No answers on this topic

    Hootsuite

    We haven't needed to scale it all.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Cool Tabs

    • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
    • When the customer is engaged, they are more likely to share and or inquire about what we do.
    • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
    Ashia Ackov | TrustRadius Reviewer

    Hootsuite

    • This product has a direct correlation with our ability to post blogs so without this tool, we would have not been able to post much.
    • It has made so many tasks so quick and prompt that it has altogether saved a significant amount of our time.
    • Their customer support is pretty consistent and that is what I really like about them.
    David Braun | TrustRadius Reviewer

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