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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Copper

    Score8.6 out of 10
    N/ACopper is a customer relationship management (CRM) built as an integration into Google Apps.

    $12

    per month per user

    Insightly

    Score7.8 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    Salesboom

    Score8.5 out of 10
    N/ASalesboom is a cloud-deployed customer relationship management (CRM) software with integrations into Microsoft Outlook and QuickBooks.N/A
    Pricing
    CopperInsightlySalesboom
    Editions & Modules
    Starter - Paid Annually
    $9.00
    per month per user
    Basic - Paid Annually
    $23.00
    per month per user
    Professional - Paid Annually
    $59.00
    per month per user
    Business - Paid Annually
    $99.00
    per month per user
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    No answers on this topic
    Offerings
    Pricing Offerings
    CopperInsightlySalesboom
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsUp to 15% discount for annual pricing.
    More Pricing Information
    Community Pulse
    CopperInsightlySalesboom
    Considered Multiple Products
    Copper
    Chose Copper
    Copper is just better implemented and user-centric. HubSpot kind of feels like old Windows versus new Mac. Insightly was good, but the Gmail integration and features lagged a little.
    Incentivized
    Chose Copper
    This Copper is much more user-friendly and a little bit more up to date, although I haven't been on the Insightly website for a while, so for all I know, they have made themselves more competitive.
    Incentivized
    Chose Copper
    We selected to test ProsperWorks and then switched back to Insightly because we had workflows set up and training created specific to Insightly. The cost for Prosperworks with fewer features than our current CRM made it easy to decide to switch back, at least for now. We might …
    Incentivized
    Chose Copper
    ProsperWorks had the robust Google Apps integration, Forecasting, Roles/Permissions, and Opportunity Tracking and the price point was right for us. All of the other softwares we evaluated (except Salesforce) where missing one or more of the features. We didn't go with Salesforce
    Incentivized
    Unbounce
    Chose Insightly
    I did not select Insightly; my executive team selected Insightly. I would rate Insightly below any other CRM or marketing platform I've used based on its inefficiencies, lack of intuitive work processes, poorly functioning mobile app, and even the design, which is not appealing …
    Incentivized
    Chose Insightly
    Insightly is a better organized, user-friendly, and mobile-friendly software. While it may be pricier than competitors, it makes up for it by saving the team time and confusion in the process. Our team has been more successful with the navigation of this software which has led …
    Incentivized
    Chose Insightly
    Insightly is much more efficient and user-friendly than their competition. From the back end, Salesforce can be tough when it comes to putting integration that causes it to freeze or require to be refreshed. While this is a concern with Insightly, from my experience it happens …
    Incentivized
    Salesboom.com
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    47 Answers
    88%
    Would buy again
    117 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    42 Answers
    94%
    Delivers good value for the price
    103 Answers
    No answers on this topic
    Happy with the feature set
    87%
    Happy with the feature set
    45 Answers
    88%
    Happy with the feature set
    117 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    39 Answers
    88%
    Lived up to sales and marketing promises
    72 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    44 Answers
    90%
    Implementation went as expected
    86 Answers
    No answers on this topic
    Features
    CopperInsightlySalesboom
    Sales Force Automation
    Comparison of Sales Force Automation features of Copper CRM and Insightly and Salesboom
    Feature
    Copper CRM
    5.5
    61 Ratings
    35% below category average
    Insightly
    7.4
    423 Ratings
    6% below category average
    Salesboom
    8.4
    2 Ratings
    7% above category average
    Customer data management / contact management7.359 Ratings8.2405 Ratings9.12 Ratings
    Workflow management7.357 Ratings7.2372 Ratings8.22 Ratings
    Territory management5.04 Ratings7.390 Ratings7.92 Ratings
    Opportunity management8.456 Ratings8.2368 Ratings9.12 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.261 Ratings7.3379 Ratings7.92 Ratings
    Contract management5.29 Ratings6.521 Ratings7.31 Ratings
    Quote & order management2.07 Ratings7.275 Ratings9.12 Ratings
    Interaction tracking6.057 Ratings7.2333 Ratings9.12 Ratings
    Channel / partner relationship management1.07 Ratings7.724 Ratings7.62 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Copper CRM and Insightly and Salesboom
    Feature
    Copper CRM
    1.4
    10 Ratings
    138% below category average
    Insightly
    7.1
    13 Ratings
    8% below category average
    Salesboom
    7.5
    2 Ratings
    3% below category average
    Case management1.29 Ratings7.011 Ratings7.92 Ratings
    Call center management1.55 Ratings7.28 Ratings7.31 Ratings
    Help desk management1.67 Ratings7.19 Ratings7.32 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Copper CRM and Insightly and Salesboom
    Feature
    Copper CRM
    5.7
    47 Ratings
    30% below category average
    Insightly
    7.2
    330 Ratings
    7% below category average
    Salesboom
    9.1
    2 Ratings
    16% above category average
    Lead management6.944 Ratings6.8314 Ratings9.12 Ratings
    Email marketing4.537 Ratings7.7263 Ratings9.12 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Copper CRM and Insightly and Salesboom
    Feature
    Copper CRM
    5.9
    58 Ratings
    26% below category average
    Insightly
    6.8
    406 Ratings
    12% below category average
    Salesboom
    9.0
    2 Ratings
    16% above category average
    Task management8.656 Ratings7.1392 Ratings9.12 Ratings
    Billing and invoicing management1.75 Ratings6.039 Ratings8.82 Ratings
    Reporting7.452 Ratings7.3342 Ratings9.12 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Copper CRM and Insightly and Salesboom
    Feature
    Copper CRM
    7.7
    54 Ratings
    1% above category average
    Insightly
    7.6
    367 Ratings
    1% below category average
    Salesboom
    8.9
    2 Ratings
    15% above category average
    Forecasting7.237 Ratings7.092 Ratings9.12 Ratings
    Pipeline visualization8.551 Ratings7.9344 Ratings8.82 Ratings
    Customizable reports7.246 Ratings7.8331 Ratings8.82 Ratings
    Customization
    Comparison of Customization features of Copper CRM and Insightly and Salesboom
    Feature
    Copper CRM
    4.4
    57 Ratings
    54% below category average
    Insightly
    7.5
    369 Ratings
    2% below category average
    Salesboom
    8.6
    2 Ratings
    12% above category average
    Custom fields7.356 Ratings8.4368 Ratings9.12 Ratings
    Custom objects3.412 Ratings7.7126 Ratings8.82 Ratings
    Scripting environment4.13 Ratings6.86 Ratings7.31 Ratings
    API for custom integration3.036 Ratings7.3195 Ratings9.11 Ratings
    Security
    Comparison of Security features of Copper CRM and Insightly and Salesboom
    Feature
    Copper CRM
    8.3
    49 Ratings
    1% below category average
    Insightly
    7.6
    316 Ratings
    10% below category average
    Salesboom
    8.2
    1 Ratings
    2% below category average
    Single sign-on capability8.712 Ratings7.8282 Ratings7.31 Ratings
    Role-based user permissions7.948 Ratings7.4217 Ratings9.11 Ratings
    Social CRM
    Comparison of Social CRM features of Copper CRM and Insightly and Salesboom
    Feature
    Copper CRM
    2.0
    12 Ratings
    116% below category average
    Insightly
    7.4
    90 Ratings
    1% below category average
    Salesboom
    8.0
    2 Ratings
    6% above category average
    Social data2.012 Ratings6.825 Ratings8.22 Ratings
    Social engagement2.07 Ratings8.078 Ratings7.92 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Copper CRM and Insightly and Salesboom
    Feature
    Copper CRM
    2.6
    39 Ratings
    97% below category average
    Insightly
    6.4
    159 Ratings
    16% below category average
    Salesboom
    8.6
    1 Ratings
    13% above category average
    Marketing automation4.239 Ratings7.7159 Ratings9.11 Ratings
    Compensation management1.01 Ratings5.14 Ratings8.21 Ratings
    Platform
    Comparison of Platform features of Copper CRM and Insightly and Salesboom
    Feature
    Copper CRM
    8.3
    49 Ratings
    8% above category average
    Insightly
    5.9
    328 Ratings
    25% below category average
    Salesboom
    7.3
    2 Ratings
    4% below category average
    Mobile access8.349 Ratings5.9328 Ratings7.32 Ratings
    Best Alternatives
    CopperInsightlySalesboom
    Small Businesses
    Salesflare
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Kintone
    Score9.7 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Oracle Sales
    Score8.9 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    CopperInsightlySalesboom
    Likelihood to Recommend
    8.7
    (64 ratings)
    7.8
    (444 ratings)
    8.5
    (2 ratings)
    Likelihood to Renew
    8.2
    (1 ratings)
    8.7
    (36 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (54 ratings)
    7.5
    (180 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (6 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    7.9
    (25 ratings)
    -
    (0 ratings)
    Support Rating
    8.2
    (12 ratings)
    8.9
    (34 ratings)
    8.2
    (1 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (8 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (26 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    9.9
    (18 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.4
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (10 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (9 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.8
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    CopperInsightlySalesboom
    Likelihood to Recommend
    Copper
    If you need to track contract expiration dates of your clients or your prospects that you're trying to sell - Copper is your tool. If you want to track specific products, solutions, vendors, etc. Copper can do it. I use it to track many brands of IT products and services with the use of custom fields to track which prospects/clients have any number of these items. Rather than taking notes, I can select the product from a drop down list that I created VERY EASILY within Copper.
    Read full review
    Unbounce
    There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
    Incentivized
    Read full review
    Salesboom.com
    Make sure you give them a good idea about your sales process and discuss with them how your data will be imported.
    Read full review
    Pros
    Copper
    • Allows for contacts to be synced and organized directly from Gmail.
    • Gives a flexible style and customizable settings to match our company's specific needs.
    • Does a great job of helping us keep track of projects. We easily created a customized "Status" field with several status options that help us update the many phases of our project.
    Incentivized
    Read full review
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
    Read full review
    Salesboom.com
    • As a customer of Salesboom we get a dedicated CRM consultant that helps out with customizations, data importing, etc.
    • Customer support is great.
    • The CRM gets updated quarterly without user intervention.
    Read full review
    Cons
    Copper
    • Window change: for mobile - when you tap on a card from a pipeline it takes you to the lead’s basic info. I wish it would immediately just open all activities so I can quick see notes
    • I usually use Copper on the go. When you open the Copper app, it immediately opens a collab window. I wish it had some sort of easy dashboard….plus a notes area. I open Copper on mobile to quickly search for someone’s name or to take quick notes from a sales meeting
    Read full review
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
    Read full review
    Salesboom.com
    • The billing and invoicing needs a bit of improvement.
    • We would like to see more ERP-like features.
    • The customer self service portal needs improvement.
    Read full review
    Likelihood to Renew
    Copper
    It is good value for money
    Incentivized
    Read full review
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Salesboom.com
    No answers on this topic
    Usability
    Copper
    Copper is simple to use and it's simple to figure out the additional functionality you may need or want to use. There are a lot of support articles and the support itself is great. But it's also fairly simple to figure out on your own. It integrates easily with Google Workspace as well.
    Incentivized
    Read full review
    Unbounce
    Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
    Incentivized
    Read full review
    Salesboom.com
    No answers on this topic
    Reliability and Availability
    Copper
    No answers on this topic
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
    Read full review
    Salesboom.com
    No answers on this topic
    Performance
    Copper
    No answers on this topic
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
    Read full review
    Salesboom.com
    No answers on this topic
    Support Rating
    Copper
    There have been a few times when I contacted the "help desk" or "support team" and they just told me to watch a video or join a seminar to learn what I am looking to do. I would have expected someone to take a few minutes and literally walk me through the steps one by one until either I figured it out or accomplished the goal of my request.
    Read full review
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
    Read full review
    Salesboom.com
    We have a dedicated account manager and support. Whenever we need help we get it.
    Read full review
    In-Person Training
    Copper
    No answers on this topic
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
    Read full review
    Salesboom.com
    No answers on this topic
    Online Training
    Copper
    No answers on this topic
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
    Read full review
    Salesboom.com
    No answers on this topic
    Implementation Rating
    Copper
    No answers on this topic
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
    Read full review
    Salesboom.com
    No answers on this topic
    Alternatives Considered
    Copper
    We selected Copper over these other CRMs mainly because of its ability to integrate with Google Workspace. Members of our team have used Salesforce in the past and found it to be a nightmare to work with/on. Candidly, Copper doesn't fill all of our needs so we supplement that with the use of Asana.
    Incentivized
    Read full review
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
    Read full review
    Salesboom.com
    Salesboom worked with us from day one before purchasing our requirements. Once we rolled out the CRM implementation, their customer support is very helpful. The system is very user friendly, feature rich and the prices are very competitive.

    Another Important advantage for Salesboom.com CRM is that they have a service level agreement, with an up time guarantee.
    Read full review
    Contract Terms and Pricing Model
    Copper
    No answers on this topic
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
    Read full review
    Salesboom.com
    No answers on this topic
    Scalability
    Copper
    No answers on this topic
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
    Read full review
    Salesboom.com
    No answers on this topic
    Professional Services
    Copper
    No answers on this topic
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
    Read full review
    Salesboom.com
    No answers on this topic
    Return on Investment
    Copper
    • Copper has simplified our CRM and makes it easy for the sales team to keep track of leads and opportunities.
    • Copper has allowed us to save money as it is a fairly competitively priced platform.
    • Copper has simplified our workflow, allowing us to work more efficiently and save time from tedious data entry.
    Incentivized
    Read full review
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
    Read full review
    Salesboom.com
    • Less sales opportunities slip through the cracks.
    • Reduces sales redundant tasks and saves time.
    • Makes customers.
    Read full review
    ScreenShots

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot