Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…
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Wufoo
Score9 out of 10
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Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.
$0
Pricing
Custify
Wufoo
Editions & Modules
No answers on this topic
Free
$0
Starter
$14.08
per month
Professional
$29.08
per month
Advanced
$74.08
per month
Ultimate
$183.25
per month
Offerings
Pricing Offerings
Custify
Wufoo
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Custify
Wufoo
Security
Comparison of Security features of Custify and Wufoo
Feature
Custify
7.0
11 Ratings
19% below category average
Wufoo
-
Ratings
Role-based user permissions
7.011 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Custify and Wufoo
Feature
Custify
8.0
11 Ratings
8% below category average
Wufoo
-
Ratings
API
8.011 Ratings
00 Ratings
Integration with Salesforce.com
8.01 Ratings
00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Custify and Wufoo
Feature
Custify
9.0
11 Ratings
3% above category average
Wufoo
-
Ratings
Product usage
9.011 Ratings
00 Ratings
Help desk / support tickets
9.11 Ratings
00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Custify and Wufoo
Feature
Custify
8.3
11 Ratings
4% below category average
Wufoo
-
Ratings
NPS surveys
8.01 Ratings
00 Ratings
Sponsor tracking
8.02 Ratings
00 Ratings
Customer profiles
8.011 Ratings
00 Ratings
Automated workflow
9.011 Ratings
00 Ratings
Internal collaboration
7.011 Ratings
00 Ratings
Customer health scoring
9.011 Ratings
00 Ratings
Customer segmentation
9.011 Ratings
00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Custify and Wufoo
Feature
Custify
9.0
11 Ratings
7% above category average
Wufoo
-
Ratings
Customer health trends
9.011 Ratings
00 Ratings
Engagement analytics
9.011 Ratings
00 Ratings
Dashboards
9.03 Ratings
00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Custify and Wufoo
Feature
Custify
-
Ratings
Wufoo
7.5
34 Ratings
7% below category average
Survey templates
00 Ratings
8.028 Ratings
Themes
00 Ratings
4.531 Ratings
Custom logo/branding
00 Ratings
10.033 Ratings
Survey Content
Comparison of Survey Content features of Custify and Wufoo
Feature
Custify
-
Ratings
Wufoo
7.7
32 Ratings
10% below category average
Changes to live survey
00 Ratings
7.527 Ratings
Question design help
00 Ratings
7.028 Ratings
Multiple question types
00 Ratings
8.532 Ratings
Survey Logic
Comparison of Survey Logic features of Custify and Wufoo
Feature
Custify
-
Ratings
Wufoo
8.0
30 Ratings
4% below category average
Survey logic flexibility
00 Ratings
8.030 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Custify and Wufoo
Feature
Custify
-
Ratings
Wufoo
8.9
34 Ratings
9% above category average
Response tracking
00 Ratings
9.030 Ratings
Data export
00 Ratings
9.532 Ratings
Standard reports
00 Ratings
9.027 Ratings
Custom reports
00 Ratings
9.022 Ratings
Analytics
00 Ratings
8.026 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Custify and Wufoo
Feature
Custify
-
Ratings
Wufoo
8.0
27 Ratings
8% below category average
Access controls
00 Ratings
8.027 Ratings
Compliance
00 Ratings
8.023 Ratings
Survey Distribution
Comparison of Survey Distribution features of Custify and Wufoo
Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
Wufoo is well suited when someone needs to gather data from visitors. It's not so well suited when you need to have people send files over 25MB in size. That's the limit and it's pretty low. We use it for resumes and MS Word files, so the size is okay for us, but might not be the case for other needs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
Getting multiple health scores and trends on one screen.
Flexible, multiple entry forms: Wufoo allows users to create forms with multiple options or formats (radio, single choice, checkbox, text, paragraph text)
Conditional forms: Need to ask a question that only applies to a specific group? Then Wufoo is for you - it allows you to create conditional logic that allows you to reserve specific paths for specific entrants.
Integrations: Wufoo integrates with EVERYTHING via Zapier. You can sync it to Google sheets, email ESPs / CRMs, payment gateways... All kinds of applications for this software with its flexible uses & integrations, including embeddable HTML or direct integration to your website.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.
I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Wufoo's usability from the user to the client is simple. The forms are simple to construct and they are easy for our clients to fill out. I have yet to really hit something that is difficult to do and even when I do get a little stumped their excellent support team helps me through it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.
Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
I will be completely honest - I have never needed to contact any specific support for Wufoo. This is because we've never had any problems with Wufoo that I'm aware of! It has proved to be a reliable and easy to use product, and therefore, we have not needed to reach out for any kind of support or assistance. I suppose this would speak to the exceptional quality of the product!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.
This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use Wufoo because of the data management and ease of building forms.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
Wufoo has had a positive impact on our marketing department by allowing us to create and deploy forms on our websites and landing pages with significantly increased efficiency and speed.
Wufoo has also had a huge impact in reducing our reliance on IT support to build and deploy forms to our websites.
Wufoo has also empowered our marketing team to be able to try and solve our business problems through tons of integrations between Wufoo and other 3rd party systems (such as Salesforce and Zapier).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info