Data.com vs LeadIQ

• Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
• There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
• Easy "add contacts" function, and a template to add a large number of them at once.

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• Once set up, it's super easy. Just click a button and capture the lead.
• Love that you can capture as a contact instead of a lead and that it will attach to an existing account in Salesforce based on a fuzzy match with Company Name.
• Love that you can capture data from a lead search list in Sales Navigator, not just from the person's profile page. So you can capture multiple people at a time.
• I really like that I can see all the related objects that a given contact might have in SFDC. Lead and/or contact records (even with a company mismatch if it's an old record), accounts, and opportunities.

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• If it provided more details about the company it would be great- information such as employee size or software used would be great.
• The ability to add a contact with just a number would be great- sometimes you don't have an address.
• It would be helpful to be notified when a contact you have "purchased" has been changed/updated.

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• Configuring and setting up is a bit of a pain. It's confusing.
• The data confidence doesn't seem to be quite as great as the other tools I've used. We seem to get more bounces on "verified" email addresses than before.
• I wish there were more options for global settings. Instead, I have to get all of our users to go through all the same setup steps.
• The actual platform itself (that you sign into on their site) is clunky and weird. I like the idea of saving all of the contacts you've tried to capture in one place so you can go back and import them again if an issue happens. But the methodology in which it's done is just weird and doesn't make a lot of sense. Also calling it "campaigns" is just confusing because it messes with normal jargon and terminology. Better to just call it a "list".

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• It does an excellent job of creating a more complete picture of an account and key contacts.
• Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
• Even helped us begin sending marketing assets to customers of our partners that share a need overlap.

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• The positive impact is that it provides a good amount of phone numbers for the reps to call on. They wouldn't be able to find them otherwise.
• The negative is when the numbers are incorrect, it provides a bad customer experience.

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