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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Datanyze

    Score9 out of 10
    N/ADatanyze is a sales intelligence and lead generation solution. Data can be accessed right within Salesforce.N/A

    Ion Interactive

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.N/A
    Pricing
    DatanyzeIon Interactive
    Editions & Modules
    No answers on this topic
    Managed Services + SaaS
    Custom
    per year
    Offerings
    Pricing Offerings
    DatanyzeIon Interactive
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$5,500 per customer
    Additional Details—ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
    More Pricing Information
    Features
    DatanyzeIon Interactive
    Prospecting
    Comparison of Prospecting features of Datanyze and Ion Interactive
    Feature
    Datanyze
    6.9
    18 Ratings
    11% below category average
    Ion Interactive
    -
    Ratings
    Advanced search6.716 Ratings00 Ratings
    Identification of new leads5.915 Ratings00 Ratings
    List quality7.316 Ratings00 Ratings
    List upload/download7.012 Ratings00 Ratings
    Ideal customer targeting7.917 Ratings00 Ratings
    Load time/data access6.516 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Datanyze and Ion Interactive
    Feature
    Datanyze
    8.6
    18 Ratings
    10% above category average
    Ion Interactive
    -
    Ratings
    Contact information7.316 Ratings00 Ratings
    Company information9.318 Ratings00 Ratings
    Industry information9.316 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Datanyze and Ion Interactive
    Feature
    Datanyze
    8.5
    17 Ratings
    13% above category average
    Ion Interactive
    -
    Ratings
    Lead qualification process7.611 Ratings00 Ratings
    Smart lists and recommendations6.08 Ratings00 Ratings
    Salesforce integration8.314 Ratings00 Ratings
    Company/business profiles9.716 Ratings00 Ratings
    Alerts and reminders6.010 Ratings00 Ratings
    Data hygiene9.914 Ratings00 Ratings
    Automatic data refresh9.311 Ratings00 Ratings
    Tags10.013 Ratings00 Ratings
    Filters and segmentation10.013 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Datanyze and Ion Interactive
    Feature
    Datanyze
    8.5
    1 Ratings
    13% above category average
    Ion Interactive
    -
    Ratings
    Sales email templates7.01 Ratings00 Ratings
    Append emails to records10.01 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Datanyze and Ion Interactive
    Feature
    Datanyze
    -
    Ratings
    Ion Interactive
    7.5
    105 Ratings
    4% below category average
    Ideation00 Ratings10.099 Ratings
    Content collaboration00 Ratings5.094 Ratings
    Content Publishing
    Comparison of Content Publishing features of Datanyze and Ion Interactive
    Feature
    Datanyze
    -
    Ratings
    Ion Interactive
    8.7
    120 Ratings
    11% above category average
    Content hub00 Ratings10.0104 Ratings
    Forms / Gated content00 Ratings10.0107 Ratings
    Embedded CTAs00 Ratings10.0108 Ratings
    Content distribution00 Ratings8.093 Ratings
    Content promotion00 Ratings8.086 Ratings
    Content automation00 Ratings6.090 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Datanyze and Ion Interactive
    Feature
    Datanyze
    -
    Ratings
    Ion Interactive
    8.5
    118 Ratings
    14% above category average
    Audience profiling and targeting00 Ratings6.091 Ratings
    Closed-loop tracking and reporting00 Ratings8.095 Ratings
    Content performance analytics00 Ratings10.0116 Ratings
    Campaign optimization dashboard00 Ratings10.0107 Ratings
    Best Alternatives
    DatanyzeIon Interactive
    Small Businesses
    Owler
    Score9.7 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DatanyzeIon Interactive
    Likelihood to Recommend
    9.0
    (18 ratings)
    10.0
    (135 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (22 ratings)
    Usability
    -
    (0 ratings)
    7.4
    (17 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (18 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (6 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    DatanyzeIon Interactive
    Likelihood to Recommend
    Datanyze
    Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.
    Incentivized
    Read full review
    Ion Interactive LLC
    If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
    Incentivized
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    Pros
    Datanyze
    • Datanyze has vast coverage of the Android Playstore. It provides great insight on the technologies and categories of apps.
    • Datanyze allows its users to search practically every domain and find the different technologies that are implemented.
    • Datanyze has a Salesforce integration that allows for easy uploads.
    • The email validation tool is very accurate.
    Incentivized
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    Ion Interactive LLC
    • Quick Starts make it so easy to get started.
    • Real-time updates are awesome and save a ton of wasteful process.
    • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
    • Chat support is excellent and deeper-dive support has been super helpful.
    • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
    Incentivized
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    Cons
    Datanyze
    • Datanyze used to give really good data on specific person level. You could then look up prospects using the Chrome extension inside of LinkedIn. This made prospecting extremely easy and very efficient. Unfortunately, this no longer exists and it is much harder to do without their data.
    • I have found that sometimes the data inside of datanyze is not always current. When reaching out to companies they will mention that they were just testing a tool, not fully using it.
    • There are really no other places to push the data from Datanyze except for Salesforce. This makes it tough when using other tools or CRMs.
    Incentivized
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    Ion Interactive LLC
    • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
    • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
    • I think the controls admins use when creating new users could be a bit more straightforward.
    Incentivized
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    Likelihood to Renew
    Datanyze
    No answers on this topic
    Ion Interactive LLC
    We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
    Incentivized
    Read full review
    Usability
    Datanyze
    No answers on this topic
    Ion Interactive LLC
    Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
    Incentivized
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    Performance
    Datanyze
    No answers on this topic
    Ion Interactive LLC
    Sometimes the editor can be a little slow.
    Read full review
    Support Rating
    Datanyze
    No answers on this topic
    Ion Interactive LLC
    The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
    Incentivized
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    Online Training
    Datanyze
    No answers on this topic
    Ion Interactive LLC
    They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
    Incentivized
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    Implementation Rating
    Datanyze
    No answers on this topic
    Ion Interactive LLC
    There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
    Incentivized
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    Alternatives Considered
    Datanyze
    I've used products like Builtwith and Wappalyzer and neither compare to the level and organization of data within Datanyze. It's much more robust and easy to access. However, it isn't perfect and sometimes needs to be updated, or removed and re-installed simply for it to function
    Incentivized
    Read full review
    Ion Interactive LLC
    I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
    Incentivized
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    Scalability
    Datanyze
    No answers on this topic
    Ion Interactive LLC
    Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
    Incentivized
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    Return on Investment
    Datanyze
    • I'm able to make an extra $200 a month because of Datanyze.
    • In all honesty for what I do, you do not need to spend $10 a month on Datanyze. You can use the free version and it works just as well.
    Incentivized
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    Ion Interactive LLC
    • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
    • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
    • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
    Incentivized
    Read full review
    ScreenShots

    Ion Interactive Screenshots

    Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.