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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    D&B Hoovers

    Score7.8 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A

    RampedUp.io

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    RampedUp is a contact data solution for B2B marketers and salespersons.

    $20

    per user per month

    Pricing
    Demandbase OneD&B HooversRampedUp.io
    Editions & Modules
    No answers on this topic
    No answers on this topic
    License
    $20
    per user per month
    Offerings
    Pricing Offerings
    Demandbase OneD&B HooversRampedUp.io
    Free Trial
    NoYesYes
    Free/Freemium Version
    YesNoYes
    Premium Consulting/Integration Services
    YesYesYes
    Entry-level Setup FeeOptionalNo setup fee$15,000 one time
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.——
    More Pricing Information
    Community Pulse
    Demandbase OneD&B HooversRampedUp.io
    Considered Multiple Products
    Demandbase
    No answer on this topic
    Dun Bradstreet
    Chose D&B Hoovers
    1. Value for Money 2. Data accuracy 3. High ROI 4. Easy to use 5. Excellent customer support.

    In my present company I use both D&B Hoovers and ZoomInfo Sales OS. D&B is more robust, detailed and exhaustive than ZoomInfo. However, Zoominfo's upload list option is easier and …
    Incentivized
    Chose D&B Hoovers
    I find [D&B] Hoovers to be the best of the 3 when I need to research large companies with complicated hierarchies. ZoomInfo is less useful for hierarchies, company structures, locations, etc., especially for companies with foreign sites. InsideView is almost as accurate and …
    Incentivized
    Chose D&B Hoovers
    We use InsideView, ZoomInfo, and D&B Hoovers. All of them collect different data sources, and therefore provide different numbers when looking at revenue, employee count, and other account data.

    D&B Hoovers was originally used, but ZoomInfo is the king of platforms for customer …
    Incentivized
    Ramped Up LLC
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    91%
    Would buy again
    99 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    93%
    Delivers good value for the price
    89 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    94%
    Happy with the feature set
    103 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    94%
    Lived up to sales and marketing promises
    62 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    92%
    Implementation went as expected
    70 Answers
    No answers on this topic
    Features
    Demandbase OneD&B HooversRampedUp.io
    Engagement
    Comparison of Engagement features of Demandbase One and D&B Hoovers and RampedUp.io
    Feature
    Demandbase One
    5.9
    47 Ratings
    21% below category average
    D&B Hoovers
    -
    Ratings
    RampedUp.io
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings00 Ratings
    Personalization6.140 Ratings00 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and D&B Hoovers and RampedUp.io
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    D&B Hoovers
    -
    Ratings
    RampedUp.io
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and D&B Hoovers and RampedUp.io
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    D&B Hoovers
    -
    Ratings
    RampedUp.io
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and D&B Hoovers and RampedUp.io
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    D&B Hoovers
    -
    Ratings
    RampedUp.io
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and D&B Hoovers and RampedUp.io
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    D&B Hoovers
    -
    Ratings
    RampedUp.io
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Demandbase One and D&B Hoovers and RampedUp.io
    Feature
    Demandbase One
    -
    Ratings
    D&B Hoovers
    7.5
    121 Ratings
    3% below category average
    RampedUp.io
    -
    Ratings
    Advanced search00 Ratings6.7115 Ratings00 Ratings
    Identification of new leads00 Ratings7.8107 Ratings00 Ratings
    List quality00 Ratings6.5116 Ratings00 Ratings
    List upload/download00 Ratings7.1109 Ratings00 Ratings
    Ideal customer targeting00 Ratings7.5104 Ratings00 Ratings
    Load time/data access00 Ratings9.3115 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Demandbase One and D&B Hoovers and RampedUp.io
    Feature
    Demandbase One
    -
    Ratings
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    RampedUp.io
    -
    Ratings
    Contact information00 Ratings8.5109 Ratings00 Ratings
    Company information00 Ratings9.2119 Ratings00 Ratings
    Industry information00 Ratings8.7116 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Demandbase One and D&B Hoovers and RampedUp.io
    Feature
    Demandbase One
    -
    Ratings
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    RampedUp.io
    -
    Ratings
    Lead qualification process00 Ratings7.677 Ratings00 Ratings
    Smart lists and recommendations00 Ratings7.987 Ratings00 Ratings
    Salesforce integration00 Ratings7.862 Ratings00 Ratings
    Company/business profiles00 Ratings7.8109 Ratings00 Ratings
    Alerts and reminders00 Ratings7.878 Ratings00 Ratings
    Data hygiene00 Ratings8.594 Ratings00 Ratings
    Automatic data refresh00 Ratings8.985 Ratings00 Ratings
    Tags00 Ratings7.870 Ratings00 Ratings
    Filters and segmentation00 Ratings7.992 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Demandbase One and D&B Hoovers and RampedUp.io
    Feature
    Demandbase One
    -
    Ratings
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    RampedUp.io
    -
    Ratings
    Sales email templates00 Ratings10.07 Ratings00 Ratings
    Append emails to records00 Ratings9.555 Ratings00 Ratings
    Best Alternatives
    Demandbase OneD&B HooversRampedUp.io
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneD&B HooversRampedUp.io
    Likelihood to Recommend
    6.7
    (225 ratings)
    8.5
    (126 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    9.8
    (13 ratings)
    -
    (0 ratings)
    Usability
    6.6
    (94 ratings)
    7.6
    (8 ratings)
    -
    (0 ratings)
    Availability
    7.0
    (2 ratings)
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    9.0
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    7.4
    (10 ratings)
    -
    (0 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    9.2
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    8.8
    (8 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    7.7
    (3 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.0
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    9.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    8.6
    (3 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.0
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneD&B HooversRampedUp.io
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
    Read full review
    Ramped Up LLC
    No answers on this topic
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Dun Bradstreet
    No answers on this topic
    Ramped Up LLC
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    Contract Terms and Pricing Model
    Demandbase
    No answers on this topic
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    Scalability
    Demandbase
    No answers on this topic
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    Professional Services
    Demandbase
    No answers on this topic
    Dun Bradstreet
    very professional
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
    Read full review
    Ramped Up LLC
    No answers on this topic
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

    RampedUp.io Screenshots

    Screenshot of Kick StarterScreenshot of Buyer PersonassScreenshot of Front Page Win ReportScreenshot of Game Plan