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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Lattice

    Score8.1 out of 10
    N/ALattice is a People Success Platform that aims to bring together the tools, workflows, and data needed to help business leaders develop engaged, high-performing employees and winning cultures. By combining continuous performance management, goal-setting, employee engagement, compensation management, career development, and people analytics into one unified solution, Lattice helps HR, People, and Operations teams develop insights that build enviable cultures and drive impactful business…

    $8

    per month per user

    Pricing
    Demandbase OneLattice
    Editions & Modules
    No answers on this topic
    + Engagement
    $4
    per month per user
    + Grow
    $4
    per month per user
    Performance Management
    $8
    per month per user
    OKRs & Goals
    $8
    per month per user
    Performance Management + OKRs & Goals
    $11
    per month per user
    Offerings
    Pricing Offerings
    Demandbase OneLattice
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.All contracts billed annually. Special enterprise pricing available for multi-product and volume purchases.
    More Pricing Information
    Community Pulse
    Demandbase OneLattice
    Considered Both Products
    Demandbase
    No answer on this topic
    Lattice
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    92%
    Would buy again
    47 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    94%
    Delivers good value for the price
    29 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    96%
    Happy with the feature set
    49 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    90%
    Lived up to sales and marketing promises
    19 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    100%
    Implementation went as expected
    29 Answers
    Features
    Demandbase OneLattice
    Engagement
    Comparison of Engagement features of Demandbase One and Lattice
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Lattice
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Lattice
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Lattice
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Lattice
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Lattice
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Lattice
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Lattice
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Lattice
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Lattice
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Performance and Goals
    Comparison of Performance and Goals features of Demandbase One and Lattice
    Feature
    Demandbase One
    -
    Ratings
    Lattice
    8.2
    50 Ratings
    5% above category average
    Corporate goal setting00 Ratings8.438 Ratings
    Subordinate goal setting00 Ratings8.245 Ratings
    Individual goal setting00 Ratings8.549 Ratings
    Line-of sight-visibility00 Ratings7.741 Ratings
    Performance tracking00 Ratings8.148 Ratings
    Performance Management
    Comparison of Performance Management features of Demandbase One and Lattice
    Feature
    Demandbase One
    -
    Ratings
    Lattice
    8.9
    50 Ratings
    6% above category average
    Performance plans00 Ratings8.441 Ratings
    Plan weighting00 Ratings8.728 Ratings
    Manager note taking00 Ratings8.447 Ratings
    Performance improvement plans00 Ratings8.319 Ratings
    Review status tracking00 Ratings9.143 Ratings
    Rater nomination workflow00 Ratings9.426 Ratings
    Review reminders00 Ratings9.546 Ratings
    Workflow restrictions00 Ratings9.529 Ratings
    Multiple review frequency00 Ratings9.539 Ratings
    Reporting00 Ratings8.435 Ratings
    Best Alternatives
    Demandbase OneLattice
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    15Five
    Score8 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Reflektive
    Score9.5 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Reflektive
    Score9.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneLattice
    Likelihood to Recommend
    6.7
    (225 ratings)
    8.1
    (52 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    2.0
    (1 ratings)
    Usability
    6.6
    (94 ratings)
    8.5
    (13 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    6.8
    (5 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneLattice
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Lattice
    - Lattice is important infrastructure for orgs that are scaling quickly and need the ability to better administer talent and performance programs - Lattice saves HR teams soooo much time (from the AI agent who answers HR questions, to the automated onboarding and offboarding processes. - Lattice is not great for very small orgs that don't have growth plans. (Engagement surveys can't be anonymous if there are too few EEs, there is a minimum contract amount, and it's quite a lot of tool/system)
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Lattice
    • clean simple user interface. easy to navigate and i like the homepage
    • Lattice has done several updates over the years. continuing to give the product more value based on customer feedback
    • i get reminders in slack and email when someone submits public recognition within our company, and about my talking points/feedback from my manager
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Lattice
    • it is not intuitive how to find a past review you wrote for someone that doesn't directly report to you
    • Lattice app (for phone) is very limited in scope and doesn't have face ID
    • sales team can be misleading; need to really double check and push on important issues
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Lattice
    It is an expensive platform and other platforms are coming to market with similar features at a fraction of the price.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Lattice
    It is very user friendly and easy to navigate. The workflows make sense and I can easy find my reviews, feedback or performance information. I haven't had any issues with being confused or needing to read instructions on how to navigate the software, it was one of the more straightforward programs that I have worked with
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Lattice
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Lattice
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Lattice
    Lattice Support is not that good. We have had to have calls with them in the past and their product team did not have a lot of knowledge about their product. I believe they are able to provide a much better level of service and that would increase my likelihood to work with them again.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Lattice
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Lattice
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Lattice
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Lattice
    Lattice is more fully featured than BambooHR on the performance management functionality. It allows greater customization and more capabilities. If your company is mid-sized or large, Lattice is the way to go. However, it does require having some staff dedicated to understanding the system and committed to managing it. TINYpulse was also an interesting offering with some benefits, but also not as fully featured as Lattice for a medium to large business.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Lattice
    • We have a workforce of 700, who largely have never had a performance review - since buying the module, it is holding the managers accountable to the process - no employee needs to be in the dark with how they're doing
    • The employees value the decreased time that it takes to perform their self-assessments - world's apart from the complicated system we had before in our HRIS provider.
    • The managers value the decreased time it takes to initiate/complete the employee review discussion process, as they now have a much more streamlined manner of doing so since partnering with Lattice
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot