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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    UpLead

    Score9.3 out of 10
    N/AUpLead is a B2B data provider and technology company based in Southern California providing access to verified B2B contacts with direct email addresses. Search by industry, location, sales volume, number of employees, public vs private, contact title, job function, management level, technologies used and more to find customers. API and CRM integrations available.

    $99

    per month

    Pricing
    Demandbase OneUpLead
    Editions & Modules
    No answers on this topic
    Basic
    $99.00
    per month
    Plus
    $199.00
    per month
    Professional
    $399.00
    per month
    Offerings
    Pricing Offerings
    Demandbase OneUpLead
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneUpLead
    Considered Both Products
    Demandbase
    No answer on this topic
    UpLead
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    78%
    Would buy again
    28 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    82%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    78%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    78%
    Lived up to sales and marketing promises
    28 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    80%
    Implementation went as expected
    28 Answers
    Features
    Demandbase OneUpLead
    Engagement
    Comparison of Engagement features of Demandbase One and UpLead
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    UpLead
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and UpLead
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    UpLead
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and UpLead
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    UpLead
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and UpLead
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    UpLead
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and UpLead
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    UpLead
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Demandbase One and UpLead
    Feature
    Demandbase One
    -
    Ratings
    UpLead
    9.4
    42 Ratings
    20% above category average
    Advanced search00 Ratings9.842 Ratings
    Identification of new leads00 Ratings8.641 Ratings
    List quality00 Ratings9.642 Ratings
    List upload/download00 Ratings9.942 Ratings
    Ideal customer targeting00 Ratings9.442 Ratings
    Load time/data access00 Ratings9.342 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Demandbase One and UpLead
    Feature
    Demandbase One
    -
    Ratings
    UpLead
    9.6
    41 Ratings
    21% above category average
    Contact information00 Ratings9.441 Ratings
    Company information00 Ratings9.641 Ratings
    Industry information00 Ratings9.741 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Demandbase One and UpLead
    Feature
    Demandbase One
    -
    Ratings
    UpLead
    8.7
    40 Ratings
    16% above category average
    Lead qualification process00 Ratings8.537 Ratings
    Smart lists and recommendations00 Ratings7.834 Ratings
    Salesforce integration00 Ratings8.130 Ratings
    Company/business profiles00 Ratings9.038 Ratings
    Alerts and reminders00 Ratings7.932 Ratings
    Data hygiene00 Ratings9.337 Ratings
    Automatic data refresh00 Ratings8.736 Ratings
    Tags00 Ratings9.236 Ratings
    Filters and segmentation00 Ratings9.639 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Demandbase One and UpLead
    Feature
    Demandbase One
    -
    Ratings
    UpLead
    7.9
    30 Ratings
    6% above category average
    Sales email templates00 Ratings8.129 Ratings
    Append emails to records00 Ratings7.729 Ratings
    Best Alternatives
    Demandbase OneUpLead
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneUpLead
    Likelihood to Recommend
    6.7
    (225 ratings)
    9.7
    (42 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    -
    (0 ratings)
    Usability
    6.6
    (94 ratings)
    9.7
    (16 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    8.2
    (1 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    1.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Demandbase OneUpLead
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    UpLead
    UpLead is well suited for environments where there is a lot of accurate contact information to research mainly generating sales for a business. On the other hand, businesses that don't require searching up a huge amount of contact data and that doesn't add up to the sales of a business do not need to use this software.
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    UpLead
    • UpLead is one of the best B2B platforms available in the market which deals in offering the highest quality contacts and different companies’ data.
    • It has the best and updated real-time email verification, having contacts worldwide, technology tracking, account-based marketing, and robust API.
    • The integration of UpLead with other platforms is up to the mark. It allows users to integrate UpLead with other renowned software to have the best possible workspace to work on.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    UpLead
    • More data on small and start-up companies, but this situation is understandable.
    • Collecting a long list of contacts, especially of overseas companies, can sometimes take a while as UpLead is verifying the data. But the wait is typically understandable and worth it.
    • Sometimes I struggle with translating job functions in a foreign language, but this is easy to overcome.
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    UpLead
    No answers on this topic
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    UpLead
    The tool is robust, it's powerful, it's accurate, and it's extremely helpful and pivotal in my current banking sales role. I could not succeed without UpLead's accurate data and contact information. I'm thankful that such an incredible service exists at such a fair and reasonable price, thank you for the value that you provide your customers and thank you for making me a very successful salesman and wealthier man
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    UpLead
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    UpLead
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    UpLead
    i like their support bot.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    UpLead
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    UpLead
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    UpLead
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    UpLead
    UpLead costs a bit more, but I found the data on UpLead to be well worth it in comparison and it was easier to transfer to our CRM (HubSpot). I like how they also provide useful API integration into UpLead and I hope they begin to offer more automation in the future.
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    UpLead
    • I haven't been using UpLead long but I have generated interest in our company with several large accounts. Each one of them can add several million in revenue to our company.
    • A huge time saver is to be able to send out email blasts to potential clients I've downloaded from UpLead.
    • Securing any one of the prospects I'm working on through UpLead can easily pay for the investment 10 times over.
    • Most of the salespeople in our company are asking me where I'm getting my leads from.
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot