Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.
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VWO
Score8.2 out of 10
N/A
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
Pricing
Demandbase One
VWO
Editions & Modules
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Subscription
$99.00
per month
TESTING
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The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
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The all-in-one platform for all your optimization needs
ENTERPRISE
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Customized solution with advanced AB testing and conversion optimization capabilities
Offerings
Pricing Offerings
Demandbase One
VWO
Free Trial
No
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
No setup fee
Additional Details
The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
The VWO interface is pretty intuitive and let's non-technical users make variants for testing
The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
