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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandTools

    Score10 out of 10
    N/ADemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.N/A

    D&B Hoovers

    Score7.8 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
    Pricing
    DemandToolsD&B Hoovers
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandToolsD&B Hoovers
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DemandToolsD&B Hoovers
    Considered Both Products
    Validity
    No answer on this topic
    Dun Bradstreet
    Chose D&B Hoovers
    It's great to be able to utilize D&B Hoovers to research Duns numbers, parent Duns, Global Ultimate Duns and all the related account fields.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    91%
    Would buy again
    99 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    93%
    Delivers good value for the price
    89 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    94%
    Happy with the feature set
    103 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    94%
    Lived up to sales and marketing promises
    62 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    92%
    Implementation went as expected
    70 Answers
    Features
    DemandToolsD&B Hoovers
    Prospecting
    Comparison of Prospecting features of DemandTools and D&B Hoovers
    Feature
    DemandTools
    -
    Ratings
    D&B Hoovers
    7.5
    121 Ratings
    3% below category average
    Advanced search00 Ratings6.7115 Ratings
    Identification of new leads00 Ratings7.7107 Ratings
    List quality00 Ratings6.5116 Ratings
    List upload/download00 Ratings7.2109 Ratings
    Ideal customer targeting00 Ratings7.5104 Ratings
    Load time/data access00 Ratings9.3115 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of DemandTools and D&B Hoovers
    Feature
    DemandTools
    -
    Ratings
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    Contact information00 Ratings8.5109 Ratings
    Company information00 Ratings9.2119 Ratings
    Industry information00 Ratings8.7116 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of DemandTools and D&B Hoovers
    Feature
    DemandTools
    -
    Ratings
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    Lead qualification process00 Ratings7.577 Ratings
    Smart lists and recommendations00 Ratings7.987 Ratings
    Salesforce integration00 Ratings7.862 Ratings
    Company/business profiles00 Ratings7.8109 Ratings
    Alerts and reminders00 Ratings7.878 Ratings
    Data hygiene00 Ratings8.594 Ratings
    Automatic data refresh00 Ratings8.985 Ratings
    Tags00 Ratings7.970 Ratings
    Filters and segmentation00 Ratings7.992 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of DemandTools and D&B Hoovers
    Feature
    DemandTools
    -
    Ratings
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    Sales email templates00 Ratings10.07 Ratings
    Append emails to records00 Ratings9.555 Ratings
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    DemandToolsD&B Hoovers
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    Dataloader.io
    Score10 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Informatica Customer 360 for Salesforce
    Score8.7 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Dataloader.io
    Score10 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DemandToolsD&B Hoovers
    Likelihood to Recommend
    10.0
    (118 ratings)
    8.5
    (126 ratings)
    Likelihood to Renew
    9.9
    (16 ratings)
    9.8
    (13 ratings)
    Usability
    10.0
    (7 ratings)
    7.6
    (8 ratings)
    Availability
    9.8
    (2 ratings)
    9.1
    (5 ratings)
    Performance
    8.5
    (3 ratings)
    9.0
    (4 ratings)
    Support Rating
    9.0
    (5 ratings)
    7.4
    (10 ratings)
    Online Training
    8.5
    (2 ratings)
    9.2
    (2 ratings)
    Implementation Rating
    6.9
    (6 ratings)
    8.8
    (8 ratings)
    Configurability
    7.5
    (2 ratings)
    7.7
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.0
    (3 ratings)
    Ease of integration
    9.0
    (1 ratings)
    9.1
    (2 ratings)
    Product Scalability
    8.5
    (2 ratings)
    8.6
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    9.0
    (3 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.0
    (3 ratings)
    User Testimonials
    DemandToolsD&B Hoovers
    Likelihood to Recommend
    Validity
    DemandTools is good for almost everything related to mass data manipulation. The only scenario I haven't tried using DemandTools and was recommended to use Data Loader for was inserting records while keeping the original created date. The issue was that we had a disconnection with an external messaging partner, and when the records were retrieved, a few days had passed since the original day of the incoming messages. To insert the messages while keeping the original created date, DataLoader was helpful. I am not sure how to do that in DemandTools. But again, for everything else, DemandTools is a lifesaver.
    Incentivized
    Read full review
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    Pros
    Validity
    • PowerGrid can review and make the updates simultaneously.
    • Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
    • BulkBackup [is] just one click, majority data got updated.
    • Scenarios save a lot of time for similar working load.
    Incentivized
    Read full review
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
    Read full review
    Cons
    Validity
    • I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
    • Some features aren't user intuitive and it takes a while to learn.
    Incentivized
    Read full review
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
    Read full review
    Likelihood to Renew
    Validity
    It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.
    Incentivized
    Read full review
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
    Read full review
    Usability
    Validity
    Allows for control in uploading lists, saved processes for checking duplicate records.

    Allows for backup files and quick reverts if something goes wrong.

    Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

    Automated processes for set and forget hygiene tasks
    Read full review
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
    Read full review
    Reliability and Availability
    Validity
    There has not been a time since I started 9 months ago that I've encountered any kind of downtime.
    Incentivized
    Read full review
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
    Read full review
    Performance
    Validity
    DemandTools is a bit clunky and slow at times
    Incentivized
    Read full review
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
    Read full review
    Support Rating
    Validity
    Support can be slow so do not expect quick turn for urgent issues.
    Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
    The training webinars help with the basics but not much if you need advanced functionality.
    Read full review
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
    Read full review
    Online Training
    Validity
    The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.
    Read full review
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
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    Implementation Rating
    Validity
    I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.
    Read full review
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
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    Alternatives Considered
    Validity
    Though RingLead has much more to offer in terms of automation (and it is in Salesforce rather than a separate program), DemandTools still has our heart. DemandTools is very cost-friendly and we were able to increase the value of DemandTools by programming in additional saved scenarios. I decreased admin time in the DemandTools suite by approximately 25% after implementing saved scenarios for every reoccurring update or list upload.
    Incentivized
    Read full review
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Validity
    No answers on this topic
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
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    Scalability
    Validity
    It's done everything we've needed it to do.
    Incentivized
    Read full review
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
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    Professional Services
    Validity
    No answers on this topic
    Dun Bradstreet
    very professional
    Incentivized
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    Return on Investment
    Validity
    • It is a tremendous time saver. It does things Salesforce doesn't even have the capability to do. Tasks that would take hours to manually complete.
    • We can process a tremendous amount of data daily through one person, vs. weeks for the data to be cleaned, reviewed, routed and input.
    • Saves on headcount by allowing a dedicated user to set up batches and jobs for other teams to ensure their data integrity.
    • The return on investment isn't easily quantifiable but it is FELT in our department.
    Incentivized
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    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
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    ScreenShots

    DemandTools Screenshots

    Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence