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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandTools

    Score10 out of 10
    N/ADemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.N/A

    Ensighten Manage

    Score9 out of 10
    N/AEnsighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.N/A
    Pricing
    DemandToolsEnsighten Manage
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandToolsEnsighten Manage
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DemandToolsEnsighten Manage
    Considered Both Products
    Validity
    No answer on this topic
    Ensighten
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    DemandToolsEnsighten Manage
    Security
    Comparison of Security features of DemandTools and Ensighten Manage
    Feature
    DemandTools
    -
    Ratings
    Ensighten Manage
    7.6
    22 Ratings
    10% below category average
    Role-based user permissions00 Ratings7.622 Ratings
    Tag Management
    Comparison of Tag Management features of DemandTools and Ensighten Manage
    Feature
    DemandTools
    -
    Ratings
    Ensighten Manage
    7.7
    23 Ratings
    6% below category average
    Tag library00 Ratings9.421 Ratings
    Tag variable mapping00 Ratings7.220 Ratings
    Ease of writing custom tags00 Ratings7.423 Ratings
    Rules-driven tag execution00 Ratings7.321 Ratings
    Tag performance monitoring00 Ratings7.718 Ratings
    Page load times00 Ratings8.420 Ratings
    Mobile app tagging00 Ratings5.48 Ratings
    Library of JavaScript extensions00 Ratings8.612 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of DemandTools and Ensighten Manage
    Feature
    DemandTools
    -
    Ratings
    Ensighten Manage
    7.5
    20 Ratings
    8% below category average
    Event tracking00 Ratings7.216 Ratings
    Mobile event tracking00 Ratings6.910 Ratings
    Data distribution management00 Ratings7.815 Ratings
    Universal data layer00 Ratings8.020 Ratings
    Automated error checking00 Ratings7.717 Ratings
    Best Alternatives
    DemandToolsEnsighten Manage
    Small Businesses
    Dataloader.io
    Score10 out of 10
    Google Tag Manager
    Score9.4 out of 10
    Medium-sized Companies
    Informatica Customer 360 for Salesforce
    Score8.7 out of 10
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Enterprises
    Dataloader.io
    Score10 out of 10
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DemandToolsEnsighten Manage
    Likelihood to Recommend
    10.0
    (118 ratings)
    8.1
    (27 ratings)
    Likelihood to Renew
    9.9
    (16 ratings)
    8.5
    (4 ratings)
    Usability
    10.0
    (7 ratings)
    9.0
    (1 ratings)
    Availability
    9.8
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.5
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (5 ratings)
    9.0
    (2 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.9
    (6 ratings)
    6.5
    (5 ratings)
    Configurability
    7.5
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.5
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    DemandToolsEnsighten Manage
    Likelihood to Recommend
    Validity
    DemandTools is good for almost everything related to mass data manipulation. The only scenario I haven't tried using DemandTools and was recommended to use Data Loader for was inserting records while keeping the original created date. The issue was that we had a disconnection with an external messaging partner, and when the records were retrieved, a few days had passed since the original day of the incoming messages. To insert the messages while keeping the original created date, DataLoader was helpful. I am not sure how to do that in DemandTools. But again, for everything else, DemandTools is a lifesaver.
    Incentivized
    Read full review
    Ensighten
    Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup
    Incentivized
    Read full review
    Pros
    Validity
    • PowerGrid can review and make the updates simultaneously.
    • Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
    • BulkBackup [is] just one click, majority data got updated.
    • Scenarios save a lot of time for similar working load.
    Incentivized
    Read full review
    Ensighten
    • Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
    • Roles and security can be thoroughly defined.
    • Very good selection of tagging technologies.
    • Site is stable, no availability concerns.
    • GUI in general is straightforward.
    Incentivized
    Read full review
    Cons
    Validity
    • I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
    • Some features aren't user intuitive and it takes a while to learn.
    Incentivized
    Read full review
    Ensighten
    • While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
    • Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
    • Ensighten Manage uses its own best practices to modify certain code sets from say JavaScript to Jquery for instance as it may be more compatible within its platform. This needs to change so that the tool is more nimble, agile and flexible in accepting and executing on different vendor codes
    Incentivized
    Read full review
    Likelihood to Renew
    Validity
    It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.
    Incentivized
    Read full review
    Ensighten
    For the volume of tracking pixels that we plan to implement it only makes sense for us to continue. At this point, development is benefiting significantly from not being bogged down with writing tracking pixel code and the marketing team(s) enjoy being able to stay connected to their tool deployments. As the portfolio of tracking methods increases, the usage of Ensighten will increase with it.
    Read full review
    Usability
    Validity
    Allows for control in uploading lists, saved processes for checking duplicate records.

    Allows for backup files and quick reverts if something goes wrong.

    Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

    Automated processes for set and forget hygiene tasks
    Read full review
    Ensighten
    The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
    Incentivized
    Read full review
    Reliability and Availability
    Validity
    There has not been a time since I started 9 months ago that I've encountered any kind of downtime.
    Incentivized
    Read full review
    Ensighten
    No answers on this topic
    Performance
    Validity
    DemandTools is a bit clunky and slow at times
    Incentivized
    Read full review
    Ensighten
    No answers on this topic
    Support Rating
    Validity
    Support can be slow so do not expect quick turn for urgent issues.
    Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
    The training webinars help with the basics but not much if you need advanced functionality.
    Read full review
    Ensighten
    The Ensighten Manage support team has been helpful and dedicated to assisting us solve problems that come up with tag deployments even when the issues are completely unrelated to the core Manage product itself. They seem to have the right mix of tag-specific subject matter experts and general support resources.
    Incentivized
    Read full review
    Online Training
    Validity
    The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.
    Read full review
    Ensighten
    No answers on this topic
    Implementation Rating
    Validity
    I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.
    Read full review
    Ensighten
    Ensighten is a great tool, and as good as any in the industry with strong workflow capabilities, an admin API and a friendly interface. It does have some limitations and is not entirely "marketer friendly" as they claim. Also, note we've experienced some performance/load time issues with the Ensighten data layer, which we are addressing with them.
    Incentivized
    Read full review
    Alternatives Considered
    Validity
    Though RingLead has much more to offer in terms of automation (and it is in Salesforce rather than a separate program), DemandTools still has our heart. DemandTools is very cost-friendly and we were able to increase the value of DemandTools by programming in additional saved scenarios. I decreased admin time in the DemandTools suite by approximately 25% after implementing saved scenarios for every reoccurring update or list upload.
    Incentivized
    Read full review
    Ensighten
    We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in Adobe's tag container. Ensighten's visual tagger is unique in its ability to place MBOXes on the page for A/B testing. Finally, mobile tagging is simply not possible without going through the release process, which Ensighten has freed us from
    Incentivized
    Read full review
    Scalability
    Validity
    It's done everything we've needed it to do.
    Incentivized
    Read full review
    Ensighten
    No answers on this topic
    Return on Investment
    Validity
    • It is a tremendous time saver. It does things Salesforce doesn't even have the capability to do. Tasks that would take hours to manually complete.
    • We can process a tremendous amount of data daily through one person, vs. weeks for the data to be cleaned, reviewed, routed and input.
    • Saves on headcount by allowing a dedicated user to set up batches and jobs for other teams to ensure their data integrity.
    • The return on investment isn't easily quantifiable but it is FELT in our department.
    Incentivized
    Read full review
    Ensighten
    • Increased complexity when debugging so bug are taking longer to fix when they are related to Ensighten
    • Our sites are loading about 10 seconds faster and have opened our eyes as to how much javascript we are rendering onto our sites which is no longer needed.
    Incentivized
    Read full review
    ScreenShots

    DemandTools Screenshots

    Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation