DiscoverOrg (discontinued) vs. D&B Hoovers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DiscoverOrg (discontinued)
Score 5.0 out of 10
N/A
Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.N/A
D&B Hoovers
Score 8.9 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
DiscoverOrg (discontinued)D&B Hoovers
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DiscoverOrg (discontinued)D&B Hoovers
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DiscoverOrg (discontinued)D&B Hoovers
Considered Both Products
DiscoverOrg (discontinued)
Chose DiscoverOrg (discontinued)
Hoovers was my go-to back in the day but have not used in a long time so can't speak to its efficacy. I remember when whoever wrote the company descriptions had a bit of sass and it always gave me a laugh. Hard to say the quality now given it has been years.

ONESOURCE was pretty …
Chose DiscoverOrg (discontinued)
DiscoverOrg is definitely the standout among its competitors. It has provided me with far more value for the deals in my pipeline than any other prospecting tool that I have utilized in my current role. The data is far better and more accurate, which has given me many more …
D&B Hoovers
Chose D&B Hoovers
It is cheaper than DiscoverOrg which is great, but we feel like ZoomInfo is a better choice for our company. Winmo has less companies and contacts, but has more custom research and allows us to personalize messages for Account Based Marketing purposes.
Chose D&B Hoovers
D&B Hoovers is the industry standard. To even apply for government contracts obtaining a DUNS number is required. With D&B's far reach with other products like credit, they have a very large database. Add that to the relationships they have with other service providers and it …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
DiscoverOrg (discontinued)D&B Hoovers
Prospecting
Comparison of Prospecting features of Product A and Product B
DiscoverOrg (discontinued)
8.1
104 Ratings
5% above category average
D&B Hoovers
8.1
98 Ratings
5% above category average
Advanced search8.6104 Ratings8.194 Ratings
Identification of new leads8.4101 Ratings7.788 Ratings
List quality7.6104 Ratings8.295 Ratings
List upload/download8.498 Ratings8.388 Ratings
Ideal customer targeting7.3100 Ratings8.085 Ratings
Load time/data access8.5103 Ratings8.594 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
DiscoverOrg (discontinued)
8.1
103 Ratings
5% above category average
D&B Hoovers
8.1
97 Ratings
5% above category average
Contact information8.6103 Ratings7.389 Ratings
Company information8.0103 Ratings8.697 Ratings
Industry information7.7101 Ratings8.595 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
DiscoverOrg (discontinued)
7.8
104 Ratings
5% above category average
D&B Hoovers
8.0
94 Ratings
8% above category average
Lead qualification process6.481 Ratings7.662 Ratings
Smart lists and recommendations7.085 Ratings7.870 Ratings
Salesforce integration8.989 Ratings7.849 Ratings
Company/business profiles7.8101 Ratings8.489 Ratings
Alerts and reminders7.787 Ratings8.164 Ratings
Data hygiene7.899 Ratings7.875 Ratings
Automatic data refresh8.188 Ratings7.668 Ratings
Tags7.876 Ratings8.756 Ratings
Filters and segmentation8.493 Ratings8.874 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
DiscoverOrg (discontinued)
5.0
42 Ratings
38% below category average
D&B Hoovers
9.5
43 Ratings
25% above category average
Sales email templates5.038 Ratings10.07 Ratings
Append emails to records5.041 Ratings9.143 Ratings
Best Alternatives
DiscoverOrg (discontinued)D&B Hoovers
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
LinkedIn Sales Navigator for Gmail
LinkedIn Sales Navigator for Gmail
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DiscoverOrg (discontinued)D&B Hoovers
Likelihood to Recommend
8.0
(106 ratings)
9.2
(103 ratings)
Likelihood to Renew
7.0
(2 ratings)
9.9
(11 ratings)
Usability
9.0
(1 ratings)
8.4
(5 ratings)
Availability
-
(0 ratings)
9.0
(3 ratings)
Performance
-
(0 ratings)
7.0
(2 ratings)
Support Rating
9.0
(1 ratings)
7.1
(9 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.4
(6 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
DiscoverOrg (discontinued)D&B Hoovers
Likelihood to Recommend
Discontinued Products
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
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Dun & Bradstreet
It is well suited for pulling company lists. For example, if you need to pull a list of the top Automotive manufacturing companies. It is less appropriate if you need lists that are super detailed, as there are only so many filters available. I would suggest D&B Hoovers makes a more 'advanced' function.
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Pros
Discontinued Products
  • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
  • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
  • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
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Dun & Bradstreet
  • I use the visitor intelligence and it will tell me what office from a company has visited our site. I'll, in turn, go through D&B Hoovers to find the relevant contacts that we would benefit from speaking with at that company. I will call or email them, and it's just in a few months we've been using visitor intelligence has led to several ongoing conversations of companies who will become clients and it's an annual calculation to due. It's an ongoing relationship.
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Cons
Discontinued Products
  • Speed - it can be quite slow at times.
  • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
  • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
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Dun & Bradstreet
  • I'd prefer if the company size estimates were omitted when there is no data behind it to work off of
  • I've never heard from an account rep
  • Training resources? These could already exist but just connecting the dots to them for user would be helpful
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Likelihood to Renew
Discontinued Products
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
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Dun & Bradstreet
We have been D&B Hoovers customers for a long time. We know the good and bad, and we have learned to utilize D&B Hoovers for the good and unfortunately we have to look at other data sources to compensate for the areas where they are bad. If D&B Hoovers can get better in these other areas as mentioned in other places in the review, they could get a larger dollar spend from my company
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Usability
Discontinued Products
Straight forward
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Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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Reliability and Availability
Discontinued Products
No answers on this topic
Dun & Bradstreet
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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Performance
Discontinued Products
No answers on this topic
Dun & Bradstreet
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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Support Rating
Discontinued Products
Great customer service and support team.
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Dun & Bradstreet
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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Online Training
Discontinued Products
No answers on this topic
Dun & Bradstreet
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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Implementation Rating
Discontinued Products
No answers on this topic
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
Discontinued Products
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
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Dun & Bradstreet
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
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Contract Terms and Pricing Model
Discontinued Products
No answers on this topic
Dun & Bradstreet
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
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Scalability
Discontinued Products
No answers on this topic
Dun & Bradstreet
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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Professional Services
Discontinued Products
No answers on this topic
Dun & Bradstreet
do not use
Read full review
Return on Investment
Discontinued Products
  • After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
  • After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
  • After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
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Dun & Bradstreet
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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ScreenShots

DiscoverOrg (discontinued) Screenshots

Screenshot of Customizable Dashboard with WidgetsScreenshot of Continuous Data RefreshScreenshot of Arial ViewScreenshot of Technology Stack InsightScreenshot of Buying TriggersScreenshot of Org Charts with direct dials, email addresses, and reporting hierarchy.

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence