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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Domo

    Score8.5 out of 10
    N/ADomo is a full self-service business intelligence software that combines several data analysis and reporting tools into one platform. It helps users connect to multiple data sources, create robust visual reports, manage their data, send messages in real-time, manage projects, and develop new apps.N/A

    Hootsuite

    Score8.2 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $249

    per month per user

    Pricing
    DomoHootsuite
    Editions & Modules
    No answers on this topic
    Standard
    $199
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $399
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    DomoHootsuite
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Plans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Features
    DomoHootsuite
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Domo and Hootsuite
    Feature
    Domo
    9.8
    72 Ratings
    18% above category average
    Hootsuite
    -
    Ratings
    Pixel Perfect reports9.750 Ratings00 Ratings
    Customizable dashboards9.972 Ratings00 Ratings
    Report Formatting Templates9.765 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Domo and Hootsuite
    Feature
    Domo
    9.5
    71 Ratings
    17% above category average
    Hootsuite
    -
    Ratings
    Drill-down analysis9.670 Ratings00 Ratings
    Formatting capabilities9.669 Ratings00 Ratings
    Integration with R or other statistical packages9.01 Ratings00 Ratings
    Report sharing and collaboration9.971 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Domo and Hootsuite
    Feature
    Domo
    9.0
    69 Ratings
    9% above category average
    Hootsuite
    -
    Ratings
    Publish to Web9.954 Ratings00 Ratings
    Publish to PDF9.656 Ratings00 Ratings
    Report Versioning7.01 Ratings00 Ratings
    Report Delivery Scheduling9.765 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Domo and Hootsuite
    Feature
    Domo
    8.9
    70 Ratings
    11% above category average
    Hootsuite
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)9.870 Ratings00 Ratings
    Location Analytics / Geographic Visualization9.864 Ratings00 Ratings
    Predictive Analytics7.01 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Domo and Hootsuite
    Feature
    Domo
    9.7
    71 Ratings
    13% above category average
    Hootsuite
    -
    Ratings
    Multi-User Support (named login)9.868 Ratings00 Ratings
    Role-Based Security Model9.765 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)9.669 Ratings00 Ratings
    Report-Level Access Control9.74 Ratings00 Ratings
    Single Sign-On (SSO)10.01 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Domo and Hootsuite
    Feature
    Domo
    9.0
    63 Ratings
    15% above category average
    Hootsuite
    -
    Ratings
    Responsive Design for Web Access8.661 Ratings00 Ratings
    Mobile Application8.752 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.760 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Domo and Hootsuite
    Feature
    Domo
    7.7
    1 Ratings
    1% below category average
    Hootsuite
    -
    Ratings
    REST API8.01 Ratings00 Ratings
    Javascript API8.01 Ratings00 Ratings
    iFrames8.01 Ratings00 Ratings
    Java API8.01 Ratings00 Ratings
    Themeable User Interface (UI)7.01 Ratings00 Ratings
    Customizable Platform (Open Source)7.01 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Domo and Hootsuite
    Feature
    Domo
    -
    Ratings
    Hootsuite
    7.0
    324 Ratings
    9% below category average
    Boolean keyword searches00 Ratings7.0212 Ratings
    Filtering out noise/spam00 Ratings6.4224 Ratings
    Sentiment analysis00 Ratings6.7224 Ratings
    Broad channel coverage00 Ratings7.7298 Ratings
    Publishing
    Comparison of Publishing features of Domo and Hootsuite
    Feature
    Domo
    -
    Ratings
    Hootsuite
    8.0
    447 Ratings
    2% below category average
    Content planning and scheduling00 Ratings9.0447 Ratings
    Audience targeting00 Ratings7.2304 Ratings
    Content optimization00 Ratings7.7368 Ratings
    Workflow management00 Ratings8.3379 Ratings
    Engagement
    Comparison of Engagement features of Domo and Hootsuite
    Feature
    Domo
    -
    Ratings
    Hootsuite
    7.5
    359 Ratings
    8% below category average
    Automated routing and prioritization00 Ratings7.4260 Ratings
    Customer interaction histories00 Ratings7.3280 Ratings
    Bulk actions00 Ratings7.9311 Ratings
    Marketing
    Comparison of Marketing features of Domo and Hootsuite
    Feature
    Domo
    -
    Ratings
    Hootsuite
    7.0
    338 Ratings
    10% below category average
    Lead generation00 Ratings6.6208 Ratings
    Content marketing00 Ratings7.6305 Ratings
    Paid media management00 Ratings6.8206 Ratings
    Campaigns and promotions00 Ratings6.7256 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Domo and Hootsuite
    Feature
    Domo
    -
    Ratings
    Hootsuite
    8.1
    438 Ratings
    3% below category average
    Twitter00 Ratings7.6393 Ratings
    Facebook00 Ratings8.5421 Ratings
    LinkedIn00 Ratings8.0369 Ratings
    Google+00 Ratings8.960 Ratings
    Instagram00 Ratings8.6376 Ratings
    Pinterest00 Ratings7.3182 Ratings
    YouTube00 Ratings7.6175 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Domo and Hootsuite
    Feature
    Domo
    -
    Ratings
    Hootsuite
    7.8
    360 Ratings
    1% above category average
    Campaign success analytics00 Ratings8.2333 Ratings
    Real-time tracking00 Ratings7.7335 Ratings
    Competitor analysis00 Ratings7.6231 Ratings
    Account management
    Comparison of Account management features of Domo and Hootsuite
    Feature
    Domo
    -
    Ratings
    Hootsuite
    7.9
    369 Ratings
    0% below category average
    Role-based user permissions & privileges00 Ratings8.3317 Ratings
    Mobile access00 Ratings7.5336 Ratings
    Best Alternatives
    DomoHootsuite
    Small Businesses
    Cyfe
    Score4 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DomoHootsuite
    Likelihood to Recommend
    10.0
    (75 ratings)
    8.3
    (510 ratings)
    Likelihood to Renew
    8.0
    (2 ratings)
    8.6
    (89 ratings)
    Usability
    9.8
    (36 ratings)
    8.3
    (149 ratings)
    Availability
    -
    (0 ratings)
    9.8
    (21 ratings)
    Performance
    -
    (0 ratings)
    9.8
    (19 ratings)
    Support Rating
    9.2
    (14 ratings)
    7.0
    (263 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (17 ratings)
    Implementation Rating
    9.1
    (21 ratings)
    8.0
    (39 ratings)
    Configurability
    -
    (0 ratings)
    7.2
    (3 ratings)
    Data Sharing and Collaboration
    8.2
    (35 ratings)
    -
    (0 ratings)
    Data Sources
    8.3
    (35 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    7.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.9
    (3 ratings)
    Vendor pre-sale
    7.5
    (6 ratings)
    8.3
    (18 ratings)
    User Testimonials
    DomoHootsuite
    Likelihood to Recommend
    Domo
    I believe that companies that record large amounts of data about their product, service employers KPIs, etc, can make the best out of Domo for reporting and data analysis, but if a company handles little data and is not recording this consistently, it will not be of much use.
    Read full review
    Hootsuite
    Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
    Incentivized
    Read full review
    Pros
    Domo
    • Exceptional Transform area of the platform - any/all raw data can be manipulated and combined to create datasources that are very useful for our departments.
    • Visualization layer is clean and is very business presentable. Its simple but includes depth. Visuals can be created/used by all roles throughout our firm, its not limited to analysts.
    • Ability to communicate and talk about insights in the data - the communication tool is exceptional. I can @ mention specific users to bring attention to a discovery. I can start a private chat. I can annotate and communicate what I am seeing. I love it.
    • Mobile experience is excellent. When I am on the road i can actively monitor and engage with my team due to my Domo dashboard on my mobile device. Its amazing to run the business and not worry while away from the office.
    Incentivized
    Read full review
    Hootsuite
    • Reporting. We are able to pull accurate and concise data points on our channels.
    • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
    • Creating content natively in the platform!
    Incentivized
    Read full review
    Cons
    Domo
    • Copying Reports - In Excel or Google Sheets, I like to make copies of similar reports and modify them as necessary for users. In Domo, makes copies of reports (called cards) but all copies are connected. So if you adjust the copy, it changes the original. This means a user has to recreate the report from scratch and then adjust it.
    • Unforgiving SQL - Domo does allow users to write their own SQL codes, which is great. However, Domo's SQL code is pickier than the other SQL database I've used (Metabase).
    • Text Alerts - Domo's alerts aren't always the smartest. Some of my dashboards are about the sales teams monthly performance and I get notified when there is a change of more than 20%. I always get notified at the start of the month that reports have changed from 'x' number to zero. This is expected because it's a monthly report and I hate getting texts about it. The only reason I don't term them off so I can be aware if something breaks in the middle of the month.
    Incentivized
    Read full review
    Hootsuite
    • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
    • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
    • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
    Incentivized
    Read full review
    Likelihood to Renew
    Domo
    Domo is a great up-and-coming product. There are many fantastic features that are extremely compelling to our end users, which makes Domo a great fit for our organization. As with many BI tools, there are items on the wish list that could make implementation, administration and usage easier, but I believe these will be addressed over time as the product matures and evolves. The overall concept and approach of this solution has definitely raised the bar in this area of expertise and I would like to see things advance in giving the enterprise tools that will make decision making easier and more robust in the future.
    Read full review
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
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    Usability
    Domo
    The built-in user support and intuitive design of Domo makes it simple to learn and use. I find I can spend hours drilling deep, or else quickly gain an overview in just a few minutes. This is a great advantage since the flexibility fits well with the demands of my role. I enjoy using Domo since I know it will give me comparative data across almost every variable I might want to explore - I look forward to it!
    Incentivized
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    Hootsuite
    I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
    Incentivized
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    Reliability and Availability
    Domo
    No answers on this topic
    Hootsuite
    Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
    Read full review
    Performance
    Domo
    No answers on this topic
    Hootsuite
    HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
    Read full review
    Support Rating
    Domo
    Pretty responsive. It took a while to get a response in selecting data points for our particular cards. Might have taken about a month? I am not sure if this was something on our end or Domo's end. But haven't had any other issues yet that required additional support from Domo.
    Incentivized
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    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    In-Person Training
    Domo
    No answers on this topic
    Hootsuite
    Very easy to teach and learn
    Read full review
    Online Training
    Domo
    No answers on this topic
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Implementation Rating
    Domo
    It is a true web-based application so implementation is much easier and smoother compared to other non-web based BI solutions. Also, they offered consulting services during the implementation process, which was helpful. Also, they provided lots of on-demand training courses and videos, which I liked.
    Incentivized
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    Hootsuite
    Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
    Incentivized
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    Alternatives Considered
    Domo
    At the end of the day, end-user adoption and taking the burden of IT to build reports was my goal. Demoing and testing many BI tools, DOMO is the one that allowed both to happen.
    Incentivized
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    Hootsuite
    Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
    Incentivized
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    Scalability
    Domo
    No answers on this topic
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
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    Return on Investment
    Domo
    • I mentioned a "previously un-analyzable" dataset that we were able to visualize in Domo - the result was business re-alignment for increased productivity, cost savings and ROI.
    • It's tough to quantify the ability to provide insights that have been desired for years but not possible - we continue to amaze our executives and product managers with the analysis we can provide.
    Incentivized
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    Hootsuite
    • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
    • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
    Incentivized
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    ScreenShots

    Domo Screenshots

    Product screenshotProduct screenshot

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.