Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.
$500
per year per user
Intercom
Score 8.7 out of 10
N/A
Intercom creates modern Customer Service software that aims to redefine how businesses support their customers. The platform connects businesses directly to customers using powerful messaging and automation. According to the vendor, Intercom enables teams to scale support without investing more resources - leading to happier customers and more efficient support teams.
$39
per month per seat
Pricing
Emma by Marigold
Intercom
Editions & Modules
Basic
$500
per year per user
Essential
$39
per month per seat
Advanced
$99
per month per seat
Expert
$139
per month per seat
The Early Stage program
From $65 for 5 support seats
per month
Proactive Support Plus add-on
from $99
per month
Offerings
Pricing Offerings
Emma by Marigold
Intercom
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
AI customer service features included in every plan.
Intercom integrates Help desk, AI Chat bot, and Proactive support.
Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.
Well suited for real time customer support needs - that's where it really shines. Well suited for proactive outreach and the ability to gather feedback from customers + surveys. Less appropriate for a non techie company to set it up, basically any sort of changes in integration have to be done by an engineer.
Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
Intercom's ability to centralize customer communication is a game-changer.
Intercom's automation features have saved us time and streamlined workflows.
Help desk for users.
Intercom seamlessly integrates with a variety of other tools and platforms, enhancing its functionality and making it a central part of our tech stack.
Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
Everything is very straightforward and easy to see, explore, and use. Intercom provides walkthroughs and helps guides in case something is not apparent to the user and has their agents available to help. I always feel confident when exploring new features or making changes that I can have it accomplished due to the service they provide.
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements
We've used both Drift and Salesforce chat at Owl Labs in the past, and I didn't find them to meet our needs or customer needs the way Intercom has been able to. Intercom ranks higher for us regarding Integrations offered, customization, AI functionality, and user-friendliness. In the past, if chat visitors would click around our website, they'd have to start their chat over again from the start and lose their communication history with us. We also found that Salesforce chat did not have enough customization that we needed. One small example is that in Intercom, you can see when another teammate is looking at a chat and tag them in notes to collaborate. We didn't have access to anything like that when using Salesforce chat. Intercom has made it easy to work alongside one another to be more efficient.
Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
User satisfaction is high for our users who are regularly using the platform.
