Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…
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Zoho Social
Score 9.2 out of 10
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Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
Emplifi
Zoho Social
Editions & Modules
No answers on this topic
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
Emplifi
Zoho Social
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Add Ons
Users at $10 / user / month
Brands $10 / brand / month
Discount available for annual pricing.
More Pricing Information
Community Pulse
Emplifi
Zoho Social
Considered Both Products
Emplifi
No answer on this topic
Zoho Social
Verified User
Professional
Chose Zoho Social
Zoho Social is so much easier to use than all the other platforms I've used.
Features
Emplifi
Zoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
6.4
7 Ratings
17% below category average
Zoho Social
8.6
414 Ratings
12% above category average
Boolean keyword searches
6.75 Ratings
00 Ratings
Filtering out noise/spam
6.46 Ratings
00 Ratings
Sentiment analysis
5.55 Ratings
8.3294 Ratings
Broad channel coverage
7.07 Ratings
8.9408 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.3
8 Ratings
10% below category average
Zoho Social
9.0
489 Ratings
11% above category average
Content planning and scheduling
7.38 Ratings
9.4487 Ratings
Audience targeting
7.07 Ratings
8.7344 Ratings
Content optimization
7.38 Ratings
8.6403 Ratings
Workflow management
7.67 Ratings
9.327 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
7.3
7 Ratings
10% below category average
Zoho Social
8.9
397 Ratings
10% above category average
Automated routing and prioritization
7.37 Ratings
8.5338 Ratings
Customer interaction histories
8.25 Ratings
8.7372 Ratings
Bulk actions
6.46 Ratings
9.523 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.6
6 Ratings
1% below category average
Zoho Social
8.7
347 Ratings
12% above category average
Lead generation
8.01 Ratings
8.3261 Ratings
Content marketing
7.66 Ratings
9.0338 Ratings
Paid media management
7.74 Ratings
00 Ratings
Campaigns and promotions
7.34 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
5.8
8 Ratings
36% below category average
Zoho Social
9.3
479 Ratings
11% above category average
Twitter
6.18 Ratings
9.4428 Ratings
Facebook
7.98 Ratings
9.4468 Ratings
LinkedIn
4.17 Ratings
9.4421 Ratings
Google+
8.01 Ratings
9.1274 Ratings
Instagram
7.38 Ratings
9.5398 Ratings
Pinterest
3.25 Ratings
00 Ratings
YouTube
3.95 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
6.4
8 Ratings
19% below category average
Zoho Social
8.6
392 Ratings
11% above category average
Campaign success analytics
7.07 Ratings
8.7388 Ratings
Real-time tracking
6.78 Ratings
9.322 Ratings
Competitor analysis
5.57 Ratings
7.7237 Ratings
Account management
Comparison of Account management features of Product A and Product B
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
The free trial meant I could give it a good try before spending any of my precious startup budget.