What users are saying about
3 Ratings
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Top Rated
1992 Ratings
3 Ratings
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Score 10 out of 100

HubSpot Marketing Hub

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Top Rated
1992 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

  • Experiture Marketing Platform ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.8

Experiture

98%
8.3

HubSpot Marketing Hub

83%
Experiture Marketing Platform ranks higher in 9/9 features

WYSIWYG email editor

9.8
98%
3 Ratings
8.2
82%
331 Ratings

Dynamic content

9.9
99%
3 Ratings
8.0
80%
331 Ratings

Ability to test dynamic content

9.8
98%
3 Ratings
8.2
82%
308 Ratings

Landing pages

9.9
99%
3 Ratings
8.0
80%
361 Ratings

A/B testing

10.0
100%
3 Ratings
8.4
84%
285 Ratings

Mobile optimization

9.8
98%
3 Ratings
8.5
85%
352 Ratings

Email deliverability reporting

9.9
99%
6 Ratings
8.5
85%
697 Ratings

List management

9.0
90%
2 Ratings
8.3
83%
363 Ratings

Triggered drip sequences

10.0
100%
1 Rating
8.3
83%
275 Ratings

Lead Management

9.9

Experiture

99%
8.0

HubSpot Marketing Hub

80%
Experiture Marketing Platform ranks higher in 4/4 features

Lead nurturing

9.9
99%
2 Ratings
8.1
81%
354 Ratings

Lead scoring and grading

9.9
99%
2 Ratings
7.6
76%
324 Ratings

Data quality management

9.9
99%
3 Ratings
8.1
81%
330 Ratings

Automated sales alerts and tasks

9.9
99%
3 Ratings
8.0
80%
298 Ratings

Campaign Management

9.3

Experiture

93%
7.9

HubSpot Marketing Hub

79%
Experiture Marketing Platform ranks higher in 2/2 features

Calendaring

9.5
95%
2 Ratings
7.8
78%
304 Ratings

Event/webinar marketing

9.0
90%
2 Ratings
8.1
81%
250 Ratings

Social Media Marketing

9.0

Experiture

90%
8.2

HubSpot Marketing Hub

82%
Experiture Marketing Platform ranks higher in 1/2 features

Social sharing and campaigns

9.9
99%
2 Ratings
8.1
81%
340 Ratings

Social profile integration

8.2
82%
1 Rating
8.3
83%
330 Ratings

Reporting & Analytics

9.6

Experiture

96%
7.9

HubSpot Marketing Hub

79%
Experiture Marketing Platform ranks higher in 3/3 features

Dashboards

9.9
99%
2 Ratings
7.9
79%
365 Ratings

Standard reports

9.9
99%
2 Ratings
8.0
80%
361 Ratings

Custom reports

9.1
91%
1 Rating
7.7
77%
324 Ratings

Platform & Infrastructure

8.2

Experiture

82%
7.5

HubSpot Marketing Hub

75%
HubSpot Marketing Hub ranks higher in 4/6 features

API

7.3
73%
1 Rating
7.9
79%
252 Ratings

Role-based workflow & approvals

8.2
82%
1 Rating
8.4
84%
280 Ratings

Customizability

10.0
100%
3 Ratings
7.8
78%
302 Ratings

Integration with Microsoft Dynamics CRM

7.3
73%
1 Rating
6.6
66%
97 Ratings

Integration with Salesforce.com

N/A
0 Ratings
7.4
74%
228 Ratings

Integration with SugarCRM

N/A
0 Ratings
6.9
69%
92 Ratings

Attribute Ratings

  • Experiture Marketing Platform is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
  • Experiture Marketing Platform and HubSpot Marketing Hub are tied in 1 area: Online Training

Likelihood to Recommend

10.0

Experiture

100%
3 Ratings
8.6

HubSpot Marketing Hub

86%
652 Ratings

Likelihood to Renew

10.0

Experiture

100%
3 Ratings
9.0

HubSpot Marketing Hub

90%
371 Ratings

Usability

9.1

Experiture

91%
1 Rating
8.8

HubSpot Marketing Hub

88%
106 Ratings

Availability

Experiture

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
50 Ratings

Performance

Experiture

N/A
0 Ratings
8.9

HubSpot Marketing Hub

89%
34 Ratings

Support Rating

Experiture

N/A
0 Ratings
8.5

HubSpot Marketing Hub

85%
168 Ratings

In-Person Training

Experiture

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
8 Ratings

Online Training

9.1

Experiture

91%
1 Rating
9.1

HubSpot Marketing Hub

91%
26 Ratings

Implementation Rating

Experiture

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
98 Ratings

Configurability

Experiture

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
2 Ratings

Ease of integration

Experiture

N/A
0 Ratings
8.9

HubSpot Marketing Hub

89%
5 Ratings

Product Scalability

Experiture

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
7 Ratings

Vendor post-sale

Experiture

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
3 Ratings

Vendor pre-sale

Experiture

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
3 Ratings

Likelihood to Recommend

Indros Group

It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Read full review

HubSpot

CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Read full review

Pros

Indros Group

  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
Read full review

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

Cons

Indros Group

  • Very difficult to assess additional room for improvement, as we are early in our experience.
Read full review

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

Pricing Details

Experiture

Starting Price

$895 per month

Editions & Modules

Experiture editions and modules pricing
EditionModules
Professional8951
Premium12952
Enterprise19953

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Likelihood to Renew

Indros Group

Because they deliver! If Experiture promises they can create or design something, consider it done.
Read full review

HubSpot

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review

Usability

Indros Group

Platform is easy, powerful and very effective in driving new business opportunities!
Read full review

HubSpot

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review

Reliability and Availability

Indros Group

No answers on this topic

HubSpot

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review

Performance

Indros Group

No answers on this topic

HubSpot

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Read full review

Support Rating

Indros Group

No answers on this topic

HubSpot

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review

In-Person Training

Indros Group

No answers on this topic

HubSpot

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review

Online Training

Indros Group

Sales and training support is excellent! Tom, The GPS Group
Read full review

HubSpot

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Read full review

Implementation Rating

Indros Group

No answers on this topic

HubSpot

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review

Alternatives Considered

Indros Group

Precision, recall, efficiency, follow through
Read full review

HubSpot

In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Read full review

Scalability

Indros Group

No answers on this topic

HubSpot

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment

Indros Group

  • Extremely fast lead conversion
  • Very high ROI
Read full review

HubSpot

  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review

Screenshots

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