Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud Firestore and Firestore Realtime Database), and other features supporting developers with flexible mobile application development.
$0.01
Per Verification
Mixpanel
Score 8.3 out of 10
N/A
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
SAP HANA Cloud
Score 8.9 out of 10
N/A
SAP HANA is an application that uses in-memory database technology to process very large amounts of real-time data from relational databases, both SAP and non-SAP, in a very short time. The in-memory computing engine allows HANA to process data stored in RAM as opposed to reading it from a disk which means that the data can be accessed in real time by the applications using HANA. The product is sold both as an appliance and as a cloud-based software solution.
$0.95
per month Capacity Units
Pricing
Firebase
Mixpanel
SAP HANA Cloud
Editions & Modules
Phone Authentication
$0.01
Per Verification
Stored Data
$0.18
Per GiB
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
No answers on this topic
Offerings
Pricing Offerings
Firebase
Mixpanel
SAP HANA Cloud
Free Trial
No
No
Yes
Free/Freemium Version
No
Yes
No
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Optional
Additional Details
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Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
It's tough to pick out competitors against Firebase as I'm really unsure and doubt there's another product exactly like it. As mentioned before Firebase literally does everything you can imagine for a mobile application but doesn't get insanely deep in one feature or action. It …
Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.
Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
I think if you have a large organization, it's probably the product and the marketplace to go to. We're a large management consulting firm operating in four to seven countries. And generally speaking, I think that's the size and the scope where it scales best. I can't speak to smaller companies, but I can't see smaller companies leveraging the benefits as much as a larger organization can.
Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
Real-time reporting and analytics on data: because of its in-memory architecture, it is perfect for businesses that need to make quick decisions based on current information.
Managing workload with complex data: it can handle a vast range of data types, including relational, documental, geospatial, graph, vector, and time series data.
Developing and deploying intelligent data applications: it provides various tools for such applications and can be used for machine learning and artificial intelligence to automate tasks, gain insights from data, and make predictions.
Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
City-specific data instead of just country-specific data would have been a huge plus as well.
Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Requires higher processing power, otherwise it won't fly. How ever computing costs are lower. Incase you are migrating to cloud please do not select the highest config available in that series . Upgrading it later against a reserved instance can cost you dearly with a series change
Lack of clarity on licensing is one major challenge
Unless S/4 with additional features are enabled mere migration HANA DB is not a rewarding journey. Power is in S/4
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
We would rate our likelihood of renewing at 9/10. SAP HANA Cloud has proven to be a highly reliable and scalable data platform that consistently delivers strong performance. Its seamless integration with our overall SAP landscape, combined with improved analytics and real-time data capabilities, makes it a core part of our long-term technology strategy.
I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.
Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
It is very useful solution which provides you speedier data processing, real-time analytics. It helps you manage diverse data types. It also offers you excellent disaster management. It has user friendly interface which helps you navigate system and transactions easily and perform task smoothly.
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
However, I am not the right person to answer this as we have another department to handle support and contact the service provider for any support required. Although i will say that they are the quick respondent and knows how to handle querry of the customers and provide quick and better support.
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Professional GIS people are some of the most risk-averse there are, and it's difficult to get them to move to HANA in one step. Start with small projects building to 80% use of HANA spatial over time.
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
I have deep knowledge of other disk based DBMSs. They are venerable technology, but the attempts to extend them to current architectures belie the fact they are built on 40 year old technology. There are some good columnar in-memory databases but they lack the completeness of capability present in the HANA platform.
Makes building real-time interfaces easy to do at scale with no backend involvement.
Very low pricing for small companies and green-fields projects.
Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.
We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
