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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A
    Pricing
    FollozeGoogle Optimize
    Editions & Modules
    Folloze
    Contact Sales
    Google Optimize
    Free
    Offerings
    Pricing Offerings
    FollozeGoogle Optimize
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FollozeGoogle Optimize
    Considered Both Products
    Folloze
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    40 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    46 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    36 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    41 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    FollozeGoogle Optimize
    Engagement
    Comparison of Engagement features of Folloze and Google Optimize
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    Google Optimize
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and Google Optimize
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    Google Optimize
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and Google Optimize
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Standard visitor segmentation7.011 Ratings6.08 Ratings
    Behavioral visitor segmentation7.610 Ratings7.06 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Traffic allocation control00 Ratings8.07 Ratings
    Website personalization00 Ratings7.07 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and Google Optimize
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    Google Optimize
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and Google Optimize
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    Google Optimize
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Folloze and Google Optimize
    Feature
    Folloze
    -
    Ratings
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    a/b experiment testing00 Ratings4.08 Ratings
    Split URL testing00 Ratings2.08 Ratings
    Multivariate testing00 Ratings4.08 Ratings
    Multi-page/funnel testing00 Ratings1.06 Ratings
    Cross-browser testing00 Ratings6.44 Ratings
    Mobile app testing00 Ratings2.72 Ratings
    Test significance00 Ratings1.07 Ratings
    Visual / WYSIWYG editor00 Ratings3.07 Ratings
    Advanced code editor00 Ratings2.07 Ratings
    Page surveys00 Ratings5.02 Ratings
    Visitor recordings00 Ratings10.01 Ratings
    Preview mode00 Ratings3.06 Ratings
    Test duration calculator00 Ratings9.03 Ratings
    Experiment scheduler00 Ratings7.05 Ratings
    Experiment workflow and approval00 Ratings8.93 Ratings
    Dynamic experiment activation00 Ratings6.92 Ratings
    Client-side tests00 Ratings7.04 Ratings
    Server-side tests00 Ratings2.62 Ratings
    Mutually exclusive tests00 Ratings8.02 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Folloze and Google Optimize
    Feature
    Folloze
    -
    Ratings
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Heatmap tool00 Ratings2.01 Ratings
    Click analytics00 Ratings9.03 Ratings
    Scroll maps00 Ratings9.02 Ratings
    Form fill analysis00 Ratings8.01 Ratings
    Conversion tracking00 Ratings9.06 Ratings
    Goal tracking00 Ratings8.07 Ratings
    Test reporting00 Ratings7.06 Ratings
    Results segmentation00 Ratings10.04 Ratings
    CSV export00 Ratings9.93 Ratings
    Experiments results dashboard00 Ratings9.97 Ratings
    Best Alternatives
    FollozeGoogle Optimize
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeGoogle Optimize
    Likelihood to Recommend
    7.6
    (49 ratings)
    5.0
    (10 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (49 ratings)
    10.0
    (1 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    8.7
    (4 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeGoogle Optimize
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Google
    No answers on this topic
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Google
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Google
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
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    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
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    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
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    Google
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
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    Google
    No answers on this topic
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Google
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Google
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.