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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    RainKing (discontinued)

    Score7.7 out of 10
    N/ARainKing is a sales intelligence software solution offered by RainKing Software.N/A
    Pricing
    FollozeRainKing (discontinued)
    Editions & Modules
    Folloze
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FollozeRainKing (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FollozeRainKing (discontinued)
    Considered Both Products
    Folloze
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    40 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    46 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    36 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    41 Answers
    No answers on this topic
    Features
    FollozeRainKing (discontinued)
    Engagement
    Comparison of Engagement features of Folloze and RainKing (discontinued)
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    RainKing (discontinued)
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and RainKing (discontinued)
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    RainKing (discontinued)
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and RainKing (discontinued)
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    RainKing (discontinued)
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and RainKing (discontinued)
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    RainKing (discontinued)
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and RainKing (discontinued)
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    RainKing (discontinued)
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Folloze and RainKing (discontinued)
    Feature
    Folloze
    -
    Ratings
    RainKing (discontinued)
    8.3
    14 Ratings
    7% above category average
    Advanced search00 Ratings8.014 Ratings
    Identification of new leads00 Ratings8.914 Ratings
    List quality00 Ratings8.013 Ratings
    List upload/download00 Ratings7.113 Ratings
    Ideal customer targeting00 Ratings8.914 Ratings
    Load time/data access00 Ratings9.014 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Folloze and RainKing (discontinued)
    Feature
    Folloze
    -
    Ratings
    RainKing (discontinued)
    8.6
    15 Ratings
    10% above category average
    Contact information00 Ratings8.915 Ratings
    Company information00 Ratings8.115 Ratings
    Industry information00 Ratings9.014 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Folloze and RainKing (discontinued)
    Feature
    Folloze
    -
    Ratings
    RainKing (discontinued)
    8.4
    15 Ratings
    12% above category average
    Lead qualification process00 Ratings8.911 Ratings
    Smart lists and recommendations00 Ratings8.012 Ratings
    Salesforce integration00 Ratings8.011 Ratings
    Company/business profiles00 Ratings8.913 Ratings
    Alerts and reminders00 Ratings7.18 Ratings
    Data hygiene00 Ratings8.913 Ratings
    Automatic data refresh00 Ratings8.010 Ratings
    Tags00 Ratings9.08 Ratings
    Filters and segmentation00 Ratings8.914 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Folloze and RainKing (discontinued)
    Feature
    Folloze
    -
    Ratings
    RainKing (discontinued)
    9.0
    2 Ratings
    19% above category average
    Append emails to records00 Ratings9.02 Ratings
    Best Alternatives
    FollozeRainKing (discontinued)
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeRainKing (discontinued)
    Likelihood to Recommend
    7.6
    (49 ratings)
    8.8
    (15 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (49 ratings)
    -
    (0 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeRainKing (discontinued)
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Discontinued Products
    RainKing is less appropriate when you don't have the funds or resources to pay for it. You could easily Google the information that you're looking for, or use CrunchBase, but it's extremely time-consuming. RainKing makes this very easy and the data seamlessly sends to Salesforce with the proper integration. RainKing is very appropriate when you have a large team of folks that need to source leads/accounts simultaneously and need licenses to do so - it's worth the money with a larger team.
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Discontinued Products
    • Being able to search for companies that are currently evaluating solutions in your space.
    • The contact information for people and related people is also great, I have used dozens of other data solutions and prefer Rainking.
    • Rainking also gives you the ability to create lists of your ideal buyer and download them which was great for my team and I pull new contacts to prospect!
    • I can't get over how impressive the org chart info is in RainKing, it allowed myself and my team to find other involved prospects and get a good feel for organizations.
    Incentivized
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Discontinued Products
    • Account manager - really unresponsive, not interested in helping with renewal, making the case to our execs
    • The Discover/RainKing team was not interested in helping us expand the way we are utilizing the tool, provide additional training, etc
    • Contacts department designation lacks in accuracy, we frequently found significant mismatches
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Discontinued Products
    I've used SalesNavigator and Zoom Info. I actually think that Ranking is a great solution if you can use it in tandem with SalesNavigator. When it comes to pulling lists, in my opinion, Ranking does it best. Now that it has the database combined with Discoverorg, it's even more powerful to use.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    Discontinued Products
    • I don't have that information readily available to quantify the positive impact. However, I will say that I've found a lot of good prospects via RainKing to target my outreach efforts to. I definitely feel like the product pays for itself.
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.