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Folloze vs. Salesforce Agentforce Marketing vs. ScreenSpace

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    ScreenSpace

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    ScreenSpace’s Immersive Product Stories help marketing and sales teams stand out, engage qualified buyers, and guide them on an experiential journey to value. ScreenSpace incorporates techniques in film, television and gaming to not only capture the look & feel of a product, but infuse experiential storytelling, compelling visuals and narrative design into a comprehensive & immersive web experience – with the goal of creating a deeper level of engagement and insight data than…

    $0

    Pricing
    FollozeAgentforce MarketingScreenSpace
    Editions & Modules
    Folloze
    Contact Sales
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Starter
    $0
    Pro
    Contact
    per year
    Enterprise
    Contact
    per year
    Offerings
    Pricing Offerings
    FollozeAgentforce MarketingScreenSpace
    Free Trial
    NoYesYes
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoYesYes
    Entry-level Setup FeeRequiredNo setup feeOptional
    Additional Details———
    More Pricing Information
    Features
    FollozeAgentforce MarketingScreenSpace
    Engagement
    Comparison of Engagement features of Folloze and Salesforce Agentforce Marketing and ScreenSpace
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    ScreenSpace
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and Salesforce Agentforce Marketing and ScreenSpace
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    ScreenSpace
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and Salesforce Agentforce Marketing and ScreenSpace
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    ScreenSpace
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and Salesforce Agentforce Marketing and ScreenSpace
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    ScreenSpace
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and Salesforce Agentforce Marketing and ScreenSpace
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    ScreenSpace
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Folloze and Salesforce Agentforce Marketing and ScreenSpace
    Feature
    Folloze
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    ScreenSpace
    -
    Ratings
    WYSIWYG email editor00 Ratings7.4122 Ratings00 Ratings
    Dynamic content00 Ratings8.1153 Ratings00 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings00 Ratings
    Landing pages00 Ratings7.6121 Ratings00 Ratings
    A/B testing00 Ratings7.0151 Ratings00 Ratings
    Mobile optimization00 Ratings6.7111 Ratings00 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings00 Ratings
    List management00 Ratings8.1129 Ratings00 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Folloze and Salesforce Agentforce Marketing and ScreenSpace
    Feature
    Folloze
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    ScreenSpace
    -
    Ratings
    Lead nurturing automation00 Ratings8.9109 Ratings00 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings00 Ratings
    Data quality management00 Ratings7.3116 Ratings00 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Folloze and Salesforce Agentforce Marketing and ScreenSpace
    Feature
    Folloze
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    ScreenSpace
    -
    Ratings
    Calendaring00 Ratings7.3103 Ratings00 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Folloze and Salesforce Agentforce Marketing and ScreenSpace
    Feature
    Folloze
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    ScreenSpace
    -
    Ratings
    Social sharing and campaigns00 Ratings7.283 Ratings00 Ratings
    Social profile integration00 Ratings7.539 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Folloze and Salesforce Agentforce Marketing and ScreenSpace
    Feature
    Folloze
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    ScreenSpace
    -
    Ratings
    Dashboards00 Ratings8.1118 Ratings00 Ratings
    Standard reports00 Ratings7.3123 Ratings00 Ratings
    Custom reports00 Ratings7.2100 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Folloze and Salesforce Agentforce Marketing and ScreenSpace
    Feature
    Folloze
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    ScreenSpace
    -
    Ratings
    API00 Ratings6.790 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings00 Ratings
    Customizability00 Ratings6.9111 Ratings00 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings00 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings00 Ratings
    Third-party software integrations00 Ratings7.624 Ratings00 Ratings
    Best Alternatives
    FollozeAgentforce MarketingScreenSpace
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    Enterprises
    6sense
    Score8.4 out of 10
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    FollozeAgentforce MarketingScreenSpace
    Likelihood to Recommend
    7.6
    (49 ratings)
    8.2
    (329 ratings)
    9.1
    (14 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    8.1
    (114 ratings)
    9.1
    (1 ratings)
    Usability
    7.7
    (49 ratings)
    8.5
    (37 ratings)
    9.1
    (1 ratings)
    Availability
    8.2
    (1 ratings)
    10.0
    (11 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    9.6
    (9 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    7.0
    (36 ratings)
    9.1
    (1 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    8.1
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    3.0
    (17 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    7.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    7.5
    (40 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    8.0
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    7.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeAgentforce MarketingScreenSpace
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    ScreenSpace ✦
    The demos can be used in a number of ways, whether you want it front and center on your website's home page, or more in the background. The dashboard and ability to easily edit was really nice to use. We went through several changes on our copy/creative and it was easy to make quick changes and then the demo was automatically updated on our web pages.
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    ScreenSpace ✦
    • Everything that comes out of ScreenSpace looks like it came from an agency
    • Makes our product look and feel better than the real thing.
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    ScreenSpace ✦
    • There's nothing to dislike about ScreenSpace.
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    ScreenSpace ✦
    No answers on this topic
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    ScreenSpace ✦
    ScreenSpace is polished and very easy to use. Easier than creating a PowerPoint presentation.
    Read full review
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    ScreenSpace ✦
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    ScreenSpace ✦
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    ScreenSpace ✦
    The success team is very responsive and quick to address any issues – which rarely comes up. I appreciate Darren, the CEO, being hands on and working with my team to answer any questions and ensure they hit their targets.
    Read full review
    In-Person Training
    Folloze
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    ScreenSpace ✦
    No answers on this topic
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    ScreenSpace ✦
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    ScreenSpace ✦
    No answers on this topic
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    ScreenSpace ✦
    We were able to configure ScreenSpace in a way where the demo will not go stale, even if we change our product. The overall value and features are captured. Other products were a bit too granular and would easily get out of date.
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    ScreenSpace ✦
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    ScreenSpace ✦
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenSpace ✦
    • So far, we've seen 10+ demo requests come directly from people interacting with our story.
    • We've also improved interaction rates with our story by adding a dedicated page on our site as well as call-out buttons in our main nav to direct people to the story.
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

    ScreenSpace Screenshots

    Screenshot of Interactive Stories • A video game approach to the buyer experience • Designed to help engage, educate, and motivate B2B audiences through memorable experiencesScreenshot of the ScreenSpace Platform • Designed to be simple and enjoyable, with no creative or technical experience requiredScreenshot of a Choose Your Own Adventure Story • The choose-your-own-adventure Stories allow every buyer – from techies to execs – to explore content they care about without getting lost or distractedScreenshot of Lead Capture • This captures high-intent leads at the perfect moment by immersing a native or embedded form at any point of a Story's narrativeScreenshot of Personalize and Share Anywhere – in One Click • Stories can be shared one of three ways – as a direct link, embed link, or embedded on a TrustRadius profileScreenshot of Instant Publishing • UI update? Revised messaging? New feature? No need to start over, send a change request, or wait for a designer. Simply swap out content, hit Publish, and the Story is updated across every channel – instantly.