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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    ZoomInfo Chat

    Score7.9 out of 10
    N/AZoomInfo Chat is a solution based on the former Insent.ai, an AI-driven chatbot acquired by ZoomInfo in June 2021 to enable sales and marketing teams to engage and convert more website visitors.N/A
    Pricing
    FollozeZoomInfo Chat
    Editions & Modules
    Folloze
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FollozeZoomInfo Chat
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Features
    FollozeZoomInfo Chat
    Engagement
    Comparison of Engagement features of Folloze and ZoomInfo Chat
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    ZoomInfo Chat
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and ZoomInfo Chat
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    ZoomInfo Chat
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and ZoomInfo Chat
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    ZoomInfo Chat
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and ZoomInfo Chat
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    ZoomInfo Chat
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and ZoomInfo Chat
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    ZoomInfo Chat
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of Folloze and ZoomInfo Chat
    Feature
    Folloze
    -
    Ratings
    ZoomInfo Chat
    9.3
    1 Ratings
    8% above category average
    Chat history and transcripts00 Ratings9.01 Ratings
    Chat reporting00 Ratings10.01 Ratings
    Chat and web analytics00 Ratings9.01 Ratings
    Best Alternatives
    FollozeZoomInfo Chat
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    ManyChat
    Score6.5 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    SAP Conversational AI (discontinued)
    Score6.8 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    AWS Chatbot
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeZoomInfo Chat
    Likelihood to Recommend
    7.6
    (49 ratings)
    9.0
    (28 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (49 ratings)
    9.0
    (1 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    9.6
    (8 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeZoomInfo Chat
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    ZoomInfo
    ZoomInfo chat is a very good tool for user engagement on the website and lead conversion. It's a very good tool that provides live chat, chat boat, and also a meeting scheduler so that customers can choose the preferred time to discuss with the sales team. It's very good for improving the productivity of the sales team and acquiring quality customers.
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    ZoomInfo
    • It is really great at integrations. We were able to plug in Slack without breaking a sweat. And it works really well with our other tools as well.
    • Implementation and setup was very easy and smooth. I actually anticipated it to be a lot bumpier but I was surprised at how quickly and smoothly it went.
    • They have a great support team too. Anytime we have gotten in touch with them, we have had a great experience.
    Incentivized
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    ZoomInfo
    • It could improve on total data provided when a lead is sent
    • Integrate intro messages, or give a confidence index on how often the lead is replying. They have this feature in other zoom products
    • Allow visitors to directly contact sales team or marketing.
    Incentivized
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
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    ZoomInfo
    This is the main feature, so they've designed it well with companies like mine in mind. It's fast, clean, efficient, and perfectly integrates with main Zoom sales products, which is something every single one of us uses. So the synergy was already on the table before we started. Highly easy to use, minimal training required.
    Incentivized
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    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
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    ZoomInfo
    As a fresh product in the market, support is very warm and they are putting out an earnest effort in fixing reported bugs!
    Read full review
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    ZoomInfo
    As I mentioned, it's more than just a ChatBot. The ChatBot is just another feature that it offers, but it allows you to talk to the website traffic which otherwise would have gone without interacting with your website. Sometimes even retargeting ads fail to target such valuable visitors, that is where ZoomInfo chat plays its role.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    ZoomInfo
    • It was quite simple to set up. We've tried a few different chat services on our website before, but the integration process is never as simple as the documentation suggests. Installing and configuring this, including integrating it to Slack, was actually quite simple.
    • Fabulous chatbot arrangement that expanded our site changes.
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.