Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Formstack Forms
Score 7.5 out of 10
N/A
Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture responses, store the information and share it with their teams.
$50
per month
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
QuestionPro
Score 9.4 out of 10
N/A
QuestionPro is a insights and experience management platform, designed to help organizations of all sizes, from small businesses and academic institutions to large corporations, collect and analyze data to make better decisions. The platform provides an integrated ecosystem of tools for conducting everything from simple polls to complex, multi-stage research studies, supporting both quantitative and qualitative analysis. Core platforms and use…
$99
per month per user
Pricing
Formstack FormsGoogle FormsQuestionPro
Editions & Modules
Enterprise
Contact sales team
No answers on this topic
Essentials
$0
Free for life per user
Team Edition
$83
per month per user
Advanced
$99
per month per user
Research Edition
Contact Vendor
Offerings
Pricing Offerings
Formstack FormsGoogle FormsQuestionPro
Free Trial
YesNoYes
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeOptional
Additional DetailsPlans start at $50/month (billed annually), including: 20 Digital Forms 1,000 Submissions Per Form 14,400 API Calls Per Day Drag-and-Drop Form Builder Custom Themes Payment Integrations Salesforce Integration SSO User Management Form Prefill
More Pricing Information
Community Pulse
Formstack FormsGoogle FormsQuestionPro
Considered Multiple Products
Formstack Forms
Chose Formstack Forms
I feel like Formstack is Google Forms on steroids. They both serve the same purpose and I have more experience using Google Forms but feel like I have more resources at my disposal with Formstack. Honestly, these are 2 only products I would use in this category, with Formstack …
Chose Formstack Forms
Flexibility, tools and ROI are the reasons we chose Formstack. Data being exportable to other tools and systems we use also helped to make this determination. The level of complexity and conditional logic it has even at its most basic levels gives it an edge over most …
Chose Formstack Forms
Formstack just had more versatility. We had to start in a rush and they gave us what we needed to hit the ground running. They didn't delay or bog us down with complicated sales pitches, and didn't leave us in the dark on what to do. We didn't need to google how to use the …
Chose Formstack Forms
For run of the mill data collection, I have used Google Forms, Office 365 Excel Forms, and SharePoint lists. And in WordPress I have used Gravity Forms.

Google Forms and Office 365 are nice tools with not nearly the same feature-set available from Formstack. While they are …
Chose Formstack Forms
Formstack proved to be more robust, easier to use and friendlier to work with when questions/issues emerged.
Google Forms
Chose Google Forms
SurveyMonkey works well for serious surveys, but it would be too difficult and expensive to use it for every small event. QuestionPro Live Polls is also good, but it is primarily used during specific events, such as Zoom webinars, to collect questions from participants. Google …
Chose Google Forms
Google Forms are better than JotForm but not nearly as powerful as FormAssembly or Formstack. If you need integrations or more complex logic, then you will want to go with a more built-out form solution.
QuestionPro
Chose QuestionPro
QuestionPro greatly exceeds Google and Microsoft in analytics and data presentation. The ability to filter responses and automatically update statistical evaluation is unrivaled, as the other software primarily export data as CSV or Excel files. Google and QuestionPro are both …
Features
Formstack FormsGoogle FormsQuestionPro
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Formstack Forms
8.5
64 Ratings
6% above category average
Google Forms
6.6
122 Ratings
19% below category average
QuestionPro
9.7
4 Ratings
19% above category average
Survey templates8.556 Ratings7.7113 Ratings10.04 Ratings
Themes8.057 Ratings6.0111 Ratings9.04 Ratings
Custom logo/branding8.961 Ratings6.199 Ratings10.04 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Formstack Forms
7.6
61 Ratings
11% below category average
Google Forms
8.1
120 Ratings
5% below category average
QuestionPro
9.7
5 Ratings
13% above category average
Changes to live survey6.556 Ratings9.0114 Ratings10.05 Ratings
Question design help8.01 Ratings7.297 Ratings9.05 Ratings
Multiple question types8.261 Ratings7.9119 Ratings10.05 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Formstack Forms
7.5
61 Ratings
10% below category average
Google Forms
7.0
109 Ratings
17% below category average
QuestionPro
10.0
5 Ratings
19% above category average
Survey logic flexibility7.561 Ratings7.0109 Ratings10.05 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Formstack Forms
8.6
62 Ratings
6% above category average
Google Forms
8.4
121 Ratings
4% above category average
QuestionPro
9.4
5 Ratings
15% above category average
Response tracking10.01 Ratings8.2119 Ratings10.05 Ratings
Data export10.062 Ratings8.1115 Ratings10.05 Ratings
Standard reports7.359 Ratings7.9112 Ratings8.05 Ratings
Custom reports5.751 Ratings9.285 Ratings10.04 Ratings
Analytics10.01 Ratings8.493 Ratings9.05 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Formstack Forms
10.0
60 Ratings
15% above category average
Google Forms
8.1
115 Ratings
6% below category average
QuestionPro
10.0
5 Ratings
15% above category average
Access controls10.058 Ratings8.0112 Ratings10.05 Ratings
Compliance10.052 Ratings8.289 Ratings10.04 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Formstack Forms
8.0
1 Ratings
1% below category average
Google Forms
7.7
89 Ratings
5% below category average
QuestionPro
7.7
4 Ratings
5% below category average
Vendor-offered crowdsourcing8.01 Ratings7.941 Ratings5.33 Ratings
Respondent restrictions8.01 Ratings7.687 Ratings10.04 Ratings
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User Ratings
Formstack FormsGoogle FormsQuestionPro
Likelihood to Recommend
7.7
(77 ratings)
9.7
(116 ratings)
10.0
(11 ratings)
Likelihood to Renew
2.0
(13 ratings)
10.0
(3 ratings)
7.6
(6 ratings)
Usability
9.1
(9 ratings)
9.2
(56 ratings)
10.0
(3 ratings)
Availability
10.0
(2 ratings)
10.0
(1 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Support Rating
5.9
(8 ratings)
8.0
(48 ratings)
7.0
(1 ratings)
Implementation Rating
1.0
(2 ratings)
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
3.0
(1 ratings)
-
(0 ratings)
User Testimonials
Formstack FormsGoogle FormsQuestionPro
Likelihood to Recommend
Formstack
Formstack makes it easy to create a variety of forms. I have used it for event interest and registrations, email list sign-ups, and surveys. I have found it easy to customize, and easy to export data for import into other systems (e.g., CRM).
Read full review
Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
Read full review
QuestionPro Inc
QuestionPro is great for forced-choice and Likert-scale data, and it easily turns raw data into readable statistics. The simple interface lacks attractiveness but is easy to learn and use, even for members outside the digital age. QuestionPro is less effective for qualitative data and short answer responses in large quantities. Reporting and analytic features leave this information in the bulky design, clogging the report and preventing cohesive presentation of the data.
Read full review
Pros
Formstack
  • Allows for unique situations. As a school, we don't have the luxury of being cookie cutter. Neither do our forms.
  • Support. If we don't know how to do it, their support team has been very helpful and actually attempts to understand the issue on hand.
  • User friendliness. In our field we have a phrase: "what if you get hit by a bus?" With Formstack, you can "get hit by the bus" and someone else can jump in and still keep things running (this is used as a phrase for illness, not termination).
Read full review
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
QuestionPro Inc
  • Before choosing QuestionPro, we evaluated it and Qualtrics, SurveyGizmo, and SurveyMonkey. A committee tested each of 141 key features on all four products. QuestionPro did well in the comparison and we have ended up using even more features that we tested. The summary of that work can be found here: https://oit.utk.edu/research/documentation/qualtrics-to-questionpro/.
  • The way it handles anonymous surveys is particularly good. With most products, you have to remember to check the "anonymous" box to prevent it from saving email addresses or other identifiable data. But if you forget to do so, you can't tell by taking the survey. Question pro uses "Respondent Anonymity Assurance" that must be turned on by the company (a quick request from the chat window will suffice) and then it can never be turned off. This activates a link that appears on the bottom left-hand of each survey page. Clicking it takes the survey participant to a company page which assures them that the anonymous feature is indeed turned on.
  • It has a very nice combination of great power and ease of use.
  • The support we have received from the company has been excellent. Our team has worked with around 30 research software vendors for over 35 years and this company stands out as being extremely responsive to our needs. We told them we needed a migration tool to help us move from Qualtrics to QuestionPro and they created one in just a few weeks. They've added or improved a number of other features for us, at no charge.
Read full review
Cons
Formstack
  • Setting up our multi-step form took some getting used to. Some of the branching logic configuration wasn't as intuitive as would be ideal.
  • Since we were pushing data directly into Hubspot, I found it cumbersome to deal with data storage limits within Formstack. I would get frequent notices that new responses were not being stored in Formstack and that I needed to upgrade or delete data. I got tired of that.
  • More/easier support for custom fonts would have been a huge plus. We were able to customize the form's appearance, but had to make some concessions in that regard.
Read full review
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
QuestionPro Inc
  • The current user interface for designing and editing questions is truly awful. A big step backwards from earlier user interfaces which were great.
  • Customer support is not very helpful.
  • Results of survey are not exported in a way that is easy to translate into R data frame.
Read full review
Likelihood to Renew
Formstack
Our user base has come to rely on Formstack to get forms done. The Formstack tools make it easy to start from scratch or copy an existing form to "quick start" a new, similar form. The price is right and frees up IT staff to do more transformative work.
Read full review
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
QuestionPro Inc
It's a fine product, but it's also a very competitive field, so it wouldn't take much to knock QuestionPro from top tier status. I would like to see more functionality in all programs, so whichever program does that first is likely to get my money in the next round of budgeting.
Read full review
Usability
Formstack
It's easy to learn how to use, generally easy for clients to use, and overall I've never had an overwhelmingly negative experience with it. While there are a few tweaks that could make it really shine, Formstack Forms serves almost all our needs and we're super happy with it.
Read full review
Google
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
Read full review
QuestionPro Inc
QuestionPro is very easy to use. There are lots of question types and drag and drop functionality. There are lots of ways that make the platform easy to use
Read full review
Reliability and Availability
Formstack
No answers on this topic
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
QuestionPro Inc
No answers on this topic
Performance
Formstack
No answers on this topic
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Read full review
QuestionPro Inc
No answers on this topic
Support Rating
Formstack
The agents in the original group, especially the ones in cahoots with the developers, are really solid and know what they're talking about--I'm looking at you, Collin. The 'Tier 1' support agents that typically reply to the tickets are really spotty. If you have an overly technical question, i.e. bugfix, or describe a feature from a few years back that randomly disappeared, these agents typically will give you what feels like a generic reply and not know what you're talking about.
Read full review
Google
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
Read full review
QuestionPro Inc
They offer email, chat, and phone support. I have used the chat support several times. Response time was fast, but the rep did not always have the answer. Inquiries are answered quickly and thoroughly.
Read full review
Implementation Rating
Formstack
We implemented on one of the earlier versions. Through continuous engineering improvements, the interface keeps getting easier and more intuitive. Therefore, later implementations keep getting easier and better.
Read full review
Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
Read full review
QuestionPro Inc
Try every feature and test take your surveys multiple times, running through different scenarios.
Read full review
Alternatives Considered
Formstack
Drupal is a much more customizable platform, however you must have someone build the forms first and then you can work with them if you do not have the programming knowledge. If you have any changes to make, it can sometimes be both a time consuming and difficult process. Formstack is much more efficient if you do not have an in house programmer.
Read full review
Google
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
Read full review
QuestionPro Inc
First of all, QuestionPro has powerful futures when we compare it with others. I am not sure but somehow interface of the product is always important for some more than its functionality. QuestionPro has many features, functionality and has a great interface. It is easy to use and a software that is easy to understand.
Read full review
Scalability
Formstack
No answers on this topic
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Read full review
QuestionPro Inc
No answers on this topic
Return on Investment
Formstack
  • Positive - ability to analyze submission trends - e.g. when a marketing email is sent, looking at increased form viewing and submissions in relation to the sending of the campaign.
  • Immediate response - those that submit forms receive immediate response that their form has been submitted.
Read full review
Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
Read full review
QuestionPro Inc
  • QuestionPro is being used to automate surveys that were previously done by hand. We would not have been able to do this without the anonymous tracking feature. It has cut turnaround of reports by more than half.
  • This is of course more efficient, but this could be expected of any software that automates a survey for you.
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ScreenShots