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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FreshBooks

    Score9.2 out of 10
    Small Businesses (1-50 employees)
    FreshBooks is an accounting service for small businesses. The solution enables users to send and manage invoices, track billable time and collect online payments. The vendor’s value proposition this that their solution provides a straightforward service that simplifies the billing process.

    $21

    per month

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Pricing
    FreshBooksiContact
    Editions & Modules
    Lite
    $21
    per month
    Plus
    $38
    per month
    Premium
    $65
    per month
    Select
    Custom Pricing
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Offerings
    Pricing Offerings
    FreshBooksiContact
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details10% discount for annual pricing.—
    More Pricing Information
    Community Pulse
    FreshBooksiContact
    Considered Both Products
    FreshBooks
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    69%
    Would buy again
    9 Answers
    No answers on this topic
    Delivers good value for the price
    82%
    Delivers good value for the price
    9 Answers
    No answers on this topic
    Happy with the feature set
    54%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    64%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    62%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    FreshBooksiContact
    Customization
    Comparison of Customization features of FreshBooks and iContact
    Feature
    FreshBooks
    9.1
    35 Ratings
    18% above category average
    iContact
    -
    Ratings
    API for custom integration9.330 Ratings00 Ratings
    Plug-ins9.026 Ratings00 Ratings
    Security
    Comparison of Security features of FreshBooks and iContact
    Feature
    FreshBooks
    10.0
    41 Ratings
    20% above category average
    iContact
    -
    Ratings
    Single sign-on capability10.01 Ratings00 Ratings
    Role-based user permissions10.041 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of FreshBooks and iContact
    Feature
    FreshBooks
    7.5
    57 Ratings
    4% below category average
    iContact
    8.0
    26 Ratings
    5% above category average
    Dashboards9.057 Ratings8.026 Ratings
    Standard reports8.855 Ratings8.025 Ratings
    Custom reports4.82 Ratings8.015 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of FreshBooks and iContact
    Feature
    FreshBooks
    7.5
    56 Ratings
    2% below category average
    iContact
    -
    Ratings
    Accounts payable8.041 Ratings00 Ratings
    Accounts receivable9.455 Ratings00 Ratings
    Cash management7.03 Ratings00 Ratings
    Bank reconciliation7.02 Ratings00 Ratings
    Expense management6.651 Ratings00 Ratings
    Time tracking7.642 Ratings00 Ratings
    Multi-currency support7.01 Ratings00 Ratings
    Regulations compliance6.021 Ratings00 Ratings
    Self-service portal9.13 Ratings00 Ratings
    Order Management
    Comparison of Order Management features of FreshBooks and iContact
    Feature
    FreshBooks
    9.5
    49 Ratings
    25% above category average
    iContact
    -
    Ratings
    Pricing8.839 Ratings00 Ratings
    Order entry9.337 Ratings00 Ratings
    Credit card processing9.741 Ratings00 Ratings
    Cost of goods sold10.01 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of FreshBooks and iContact
    Feature
    FreshBooks
    -
    Ratings
    iContact
    6.6
    26 Ratings
    20% below category average
    WYSIWYG email editor00 Ratings7.024 Ratings
    Dynamic content00 Ratings7.021 Ratings
    Ability to test dynamic content00 Ratings5.021 Ratings
    Landing pages00 Ratings7.014 Ratings
    A/B testing00 Ratings5.017 Ratings
    Mobile optimization00 Ratings7.021 Ratings
    Email deliverability reporting00 Ratings7.025 Ratings
    List management00 Ratings8.025 Ratings
    Triggered drip sequences00 Ratings6.015 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of FreshBooks and iContact
    Feature
    FreshBooks
    -
    Ratings
    iContact
    7.0
    1 Ratings
    15% below category average
    URL Validation00 Ratings7.01 Ratings
    Link Tracking00 Ratings7.01 Ratings
    Image Validation00 Ratings7.01 Ratings
    Inbox Display00 Ratings7.01 Ratings
    Email Accessibility Tools00 Ratings7.01 Ratings
    Spelling and Grammar Check00 Ratings7.01 Ratings
    Spam Testing00 Ratings7.01 Ratings
    Email Previews00 Ratings7.01 Ratings
    Best Alternatives
    FreshBooksiContact
    Small Businesses
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    MYOB
    Score8.3 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Microsoft Dynamics GP
    Score5.4 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FreshBooksiContact
    Likelihood to Recommend
    7.6
    (75 ratings)
    8.0
    (45 ratings)
    Likelihood to Renew
    7.6
    (18 ratings)
    3.4
    (19 ratings)
    Usability
    9.6
    (20 ratings)
    8.0
    (6 ratings)
    Availability
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    6.0
    (11 ratings)
    9.9
    (9 ratings)
    Online Training
    -
    (0 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    8.5
    (2 ratings)
    CPA Rating
    7.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    FreshBooksiContact
    Likelihood to Recommend
    FreshBooks
    I recommend FreshBooks to anyone running a service-based business that needs invoicing, time reporting, and accounting tools. FB is adept in all three of these scenarios and isn't overly complicated like similar accounting packages I have used. I love how I can write estimates and proposals, manage the business development process from the software, and quickly convert prospects to invoiced clients.
    Incentivized
    Read full review
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Pros
    FreshBooks
    • Invoicing - FreshBooks basically ensures our accountants spend less time on invoices via its automated invoicing system, which sends invoices to our customers and clients alike and also send them regular reminders for them to pay up their bills.
    • Collecting business insights - FreshBooks enable our company analysts measure our business performances via data reports provided by FreshBooks' intuitive dashboard. Allowing us do a comparative analysis of key business metrics of a current month against past months and determine if the business is growing.
    • Expense tracker - We have recently embraced FreshBooks as an expense tracker for teams at our company branch. Thusfar, FreshBooks has performed very well, making our expense management a perfect operation; ensuring teams do not exceed their planned budget and also eliminating the need for tracking expenses on excel spreadsheets.
    Incentivized
    Read full review
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Cons
    FreshBooks
    • I can brand invoices with my business logo, but I might like to change colours of the invoices themselves to match the rest of my business documents. That isn't a major point at all, but it's something that I'd like to see.
    • Freshbooks doesn't remember the categories that similar expenses were previously assigned to. It would be nice if Freshbooks would suggest a category for an already saved vendor, to ensure the consistency of expense reporting.
    • The home page of a Freshbooks account has a great graph display of expenses and income, but it only shows the last 6 months. This is still very useful, but I'd like to be able to see this kind of graph for different periods of time.
    Read full review
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Likelihood to Renew
    FreshBooks
    At the current needs of our business, FreshBooks suits us perfectly - it allows online access by our accountant to the system for GST purposes, easy input of expenses and tracking of Profit and Loss statements. FreshBooks customer service is great as well - very understanding and accommodating.
    Read full review
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Usability
    FreshBooks
    FreshBooks is very easy to use even for novices. If you're looking for an online accounting software that is full of features, has great aesthetics and is user-friendly, then this is definitely the software for you. I've been using it for several years now and despite being tempted to switch by other vendors, I like the feel of FreshBooks and it's mobile features.
    Incentivized
    Read full review
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Reliability and Availability
    FreshBooks
    FreshBooks is easy to use and always works!
    Incentivized
    Read full review
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Support Rating
    FreshBooks
    I think the support level for FreshBooks is on par with a 6 because the folks behind this application do a fairly good job at providing support for their customer base. I still don't think they are at an elite level when it comes to supporting but are getting there although too slow in my opinion.
    Incentivized
    Read full review
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Online Training
    FreshBooks
    No answers on this topic
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Implementation Rating
    FreshBooks
    I haven't changed my mind since my first evaluation. Freshbooks is still meeting my needs, easy to use, etc.
    Read full review
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Alternatives Considered
    FreshBooks
    FreshBooks does very well in comparison, especially since it is free software for Barclays bank users. Sage software is much worse than FreshBooks. However, Xero and QuickBooks, the market leaders, are still ahead with usability, additional features, reporting, and connection with third-party software providers. We chose FreshBooks as it does everything we require from this type of software.
    Incentivized
    Read full review
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Scalability
    FreshBooks
    No answers on this topic
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Return on Investment
    FreshBooks
    • In reality, we do not implement all of its use at the moment in order to determine an adequate ROI.
    • In our approach to the use of the system, it seems to us a considerable time saving by achieving the integration of the Mexican subsidiary with its parent located in the US.
    • Financial reports meet the necessary USGAAP requirements.
    Incentivized
    Read full review
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    ScreenShots

    FreshBooks Screenshots

    Screenshot of the dashboardScreenshot of an invoice overviewScreenshot of an example of a customizable invoiceScreenshot of an invoice appearing across devicesScreenshot of expensesScreenshot of time tracking